Click Here to Support AFE

       

 

Partnering to Cultivate Sustainability Across the Global Floral Industry 

The American Floral Endowment Becomes Newest Member of the Floriculture Sustainability Initiative   The American Floral Endowment (AFE) has become the newest Associate Member of the Floriculture Sustainability Initiative (FSI). This partnership unites AFE, a...

AFE’s Research Director, Dr. Terril Nell, Inducted into the Floriculture Hall of Fame

The American Floral Endowment (AFE) is excited to celebrate and recognize Research Director, Terril Nell, Ph.D., AAF for his recent induction into the 2023 Society of American Florists (SAF) Floriculture Hall of Fame. Dr. Nell was awarded this accolade at SAF’s 2023...

Celebrating AFE’s Many Friends of Floral

Recognizing the Endowment’s Milestones, New Initiatives, and Dedicated Donors The Endowment hosted its annual event & reception during the SAF Annual Convention in Phoenix, AZ on September 7, 2023.   The evening was a celebration of the floral industry as a...

Two Industry Leaders Recognized with AFE’s New Ambassador Award

AFE Champions – Dr. Marvin Miller and Dwight Larimer The American Floral Endowment (AFE) is excited to announce the recipients of the inaugural AFE Ambassador Awards! The AFE Ambassador Award recognizes an individual, organization, or institution in the floral...

22 Students Recognized with Scholarships

The American Floral Endowment (AFE) provides more scholarships in floriculture than any other organization to help attract, retain, and support young professionals to our industry. AFE scholarships act as a powerful catalyst for the next generation of floral industry...

Latest News

AFE at AIFD: A Whirlwind Floral Experience

AFE Communications Coordinator Gracie Alvarez had the chance to travel to Chicago for the American Institute of Floral Designers (AIFD) Symposium over the Fourth of July weekend! While there, she visited the “Bringing FFA to AIFD” group, viewed main stage showcases...

read more

Memorial Tribute Established in Memory of Gene Willis

A memorial tribute honoring Gene Merrill Willis has been established through the American Floral Endowment (AFE) by Pete Garcia Company/Garcia Group. Gene M. Willis, 81, of Jamul, CA, passed away unexpectedly but peacefully in his home on March 22, 2023. He is most...

read more

Donor Spotlight: David Boulton

David Boulton, owner of Flowers By George, Inc. in Arlington, WA, and second-generation florist, has a deep-rooted love for the floral industry. David grew up spending many hours working alongside his father in their family-owned florist shop learning the industry and...

read more

AFE-Funded Programs Featured at Cultivate

Join AFE at Cultivate! Held from July 15-18 in Columbus, Ohio, Cultivate is one of the industry’s leading horticulture events. AFE-funded research will be featured in two exciting educational sessions that will equip you with valuable insights and strategies for...

read more

Advancement and Growth Through Sound Research

Growth and advancement are the keys to success in an ever-changing world. The American Floral Endowment (AFE) aims to aid our industry in these areas by supporting impactful research which addresses current challenges, provides new advances, and shares best practices....

read more

Featured

Celebrating AFE’s Many Friends of Floral

Recognizing the Endowment’s Milestones, New Initiatives, and Dedicated Donors The Endowment hosted its annual event & reception during the SAF Annual Convention in Phoenix, AZ on September 7, 2023.   The evening was a celebration of the floral industry as a...

read more

Giving Back to Floral: AFE Donor Spotlight

Read About This Month’s Highlighted Donor

That Flower Feeling

AFE Career Center

Subscribe to AFE Communications
    By signing up for communications, you will receive AFE's monthly e-newsletter.
  • This field is for validation purposes and should be left unchanged.
The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.