Latest News
Efficient Lighting Strategies for Perennials
By Dr. Marc van Iersel and Claudia Elkins, University of Georgia Perennials are often grown in winter to get them ready for Spring sales. And that means that supplemental lighting is often required to produce high-quality plants in a timely manner. The electricity...
Service Is Tradition for Big-Picture Pioneers
Jack and Carolynn Van Namen Jack and Carolynn Van Namen. Third in a series honoring members of AFE’s Heritage Circle. Created to recognize persons who have made provision for a planned gift to AFE, the Heritage Circle celebrates their significant contributions,...
To LED or Not to LED
By Erik Runkle Light-emitting diodes (LEDs) have captured the interest of a lot of greenhouse growers as well as academics. One of the best ways to exploit this lighting technology is to grow young plants indoors. Here, we have full control of the growing environment....
2020 National Floriculture Forum
2020 National Floriculture Forum The dates of the 2020 National Floriculture Forum are February 28 – March 1 (note that it is a leap year!) in Charlotte, NC. The timing of the NFF overlaps with AFE’s Board Meeting. We plan for several joint meals and a field trip to...
Dollar-for-Dollar Gift-Match Opportunity!
Friends of the floral industry, double your impact! We are happy to announce that Smithers-Oasis/ FLORALIFE® is partnering with us for the third year in a row of gift-matching. The challenge supports AFE’s vital work that gives so much to the cut-flower industry....
Getting Back to the Basics: Cooling, Cleanliness and Care
Back to basics: floral customers want beautiful flowers that last. care The biological mechanisms governing flower life and quality are complex, but the flower care practices recommended for growers, wholesalers, and retail florists are really quite simple. Get back...
New Poster Gives Tips for Flower Care!
Order a poster for your business today! AFE has released a new resource encouraging best practices in flower care. The 16.5" x 20.5", laminated poster promotes results from AFE-funded research that stresses the three C’s – Cooling, Cleanliness, and Care – all...
Industry Honors Dr. Paul Thomas through AFE
A memorial tribute has been established with the American Floral Endowment by the University of Georgia Department of Horticulture to honor Paul Thomas, Ph.D. who passed away September 14, 2019, at the age of 65. Paul was a renowned researcher, prolific speaker and...
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Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – June 1st
- Travel Grant for Arizona Retailers – October 1st
#FlowerMarketingMonday
We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...