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COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

Ready-to-Use Flower Promotion Graphics

Below are some social media images that you can download to use on your personal or business social media sites. To save each image, please right-click/hold image to save on your desktop or phone. These are sized to fit social. Flower Positivity Graphics     ...

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Give Flowers on #GivingTuesdayNow

Campaign Promotes Giving Flowers on #GivingTuesdayNow We’re pleased to announce the launch of a new online campaign promoting Giving Flowers on #GivingTuesdayNow. This new campaign aims to promote a day of flower giving. The campaign coincides with #GivingTuesdayNow,...

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AFE is Working for the Industry – Today and Tomorrow

In these unprecedented times, we hope that you are—and remain—safe and healthy. We know that the stress, anxiety and uncertainty is taking a toll on you, your family and floral businesses in ways we can’t even fathom. We want you to know that in the midst of this...

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Laser Focused on the Future

 The American Floral Endowment is committed to finding solutions to the industry’s greatest challenges — from pest control to labor issues. Look to AFE for help navigating the hurdles of the next decade. This article describes in detail the benefit a partnership with...

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Career Center Gift Card Winner

Congratulations to Xuan (Jade) Wu for winning the gift card raffle offered to students who uploaded their resumes to our newly launched AFE Career Center. Jade is a student at Texas A & M University. We highly encourage all to participate in using our Career...

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#InThisTogether

#InThisTogether – It’s ever changing! The government regulations, shutdowns, restrictions, emotional toll and economic challenges that COVID-19 is having on individuals, businesses and families. While everyone is doing their best to adapt, one thing’s for certain -...

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AFE Update for Supporters and Industry Members

The American Floral Endowment (AFE) has been and continues to closely monitor new developments with respect to COVID-19 and is taking proactive measures to ensure that COVID-19 does not impact our services. In response to current social distancing and pro-active...

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2018- 2019 Annual Report: A Year of Partnerships & Growth

This year's annual report includes great successes thanks to the support of industry organizations and individuals who contribute to AFE's funded programs. This year alone, an enormous amount of research, scholarships, internships, and educational grants was...

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Featured

Internships & Scholarships for the next generation

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.