Latest News
Service Is Tradition for Big-Picture Pioneers
Jack and Carolynn Van Namen Jack and Carolynn Van Namen. Third in a series honoring members of AFE’s Heritage Circle. Created to recognize persons who have made provision for a planned gift to AFE, the Heritage Circle celebrates their significant contributions,...
To LED or Not to LED
By Erik Runkle Light-emitting diodes (LEDs) have captured the interest of a lot of greenhouse growers as well as academics. One of the best ways to exploit this lighting technology is to grow young plants indoors. Here, we have full control of the growing environment....
2020 National Floriculture Forum
2020 National Floriculture Forum The dates of the 2020 National Floriculture Forum are February 28 – March 1 (note that it is a leap year!) in Charlotte, NC. The timing of the NFF overlaps with AFE’s Board Meeting. We plan for several joint meals and a field trip to...
Dollar-for-Dollar Gift-Match Opportunity!
Friends of the floral industry, double your impact! We are happy to announce that Smithers-Oasis/ FLORALIFE® is partnering with us for the third year in a row of gift-matching. The challenge supports AFE’s vital work that gives so much to the cut-flower industry....
Getting Back to the Basics: Cooling, Cleanliness and Care
Back to basics: floral customers want beautiful flowers that last. care The biological mechanisms governing flower life and quality are complex, but the flower care practices recommended for growers, wholesalers, and retail florists are really quite simple. Get back...
New Poster Gives Tips for Flower Care!
Order a poster for your business today! AFE has released a new resource encouraging best practices in flower care. The 16.5" x 20.5", laminated poster promotes results from AFE-funded research that stresses the three C’s – Cooling, Cleanliness, and Care – all...
Industry Honors Dr. Paul Thomas through AFE
A memorial tribute has been established with the American Floral Endowment by the University of Georgia Department of Horticulture to honor Paul Thomas, Ph.D. who passed away September 14, 2019, at the age of 65. Paul was a renowned researcher, prolific speaker and...
AFE’s Fundraising Dinner Celebrates Industry Success
The AFE 43rd Annual Fundraising and Recognition Dinner was held during the SAF Annual Convention in Amelia Island, Florida on Thursday, September 19, 2019. The evening was full of excitement as AFE reported on program and research success stories. Two new named...
Featured
- AFE In The News – Articles
- AFE Webinars
- Floriculture Infosearch
- #FlowerMarketingMonday
- New Research Application Process
Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – June 1st
- Travel Grant for Arizona Retailers – October 1st
Public Benefits / Consumer Preferences
AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...