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COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

Ball Internship Scholarship: Why It’s Important

By Christopher J. Currey and Kimberly A. Williams They say Christmas comes but once a year, but undergraduate students interested in floriculture crop production have two opportunities each year to apply for a paid internship with a leading greenhouse operation and...

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Thank you, Smithers-Oasis/FLORALIFE® and Our Donors!

Thank you, Smithers-Oasis/FLORALIFE® for teaming up with AFE for a third year-end matching gift challenge. Due to their generosity, year-end donations made to the Endowment by December 31, 2019, were matched dollar-for-dollar up to $20,000. Industry members jumped at...

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Efficient Lighting Strategies for Perennials

By Dr. Marc van Iersel and Claudia Elkins, University of Georgia Perennials are often grown in winter to get them ready for Spring sales. And that means that supplemental lighting is often required to produce high-quality plants in a timely manner. The electricity...

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Service Is Tradition for Big-Picture Pioneers

Jack and Carolynn Van Namen Jack and Carolynn Van Namen. Third in a series honoring members of AFE’s Heritage Circle. Created to recognize persons who have made provision for a planned gift to AFE, the Heritage Circle celebrates their significant contributions,...

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To LED or Not to LED

By Erik Runkle Light-emitting diodes (LEDs) have captured the interest of a lot of greenhouse growers as well as academics. One of the best ways to exploit this lighting technology is to grow young plants indoors. Here, we have full control of the growing environment....

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2020 National Floriculture Forum

2020 National Floriculture Forum The dates of the 2020 National Floriculture Forum are February 28 – March 1 (note that it is a leap year!) in Charlotte, NC. The timing of the NFF overlaps with AFE’s Board Meeting. We plan for several joint meals and a field trip to...

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Featured

Public Benefits / Consumer Preferences

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.