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AFE Awards $38,500 in Scholarships

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Four Industry Members Earn AAF Designation

Four floral industry members with varied and distinguished experience are set to be inducted into the American Academy of Floriculture (AAF). The honorees have earned the prestigious rank by committing their time and energy to both the floral industry and their local...

COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

Latest News

Inaugural Paul Thomas Intern of the Year – Renata Goossen

Cultivating the Next Generation It’s always good news to learn that a smart, hard-working, dedicated young person is preparing for a career in horticulture and floriculture—one where she can be expected to contribute mightily to higher standards, better products,...

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Growth Promotion by Bacteria-based Biostimulants

How can biostimulants promote growth and crop quality? The most common active ingredients in biostimulants are beneficial microorganisms (fungi and bacteria). These fungi and bacteria can increase the availability of essential macro and micronutrients that would...

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COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

read more

Small Beginnings Can Achieve Big Rewards

Giving Back Through AFE's Heritage Circle Shirley Lyons, AAF, PCFI, recalls that during her tenure as president of the Society of American Florists, other retail florists would sometimes approach her shyly at industry events. “We’re just a little store,” they would...

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Greenhouse Training Online Courses for 2020

The University of Florida's Greenhouse Training Online professional development courses for 2020, sponsored by AFE, have been announced, and include a new course on hydroponics.  The first course for the 2020 schedule is Greenhouse 101, and begins June 1. The price is...

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Ready-to-Use Flower Promotion Graphics

Below are some social media images that you can download to use on your personal or business social media sites. To save each image, please right-click/hold image to save on your desktop or phone. These are sized to fit social. Flower Positivity Graphics     ...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.