As a nonprofit organization, the American Floral Endowment (“AFE”) places a high priority on protecting your privacy. This privacy policy was created in order to demonstrate AFE’s  commitment to the privacy of our donors and other website visitors. This policy explains what types of information is collected by AFE’s website,, and how this information is used.

What Personally Identifiable Information is Collected

AFE donors and other website visitors who sign up for AFE’s newsletter or make an online donation, voluntarily provide us with contact information (such as name and e-mail address). We use this information internally for providing personalized service and for monitoring website traffic.

Credit Card Account Information

AFE utilizes secure transaction methods (SSL) when collecting credit card information over the Internet. AFE does not disclose to third parties credit card account information provided by its donors.

Internet Protocol (IP) addresses

AFE uses your Internet Protocol (IP) address for statistical metrics used to track website visitor traffic.


Cookies are small bits of code that are sent to your computer when you logon to a website that allows us to identify you when you return to the site. The Center uses “cookie” messages to automatically help provide better services. They remind us who you are and your preferences for our website based on what you’ve done and told us before. The “cookie” is placed on your computer and is read when you come back to our website. Cookies let us take you to the information and features you’re particularly interested in. They also let us track your usage of, so we know which parts of our sites are most popular. You can reject cookies or cancel them by instructing your web browser accordingly.

How Your Information May Be Used

We use your personal information to provide you with personalized service; to send e-mail alerts to you; to answer your requests; to process your donations; etc. You may choose to opt out at any time, which will cease communications from us. We may also use your information to track your visits to our website. This lets us see which of our features are the most popular so we can better serve the industry’s needs.

Electronic Newsletter

We send an electronic newsletter, AFE Bulletin, quarterly to our donors. The newsletters are sent to your preferred address. You may choose to opt out at any time, which will cease communications from us.

Survey and Polls

From time to time, we may conduct surveys and/or interactive polls to see what our donors think about important issues or to better target our funding programs. Participation in the surveys and/or polls is optional. Opinions and responses are not identifiable to any particular user. We may share aggregated demographic information with partners or supporters. We never share any information about specific individuals with any third party.


We may amend this privacy policy from time to time; please review it periodically. We maintain the option to modify this policy at any time by electronic notice posted on our website. Your continued use of our website after the date that such notices are posted will be deemed to be your agreement to the changed terms.

If you have questions or comments, please contact AFE at 703-838-5211.