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AFE’s Giving Tuesday 2020

Giving Tuesday is a "global generosity movement" that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st.  Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to...

Successful Poinsettia Packing, Shipping, and Handling

Preparing Your Poinsettias for Shipping and Retail Display Begins at Bract Color It is hard to believe that the first poinsettias will be shipped to retail stores in just 4–5 weeks and shipments will continue until near December 20. Life becomes hectic in poinsettia...

AFE Awards $38,500 in Scholarships

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COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

Latest News

Floriculture and Nursery Research Initiative

A Brief History and Current Projects In the early 1990’s, the Society of American Florists (SAF) and the American Nursery and Landscape Association (now AmericanHort), sought support of Congress to allocate dedicated funding for floral and nursery research. In 1996,...

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Successful Poinsettia Packing, Shipping, and Handling

Preparing Your Poinsettias for Shipping and Retail Display Begins at Bract Color It is hard to believe that the first poinsettias will be shipped to retail stores in just 4–5 weeks and shipments will continue until near December 20. Life becomes hectic in poinsettia...

read more

Giving to Grow Virtual Mask-erade Photos

American Floral Endowment's 2020 Giving to Grow VIrtual Mask-erade Dinner provided all sponsors and participants with event masks. These event masks were used to create and design fun mask-erade photos. From at-home game and date nights to beach and fishing trips, the...

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Successful Poinsettia Packing, Shipping, and Handling

Successful Poinsettia Packing, Shipping, and Handling

Preparing Your Poinsettias for Shipping and Retail Display Begins at Bract Color It is hard to believe that the first poinsettias will be shipped to retail stores in just 4–5 weeks and shipments will continue until near December 20. Life becomes hectic in poinsettia...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.