Selling on the social media platform Pinterest is one of the newest and best ways for businesses to stand out.

Pinterest has one of the latest marketing tools to help businesses sell products — a Buyable Pin. This is a huge opportunity for florists to showcase their own floral arrangements and services (i.e. for wedding planning), reach a wider audience, and boost sales!

Click on the image to sign up for the Pinterest webinars

AFE and the Floral Marketing Research Fund (FMRF) have put together all the resources needed to set up a Pinterest business account, connect it to a company’s website, and get florists ready to sell on Pinterest.

Among the resources is a video tutorial on setting up your business account and three webinars with a Pinterest expert, Anna Bennett of White Glove Social Media, to make sure you are selling successfully.

Watch the fun introduction video demonstrating how florists can work with consumers through Pinterest.

Pinterest Materials!

Click on the image for the Quick Start Guide

Click here to listen to the webinar.

Click here for the PDF presentation.

Click here for the bonus checklist.


  • Part 2:  Intermediate  August 15, 2017 – 11 a.m. PST/2 p.m. EST. Prerequisite: Part 1 Pinterest Webinar. Topics this webinar will cover:
    • Avoiding common Pinterest mistakes
    • Re-pinning to drive more traffic
    • Blog topics to create in order to be found by brides
    • Promoting your Pinterest account on other social media sites
    • Pinterest Techniques – Part 2
    • How to buy Pinterest ads correctly
    • Q & A


  • Part 3:  Advanced  August 29, 2017 – 11 a.m. PST/2 p.m. EST. Prerequisite: Part 1 and Part 2 Pinterest Webinars. Topics this webinar will cover:
    • Using analytics to improve your results
    • How to manage your Pinterest account
    • How to showcase your uniqueness
    • Keeping your Pinterest boards fresh
    • Best practices overview
    • Q & A