Latest News
Mother’s Day is Approaching – 10 QUICK TIPS for Success!
As the old Chinese proverb goes, “There’s only one pretty child in the world, and every mother has it.” As we hop out of Easter, we have another great opportunity for a mother lode of sales and profits before the Fall season-Mother’s Day 2021. With effective...
New Research Projects Funded for 2021-2022
For 60 years, the American Floral Endowment (AFE) has been the ‘go-to’ source for funding research and communicating the results, along with the researchers, to the floral industry. AFE’s research projects have provided generations of advances and will continue to do...
How Biostimulants Can Increase Plant Health and Quality
Read the Full Article Here By Nathan Nordstedt and Michelle Jones This article was originally published in Greenhouse Grower.
The Physiology of Photosynthesis: Implications for Supplemental Lighting
Supplemental lighting is often required to produce high-quality plants in a timely manner. However, the costs associated with that supplemental lighting can be high. For the profitable production of high-quality crops, it is important to assure that the crops can use...
Looking Ahead – AFE Trustees Meet to Plan Future Growth
In February, each of the Endowment’s committees met virtually to wrap up 2020 and plan ahead for 2021, which includes AFE’s 60th Anniversary year-long celebration. The committees include Investment, Public Relations & Development, Education, Floral Marketing...
Joshua Craver Joins Vic & Margaret Ball Committee
Joshua Craver, Ph.D. has been appointed as the newest member of AFE’s Vic & Margaret Ball Committee for the Vic & Margaret Ball Intern Scholarship Program. He is an assistant professor of Controlled Environment Horticulture at Colorado State University. Craver...
NEW VIDEO: 60 Years of Floral Industry Support!
AFE is excited to be celebrating 60 years of floral industry support in 2021! We take pride in our past and are committed to the floral future by providing industry-focused support. Through these years, we've grown this industry together. Take a look at our 60th...
Announcing AFE’s 2021 Scholarship Applications!
The American Floral Endowment is now accepting applications for 2021 AFE Scholarships The deadline to apply is May 1st Applications are now being...
Ready-to-Use Flower Promotion Graphics
Below are some social media images that you can download to use on your personal or business social media sites. To save each image, please right-click/hold image to save on your desktop or phone. These are sized to fit social. Flower Positivity Graphics ...
Your Investment in Research Pays Dividends
Science and technology keep moving forward. Sometimes, we may not realize how scientific and technological advancements guide our daily lives and benefit floriculture businesses. The amazingly rapid response of medical researchers to develop COVID-19 vaccines shows...
Featured
New Mailing Address Announcement
We have changed our mailing address in an effort to receive mail more quickly and efficiently during these ever-shifting times. Please note AFE’s new mailing address below and forward all printed materials, checks, or other communications to this address:
American Floral Endowment
625 First Street, PMB 803
Alexandria, VA 22314
Your support is very important to us! If you have mailed us a donation and have not received an acknowledgement letter or the shipment was returned to you, please reach out to us at (703) 838-5211 or afe@endowment.org.
Paul Ecke, Jr. & Altman Family Scholarship Recipients
Flourishing Industry Prodigies Meet the future of the floral industry; this year’s Paul Ecke, Jr. and Altman Family Scholarship Recipients. These recipients started out like many of us -- unassuming, young, soon-to-be plant people searching for a purposeful path in...
- AFE In The News – Articles
- AFE Webinars
- Floriculture Infosearch
- #FlowerMarketingMonday
- New Research Application Process
- Floral Holiday Social Media Images
Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – August 1st
- Travel Grant for Arizona Retailers – October 1st