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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...


We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

AFE Appoints New Trustees

The American Floral Endowment (AFE) appointed Dr. Megan Bowman of Ball Horticultural Company and Gustavo Gilchrist of Kennicott Brothers Company to join the AFE Board of Trustees. Both will serve a three-year term starting in September 2019.  AFE Trustees are industry...

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AFE’s Fill the Vase Fundraiser!

The American Floral Endowment, the national organization that funds floral research, scholarships, grants, and internships, kicked off its 2019 fall fundraiser, “Fill the Vase,” at their 43rd Annual Fundraising and Recognition Dinner on September 19. Nearing their...

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Two New Named Funds

Two new named funds were announced at AFE’s 43rd Annual Fundraising and Recognition Dinner on September 19. The first new named fund is The Retail Florist’s Continued Education Fund. This fund was established by Bob and Carol Sharpe from Frederick, Maryland. Bob and...

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Krissy Doyle Memorial Tribute Established

A memorial tribute has been established by staff members of the Society of American Florists to honor Krissy Doyle. Krissy worked for nearly two decades as SAF’s manager of Member and Data Services before passing away in the summer of 2019 at the age of 49 after a...

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AFE Awards Educational Grants for 2019

The American Floral Endowment announces 2019 Educational Grants Funding. Thirteen organizations will receive funding through the Endowment to support educational training, conference program support, and industry resources for floral industry members, students, and...

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Michael Kraft Memorial Tribute Established

A memorial tribute has been established by the Next Level Florist Group to honor Michael Kraft who passed away April 25, 2019, at the age of 52. Michael passed away peacefully in his home after an eight-year battle with cancer. Michael was a treasured member of the...

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AFE Awards More than $42,000 in 2019 Scholarships

Contact: Debi Chedester (703) 838-5211 AFE Awarded $42,300 in Scholarships in 2019. ALEXANDRIA, VA – August 21, 2019 – The American Floral Endowment (AFE) has awarded 15 students with scholarships totaling $42,300. Seventy-four...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.