Floral Marketing Research Fund Announces Rebranding
Growing Our Industry Together FOR IMMEDIATE RELEASE Alexandria, Virginia, July 12, 2021 – The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral Marketing Fund...A Letter from AFE’s Incoming Chairman, Laura Shinall
I am honored to begin my term as Chairman of the AFE Board of Trustees. The Endowment has been a part of my life for many years. As I follow in the footsteps of my father, Del Demaree past Chairman (1992-1993), I’m reminded how he instilled in me and our company,...$1 Million Awarded in Scholarships through the Vic and Margaret Ball Intern Program
Building the Bridge – The Vic and Margaret Ball Intern Scholarship Program celebrates a milestone. Here’s one thing that’s absolutely essential to keep an industry, and everyone in it, thriving: fresh talent. Especially in demanding fields like horticulture and...
Paul Ecke Jr. and Altman Family Scholars Story – The Best and Brightest
Meet this year’s Paul Ecke Jr. and Altman Family scholars: plant-powered people, creating people-powered plants. Talk to the five graduate students selected to receive this year’s AFE Paul Ecke Jr. and Altman Family scholarships, and some common themes quickly emerge....
Inaugural Paul Thomas Intern of the Year – Renata Goossen
Cultivating the Next Generation It’s always good news to learn that a smart, hard-working, dedicated young person is preparing for a career in horticulture and floriculture—one where she can be expected to contribute mightily to higher standards, better products,...AFE Bulletin – June Issue
The June issue of the 2018 AFE Bulletin has been released and features #FlowerMarketingMonday updates, an introduction to the new AFE staff members, an announcement of new Daily Light Integral maps and more! Get the latest AFE news and help support future programs...
