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60 Days to Raise $100,000 – Peer-to-Peer Campaign

Join Us! Become a Sponsor! Support another 60 years of programs, research, and resources! For the second year in a row, AFE's annual fundraising event will be held virtually in order to assure the safety and health of our floral community. As a Board and staff, our...

New Monthly ‘Grow Pro’ Webinars

Providing the Floral Industry with Direct Access to Findings and Expert Researchers Innovation, vision, and education drive the future of the floral industry. Starting this May, we are hosting new monthly webinars on production topics that directly impact growers....

Paul Ecke, Jr. & Altman Family Scholarship Recipients

Flourishing Industry Prodigies Meet the future of the floral industry; this year’s Paul Ecke, Jr. and Altman Family Scholarship Recipients.  These recipients started out like many of us -- unassuming, young, soon-to-be plant people searching for a purposeful path in...

Applications Open for AFE’s Educational Grants

Call for Applications! AFE is now accepting applications for 2021 Educational Grants. The application deadline is June 1. AFE has opened applications for their 2021-2022...

Celebrating Industry Members’ AFE Stories with #AFEandMe

In celebration of our 60th anniversary, we have invited the floral community to share their #AFEandMe story with us. From long-time supporters to industry experts and students, many industry members have participated by sharing how AFE has impacted them personally and...

Latest News

New Research Projects Funded for 2021-2022

For 60 years, the American Floral Endowment (AFE) has been the ‘go-to’ source for funding research and communicating the results, along with the researchers, to the floral industry. AFE’s research projects have provided generations of advances and will continue to do...

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Looking Ahead – AFE Trustees Meet to Plan Future Growth

In February, each of the Endowment’s committees met virtually to wrap up 2020 and plan ahead for 2021, which includes AFE’s 60th Anniversary year-long celebration. The committees include Investment, Public Relations & Development, Education, Floral Marketing...

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Joshua Craver Joins Vic & Margaret Ball Committee

Joshua Craver, Ph.D. has been appointed as the newest member of AFE’s Vic & Margaret Ball Committee for the Vic & Margaret Ball Intern Scholarship Program. He is an assistant professor of Controlled Environment Horticulture at Colorado State University. Craver...

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NEW VIDEO: 60 Years of Floral Industry Support!

AFE is excited to be celebrating 60 years of floral industry support in 2021! We take pride in our past and are committed to the floral future by providing industry-focused support. Through these years, we've grown this industry together. Take a look at our 60th...

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Ready-to-Use Flower Promotion Graphics

Below are some social media images that you can download to use on your personal or business social media sites. To save each image, please right-click/hold image to save on your desktop or phone. These are sized to fit social. Flower Positivity Graphics     ...

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Your Investment in Research Pays Dividends

Science and technology keep moving forward. Sometimes, we may not realize how scientific and technological advancements guide our daily lives and benefit floriculture businesses. The amazingly rapid response of medical researchers to develop COVID-19 vaccines shows...

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Featured

New Mailing Address Announcement

We have changed our mailing address in an effort to receive mail more quickly and efficiently during these ever-shifting times. Please note AFE’s new mailing address below and forward all printed materials, checks, or other communications to this address:

 American Floral Endowment 
625 First Street, PMB 803      
Alexandria, VA  22314

Your support is very important to us! If you have mailed us a donation and have not received an acknowledgement letter or the shipment was returned to you, please reach out to us at (703) 838-5211 or afe@endowment.org. 

Paul Ecke, Jr. & Altman Family Scholarship Recipients

Flourishing Industry Prodigies Meet the future of the floral industry; this year’s Paul Ecke, Jr. and Altman Family Scholarship Recipients.  These recipients started out like many of us -- unassuming, young, soon-to-be plant people searching for a purposeful path in...

read more

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.