ALEXANDRIA, VA – Nov.1, 2018 – Friends of the floral industry, are you ready for year two of the AFE Challenge? Smithers-Oasis/ FLORALIFE® is, once again, partnering with the American Floral Endowment (AFE) to support AFE’s vital work that gives so much to the cut flower industry.

Today, you have the opportunity to support the Endowment, even MORE, thanks to the Matching Gift AFE Challenge issued by Smithers-Oasis/FLORALIFE®.

Now through December 31, 2018, Smithers-Oasis/FLORALIFE® will match your donations, dollar-for-dollar, up to $20,000. In other words, when you give your support to AFE, you’re not only investing in the future of the floral industry – you are DOUBLING your contribution!

AFE is an independent, nonprofit organization dedicated to advancing the floral industry through scholarships, grants, and internship programs. It funds research in floriculture and environmental horticulture for the benefit of retailers, growers, wholesalers, importers and allied trade organization. Since 1961, AFE has sponsored over $17 million to industry projects. They tackle industry challenges and help to attract and retain a knowledgeable and skilled workforce. Support from floral industry members like you helps to increase and expand these programs.

“Every day, AFE works for the future of the floral industry, and everyone who makes their living in it,” says Jim Daly, AFE Chairman and Vice President of FLORALIFE®/Grower Global Operations and Corporate Research. “The AFE Challenge is one of those times when your gift is truly an investment, and we’re happy to help out.”

An extra perk: your donation is not only a real benefit to our industry, but it’s also tax-deductible.

Want to make a difference?

All you have to do is go to endowment.org/donate!

* The Smithers-Oasis/FLORALIFE® Matching Gift Challenge applies to new contributions only, not to current pledges. Make your tax-deductible donation before December 31st, 2018.

 

 

About Smithers-Oasis

Smithers-Oasis’ global expertise of the plant and flower business stretches from propagation to presentation. With locations in 20 countries and resources around the world, Smithers-Oasis manufactures floral foam products, postharvest products, growing media and flower arranging supplies for the floriculture industry. OASIS® and FLORALIFE® are two of the company’s most recognized brands founded in 1954 and 1938, respectively. With more than 60 years of experience with foaming technology, Smithers-Oasis also develops specialty foams for a wide variety of applications including packaging, impression, absorption and molding. The company’s driving purpose is “to help people express and experience emotion by adding value to flowers and plants.” Smithers-Oasis, a privately-owned company, is headquartered in Kent, Ohio, USA.