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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

Thank you, Florists' Review!

We are starting off the year with a very big thank you to Florists' Review and its president and publisher, Travis Rigby. As a way to recognize and thank the loyal advertisers of Florists' Review, Travis made a contribution in each company's honor to support AFE...

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YPC Member Receives Second-Place at ASHS

Report by Nathan Nordstedt Young Professionals Council, AFE Thanks to the generous support of the American Floral Endowment and the Gus Poesch Fund, I had the opportunity to present my research at the 2018 American Society of Horticultural Science Annual Meeting in...

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Another Year-End Matching Gift Challenge = Success!

Smithers-Oasis/FLORALIFE® teamed up with AFE for a second year-end matching gift challenge. Thanks to their generosity, year-end donations made to the Endowment by December 31, 2018, were matched dollar-for-dollar up to $20,000. Industry members jumped at the chance...

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Red and Katie Kennicott

Authored by Bruce Wright How To Succeed by Thinking Beyond “Success” First in a series honoring members of AFE’s Heritage Circle. Created to recognize persons who have made provision for a planned gift to AFE, the Heritage Circle celebrates their significant...

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Give Yourself a (Tax) Break 

Authored by Bruce Wright Check out the free business tools available from AFE—and help keep them coming. Are you in need of something that will lift your spirits and relieve some stress in 60 seconds or less? Try sampling one of the sweet and playful videos in the...

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Buddy Jacobson Memorial Tribute Established

AFE received the sad news that beloved industry member and Former President and Chairman of Jacobson Floral Supply, Alan H. "Buddy" Jacobson passed Thursday, November 29, 2018 at age 87.  To forever honor Buddy, a Memorial Tribute has been established within AFE by...

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The Ultimate Guide to Promoting the Holidays on Pinterest

  By Cindy Hanauer, AFE Trustee CEO of Grand Central Floral, LLC The leaves are beginning to change, and you know what that means? It’s time to prepare your Pinterest boards for holiday selling!  Say what?  Yes!  You’ll be glad you started early and are prepared...

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Featured

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.