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Surpassing $20 Million in Funding in Support of Floriculture

We are proud to announce a significant milestone in our journey to support the future of floriculture: Providing over $20 million in cumulative funding for industry research and education. For over 63 years, AFE has given unwavering dedication and support to...

Newly Released! Grow Pro 2024 Lineup

Free monthly webinars featuring ground-breaking research! The American Floral Endowment (AFE) has released the first six months for the 2024 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’...

AFE Spotlight at Proflora 2023: Two Informative Presentations and an Award of Recognition

Proflora, Colombia's premier horticultural trade show, marked a significant milestone as it celebrated its 30th anniversary this year. After a four-year hiatus due to COVID-19, the event returned in-person with a bang, drawing over 300 exhibitors from 18 different...

Partnering to Cultivate Sustainability Across the Global Floral Industry 

The American Floral Endowment Becomes Newest Member of the Floriculture Sustainability Initiative   The American Floral Endowment (AFE) has become the newest Associate Member of the Floriculture Sustainability Initiative (FSI). This partnership unites AFE, a...

AFE’s Research Director, Dr. Terril Nell, Inducted into the Floriculture Hall of Fame

The American Floral Endowment (AFE) is excited to celebrate and recognize Research Director, Terril Nell, Ph.D., AAF for his recent induction into the 2023 Society of American Florists (SAF) Floriculture Hall of Fame. Dr. Nell was awarded this accolade at SAF’s 2023...

Latest News

Memorial Tribute Established Honoring Katie Kennicott

Pioneer and Goodwill Ambassador   A Memorial Tribute has been established through the American Floral Endowment (AFE) honoring Kathleen “Katie” Kennicott, who passed away on October 13, 2023, at the age of 86. Many in the floral industry knew Katie Kennicott best...

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Donor Spotlight: David Garcia

David Garcia, President of Pete Garcia Company/Garcia Group, is a highly experienced leader in the floral industry. After graduating from the University of Georgia in 1983, he joined his family business, founded by his father, Pete Garcia, in 1965, which has since...

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Longer-Lasting Cut Flowers: The Subzero Solution

Discover how cutting-edge research can help flower growers store flowers for longer durations, ensuring blooms remain fresh and vibrant for extended periods. Hear the direct findings from AFE-funded research along with accessing the full research report.  Cold storage...

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Helping the Next Generation Succeed at ASHS

Warm weather, beautiful summer blooms, and a vibrant student presence were the backdrop for this year’s American Society for Horticultural Science (ASHS) Annual Conference in Orlando, Florida from July 31-August 4th, which was attended by nearly 1100 people. AFE was...

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Featured

Giving Back to Floral: AFE Donor Spotlight

Read About This Month’s Highlighted Donor

That Flower Feeling

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.