Latest News
Paul Ecke, Jr. & Altman Family Scholarship Recipients
Flourishing Industry Prodigies Meet the future of the floral industry; this year’s Paul Ecke, Jr. and Altman Family Scholarship Recipients. These recipients started out like many of us -- unassuming, young, soon-to-be plant people searching for a purposeful path in...
2019-2020 Annual Report: A Year of Resilience and Support
The American Floral Endowment has released its annual report for the 2019-2020 fiscal year. The report includes a letter from 2019-2020 Chairman, Jim Daly, program highlights, milestones reached, and funding received from devoted industry organizations and...
Applications Open for AFE’s Educational Grants
Call for Applications! AFE is now accepting applications for 2021 Educational Grants. The application deadline is June 1. AFE has opened applications for their 2021-2022...
Celebrating Industry Members’ AFE Stories with #AFEandMe
In celebration of our 60th anniversary, we have invited the floral community to share their #AFEandMe story with us. From long-time supporters to industry experts and students, many industry members have participated by sharing how AFE has impacted them personally and...
Collaborative Sponsorships Fund New Houseplant Consumer Study!
Five major industry contributors, including the Floral Marketing Research Fund, Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses have come together in collaboration to fund an exciting new research project. The study, “Houseplants...
AFE Sponsors Clemson University’s STEM it UP 2.0 Conference
While the format may have been a little different, the information was just as valuable for the 22 agriscience teachers who attended Clemson University’s STEM it UP 2.0 professional development conference sponsored by AFE. STEM it UP 2.0 was held during a time when...
Mother’s Day is Approaching – 10 QUICK TIPS for Success!
As the old Chinese proverb goes, “There’s only one pretty child in the world, and every mother has it.” As we hop out of Easter, we have another great opportunity for a mother lode of sales and profits before the Fall season-Mother’s Day 2021. With effective...
New Research Projects Funded for 2021-2022
For 60 years, the American Floral Endowment (AFE) has been the ‘go-to’ source for funding research and communicating the results, along with the researchers, to the floral industry. AFE’s research projects have provided generations of advances and will continue to do...
How Biostimulants Can Increase Plant Health and Quality
Read the Full Article Here By Nathan Nordstedt and Michelle Jones This article was originally published in Greenhouse Grower.
The Physiology of Photosynthesis: Implications for Supplemental Lighting
Supplemental lighting is often required to produce high-quality plants in a timely manner. However, the costs associated with that supplemental lighting can be high. For the profitable production of high-quality crops, it is important to assure that the crops can use...
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New Mailing Address Announcement
We have changed our mailing address in an effort to receive mail more quickly and efficiently during these ever-shifting times. Please note AFE’s new mailing address below and forward all printed materials, checks, or other communications to this address:
American Floral Endowment
625 First Street, PMB 803
Alexandria, VA 22314
Your support is very important to us! If you have mailed us a donation and have not received an acknowledgement letter or the shipment was returned to you, please reach out to us at (703) 838-5211 or afe@endowment.org.
New Monthly ‘Grow Pro’ Webinars
Providing the Floral Industry with Direct Access to Findings and Expert Researchers Innovation, vision, and education drive the future of the floral industry. Starting this May, we are hosting new monthly webinars on production topics that directly impact growers....
- AFE In The News – Articles
- AFE Webinars
- Floriculture Infosearch
- #FlowerMarketingMonday
- New Research Application Process
- Floral Holiday Social Media Images
Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – August 1st
- Travel Grant for Arizona Retailers – October 1st