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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

My SNA and MANTS Experiences

By YPC Member, Mary Lewis On occasion, graduate students are released from their offices and classrooms and allowed to attend events with people from our industry. For me, the first event of the year is the SNA/MANTS conference and trade show. SNA, or the Southern...

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AFE Announces Garcia Family Scholarship Fund

The American Floral Endowment (AFE) is pleased to announce a new scholarship fund created thanks to generous contributions from The Garcia Family.  The Garcia Family Scholarship comes just in time for the 2020 scholarship application season. The Garcia Family...

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Ball Internship Scholarship: Why It’s Important

By Christopher J. Currey and Kimberly A. Williams They say Christmas comes but once a year, but undergraduate students interested in floriculture crop production have two opportunities each year to apply for a paid internship with a leading greenhouse operation and...

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Thank you, Smithers-Oasis/FLORALIFE® and Our Donors!

Thank you, Smithers-Oasis/FLORALIFE® for teaming up with AFE for a third year-end matching gift challenge. Due to their generosity, year-end donations made to the Endowment by December 31, 2019, were matched dollar-for-dollar up to $20,000. Industry members jumped at...

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Efficient Lighting Strategies for Perennials

By Dr. Marc van Iersel and Claudia Elkins, University of Georgia Perennials are often grown in winter to get them ready for Spring sales. And that means that supplemental lighting is often required to produce high-quality plants in a timely manner. The electricity...

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Featured

#FlowerMarketingMonday

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.