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Give the Gift that Keeps on Giving
Consider a year-end gift to the floral industry this holiday season. By making a donation to AFE, you are supporting the continued success of our industry through programs and resources aimed at solving challenges and promoting opportunities in floriculture. [button...
AFE’s Research Accomplishments – Past, Present, and Future
In 1843, Charles Dickens introduced the world to the ghosts of Christmas Past, Present, and Future. The visits by these spirits transformed Scrooge from being a miser to someone who treated everyone with kindness, generosity, and compassion. This same type of...
Consumer Valuation of Plants Project: Intercept Interview Results Preview
A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one...
Preparing for Valentine’s Week 2021
How Do I Love Thee? Let’s Me Count the Dollars! Indeed, we’re all reciting love sonnets to the success of Valentine's Week 2021, as 2020 has dulled so many financial arrows! In 2020, Valentine’s Day fell on a Friday, and in 2021, Valentine’s Day will move to the end...
Why Support AFE – A History of Giving
Read About Lee Phillip Bell and Be Inspired When William and Lee Phillip Bell created their popular daytime drama, “The Bold and the Beautiful,” presumably they sought a name that would lure potential viewers. Unintentionally they selected one that perfectly describes...
AFE’s Giving Tuesday 2020
Giving Tuesday is a "global generosity movement" that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st. Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to...
Memorial Tribute Established in Memory of Arthur Brentwood Humphrey
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Arthur Brentwood Humphrey, a longtime friend of the floral industry who died on October 6, 2020, at the age of 74. The $1,000 fund was established by the Mayme Leong Family of Ah Sam...
AFE’s 60th Anniversary
2021 marks AFE's 60th Anniversary! Throughout the year, we will be celebrating the past, present, and future of the Endowment. Highlighting our successes over the decades and those that helped us get there. For 60 years, and only through industry support, AFE has...
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New Mailing Address Announcement
We have changed our mailing address in an effort to receive mail more quickly and efficiently during these ever-shifting times. Please note AFE’s new mailing address below and forward all printed materials, checks, or other communications to this address:
American Floral Endowment
625 First Street, PMB 803
Alexandria, VA 22314
Your support is very important to us! If you have mailed us a donation and have not received an acknowledgement letter or the shipment was returned to you, please reach out to us at (703) 838-5211 or afe@endowment.org.
Preparing for Valentine’s Week 2021
How Do I Love Thee? Let’s Me Count the Dollars! Indeed, we’re all reciting love sonnets to the success of Valentine's Week 2021, as 2020 has dulled so many financial arrows! In 2020, Valentine’s Day fell on a Friday, and in 2021, Valentine’s Day will move to the end...
- AFE In The News – Articles
- AFE Webinars
- Floriculture Infosearch
- #FlowerMarketingMonday
- New Research Application Process
- Floral Holiday Social Media Images
Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – June 1st
- Travel Grant for Arizona Retailers – October 1st