Latest News
AFE’s Fundraising Dinner Celebrates Industry Success
The AFE 43rd Annual Fundraising and Recognition Dinner was held during the SAF Annual Convention in Amelia Island, Florida on Thursday, September 19, 2019. The evening was full of excitement as AFE reported on program and research success stories. Two new named...
AFE Appoints New Trustees
The American Floral Endowment (AFE) appointed Dr. Megan Bowman of Ball Horticultural Company and Gustavo Gilchrist of Kennicott Brothers Company to join the AFE Board of Trustees. Both will serve a three-year term starting in September 2019. AFE Trustees are industry...
AFE’s Fill the Vase Fundraiser!
The American Floral Endowment, the national organization that funds floral research, scholarships, grants, and internships, kicked off its 2019 fall fundraiser, “Fill the Vase,” at their 43rd Annual Fundraising and Recognition Dinner on September 19. Nearing their...
Two New Named Funds
Two new named funds were announced at AFE’s 43rd Annual Fundraising and Recognition Dinner on September 19. The first new named fund is The Retail Florist’s Continued Education Fund. This fund was established by Bob and Carol Sharpe from Frederick, Maryland. Bob and...
AFE Board of Trustees Meeting: Education, Research, Service
By Ashley Alexander Purdue University’s motto is “Education, Research, Service.” During AFE's August Board Meetings last month, the Trustees witnessed the school taking pride in living up to this motto. While in West Lafayette, IN., the Board had a chance to...
Krissy Doyle Memorial Tribute Established
A memorial tribute has been established by staff members of the Society of American Florists to honor Krissy Doyle. Krissy worked for nearly two decades as SAF’s manager of Member and Data Services before passing away in the summer of 2019 at the age of 49 after a...
AFE Awards Educational Grants for 2019
The American Floral Endowment announces 2019 Educational Grants Funding. Thirteen organizations will receive funding through the Endowment to support educational training, conference program support, and industry resources for floral industry members, students, and...
Michael Kraft Memorial Tribute Established
A memorial tribute has been established by the Next Level Florist Group to honor Michael Kraft who passed away April 25, 2019, at the age of 52. Michael passed away peacefully in his home after an eight-year battle with cancer. Michael was a treasured member of the...
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Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – June 1st
- Travel Grant for Arizona Retailers – October 1st
Public Benefits / Consumer Preferences
AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...