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COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

2020 National Floriculture Forum

The American Floral Endowment had the opportunity to partner with the 2020 National Floriculture Forum held in Charlotte, NC from February 28th through March 1st. This weekend was filled with an incredible depth of knowledge shared amongst peers and the industry. The...

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AFE Announces Ferriss Horticulture Scholarship

The American Floral Endowment announces a new scholarship fund to honor and recognize Dr. Terry Ferriss.Dr. Ferriss retired in 2015 from the University of Wisconsin-River Falls (UWRF), after 36 years of teaching. She was the first tenured female faculty member in the...

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AFE Launches Career Center for the Floral Industry

The American Floral Endowment (AFE) has launched a new industry-wide Career Center to connect floral industry employers with job seekers, students, and other professionals pursuing careers in the floriculture and horticulture fields. Within the new AFE Career Center’s...

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Now Accepting: Educational Grant Applications

The American Floral Endowment is now accepting applications for Educational Grants for 2020. Applications are available online and must be submitted by the deadline of June 1, 2020. Educational grants help fund programs that are wide-reaching educational endeavors...

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My SNA and MANTS Experiences

By YPC Member, Mary Lewis On occasion, graduate students are released from their offices and classrooms and allowed to attend events with people from our industry. For me, the first event of the year is the SNA/MANTS conference and trade show. SNA, or the Southern...

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AFE Announces Garcia Family Scholarship Fund

The American Floral Endowment (AFE) is pleased to announce a new scholarship fund created thanks to generous contributions from The Garcia Family.  The Garcia Family Scholarship comes just in time for the 2020 scholarship application season. The Garcia Family...

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Featured

#FlowerMarketingMonday

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.