Giving Tuesday is a "global generosity movement" that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st. Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to...
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Arthur Brentwood Humphrey, a longtime friend of the floral industry who died on October 6, 2020, at the age of 74. The $1,000 fund was established by the Mayme Leong Family of Ah Sam...
2021 marks AFE's 60th Anniversary! Throughout the year, we will be celebrating the past, present, and future of the Endowment. Highlighting our successes over the decades and those that helped us get there. For 60 years, and only through industry support, AFE has...
I am honored to begin my term as Chairman of the AFE Board of Trustees. The Endowment has been a part of my life for many years. As I follow in the footsteps of my father, Del Demaree past Chairman (1992-1993), I’m reminded how he instilled in me and our company,...
The American Floral Endowment is pleased to announce that 16 organizations will receive funding through our 2020-2021 Educational Grants. This year's list includes 5 new programs in addition to continued funding for 11 ongoing programs. The funding will support...
Will It Be Naughty or Nice? On Dasher, On Dancer, On Master and Visa! Without doubt, the 2020 holiday season will be one for the record books -- either good, bad or somewhere in the middle! The timeline of Christmas selling continues to evolve, with Black Friday and...
The American Floral Endowment (AFE) transformed their Annual Fundraising Dinner into a Virtual Mask-erade Event featuring Photo Contest sponsored by Rio Roses Alexandria, Virginia, October 1, 2020 – In light of the COVID-19 Pandemic, the American Floral...
A Brief History and Current Projects In the early 1990’s, the Society of American Florists (SAF) and the American Nursery and Landscape Association (now AmericanHort), sought support of Congress to allocate dedicated funding for floral and nursery research. In 1996,...
Read More >> This article was originally published on Greenhouse Grower.
Preparing Your Poinsettias for Shipping and Retail Display Begins at Bract Color It is hard to believe that the first poinsettias will be shipped to retail stores in just 4–5 weeks and shipments will continue until near December 20. Life becomes hectic in poinsettia...
New Mailing Address Announcement
We have changed our mailing address in an effort to receive mail more quickly and efficiently during these ever-shifting times. Please note AFE’s new mailing address below and forward all printed materials, checks, or other communications to this address:
American Floral Endowment
625 First Street, PMB 803
Alexandria, VA 22314
Your support is very important to us! If you have mailed us a donation and have not received an acknowledgement letter or the shipment was returned to you, please reach out to us at (703) 838-5211 or email@example.com.
- AFE In The News – Articles
- AFE Webinars
- Floriculture Infosearch
- New Research Application Process
- Floral Holiday Social Media Images
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – August 1st
- Travel Grant for Arizona Retailers – October 1st