AFE’s Research Committee announces a new research funding process and a revised application for 2019. The new application process is a single application form. For many years, AFE’s process required researchers to submit a pre-proposal application. Then, if preliminarily selected by the committee and industry members, it required a more detailed full proposal.read more
New Study Identifies Consumer Preferences in Floral Design "Using Biometric Technology to Better Understand Floral Consumers" January 29, 2019, Alexandria, VA – Floral designers have long been taught that the most important attributes of a design are its elements:...read more
ALEXANDRIA, VA – Jan. 28, 2019 – The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was...read more
We are starting off the year with a very big thank you to Florists' Review and its president and publisher, Travis Rigby. As a way to recognize and thank the loyal advertisers of Florists' Review, Travis made a contribution in each company's honor to support AFE...read more
Five new AFE videos have been released highlighting floriculture successes through industry collaboration, support and participation. "Each video shares real stories from industry members on career development through scholarships and internships, and true examples of...
AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...