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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...


Want to learn the best ways to use our #FlowerMarketingMonday videos? View FMRF's "How to Make the Most of #FlowerMarketingMonday" guide.   Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially...

New AFE Videos Tout Floriculture Successes

Five new AFE videos have been released highlighting floriculture successes through industry collaboration, support and participation. "Each video shares real stories from industry members on career development through scholarships and internships, and true examples of...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

YPC Member Receives Second-Place at ASHS

Report by Nathan Nordstedt Young Professionals Council, AFE Thanks to the generous support of the American Floral Endowment and the Gus Poesch Fund, I had the opportunity to present my research at the 2018 American Society of Horticultural Science Annual Meeting in...

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Another Year-End Matching Gift Challenge = Success!

Smithers-Oasis/FLORALIFE® teamed up with AFE for a second year-end matching gift challenge. Thanks to their generosity, year-end donations made to the Endowment by December 31, 2018, were matched dollar-for-dollar up to $20,000. Industry members jumped at the chance...

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Red and Katie Kennicott

Authored by Bruce Wright How To Succeed by Thinking Beyond “Success” First in a series honoring members of AFE’s Heritage Circle. Created to recognize persons who have made provision for a planned gift to AFE, the Heritage Circle celebrates their significant...

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Give Yourself a (Tax) Break 

Authored by Bruce Wright Check out the free business tools available from AFE—and help keep them coming. Are you in need of something that will lift your spirits and relieve some stress in 60 seconds or less? Try sampling one of the sweet and playful videos in the...

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Buddy Jacobson Memorial Tribute Established

AFE received the sad news that beloved industry member and Former President and Chairman of Jacobson Floral Supply, Alan H. "Buddy" Jacobson passed Thursday, November 29, 2018 at age 87.  To forever honor Buddy, a Memorial Tribute has been established within AFE by...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.