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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

Want to learn the best ways to use our #FlowerMarketingMonday videos? View FMRF's "How to Make the Most of #FlowerMarketingMonday" guide.   Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially...

New AFE Videos Tout Floriculture Successes

Five new AFE videos have been released highlighting floriculture successes through industry collaboration, support and participation. "Each video shares real stories from industry members on career development through scholarships and internships, and true examples of...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

New Research Application Process for 2019

AFE’s Research Committee announces a new research funding process and a revised application for 2019. The new application process is a single application form. For many years, AFE’s process required researchers to submit a pre-proposal application. Then, if preliminarily selected by the committee and industry members, it required a more detailed full proposal.

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New Study Identifies Consumer Preferences in Floral Design

New Study Identifies Consumer Preferences in Floral Design "Using Biometric Technology to Better Understand Floral Consumers" January 29, 2019, Alexandria, VA – Floral designers have long been taught that the most important attributes of a design are its elements:...

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2nd Annual #FlowerLoveVideoContest Winners Announced

ALEXANDRIA, VA – Jan. 28, 2019 – The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was...

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Thank you, Florists' Review!

We are starting off the year with a very big thank you to Florists' Review and its president and publisher, Travis Rigby. As a way to recognize and thank the loyal advertisers of Florists' Review, Travis made a contribution in each company's honor to support AFE...

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Featured

New AFE Videos Tout Floriculture Successes

Five new AFE videos have been released highlighting floriculture successes through industry collaboration, support and participation. "Each video shares real stories from industry members on career development through scholarships and internships, and true examples of...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.