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60th Anniversary

Throughout the year, we will be celebrating the past, present, and future of the Endowment. Highlighting our successes over the decades and those that helped us get there.

Preparing for Valentine’s Week 2021

How Do I Love Thee? Let’s Me Count the Dollars! Indeed, we’re all reciting love sonnets to the success of Valentine's Week 2021, as 2020 has dulled so many financial arrows! In 2020, Valentine’s Day fell on a Friday, and in 2021, Valentine’s Day will move to the end...

Successful Poinsettia Packing, Shipping, and Handling

Preparing Your Poinsettias for Shipping and Retail Display Begins at Bract Color It is hard to believe that the first poinsettias will be shipped to retail stores in just 4–5 weeks and shipments will continue until near December 20. Life becomes hectic in poinsettia...

AFE Awards $38,500 in Scholarships

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COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

Latest News

Successful Poinsettia Packing, Shipping, and Handling

Preparing Your Poinsettias for Shipping and Retail Display Begins at Bract Color It is hard to believe that the first poinsettias will be shipped to retail stores in just 4–5 weeks and shipments will continue until near December 20. Life becomes hectic in poinsettia...

read more

Giving to Grow Virtual Mask-erade Photos

American Floral Endowment's 2020 Giving to Grow VIrtual Mask-erade Dinner provided all sponsors and participants with event masks. These event masks were used to create and design fun mask-erade photos. From at-home game and date nights to beach and fishing trips, the...

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AFE Virtual Dinner Raises Funds, Inspires Creativity

Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists’ annual convention, into a virtual “mask-erade,” in which supporters enjoyed a meal from the safety of...

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Four Industry Members Earn AAF Designation

Four floral industry members with varied and distinguished experience are set to be inducted into the American Academy of Floriculture (AAF). The honorees have earned the prestigious rank by committing their time and energy to both the floral industry and their local...

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Featured

Successful Poinsettia Packing, Shipping, and Handling

Preparing Your Poinsettias for Shipping and Retail Display Begins at Bract Color It is hard to believe that the first poinsettias will be shipped to retail stores in just 4–5 weeks and shipments will continue until near December 20. Life becomes hectic in poinsettia...

read more

AFE Career Center

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.