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'40 Days of Summer Giving' Starts Today!

Sakata Seed America has teamed up with AFE for a "40 Days of Summer Giving" campaign in celebration of Sakata's 40th anniversary.


Starting TODAY for 40 daysJuly 10 to Aug. 18 – contributions made to the Endowment will be matched dollar-for-dollar by Sakata up to $10,000.

That means up to $20,000 to support our programs that promote and advance the floral industry!

Help us reach our $20,000 goal by donating to AFE now!

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NEW! Increasing Floral Sales Through Pinterest

With the onset of social media technologies, significant changes are taking place in the way consumers are engaged and how they make purchases. Social media selling is one of the newest and best ways for businesses to stand out.

AFE and the Floral Marketing Research Fund (FMRF) have put together all the resources needed to set up a Pinterest business account, connect it to a company's website, and get florists ready to sell on Pinterest. 

Florists can increase their marketing outreach by becoming better equipped to market and sell through Pinterest.

Read more to learn about these new resources, and sign up for the FREE 3-part webinar series!

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Free AFE Webinars - Register Now

AFE is pleased to announce two upcoming webinars! These webinars are free to the industry. Sign up today!



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For the Love of Flowers!

Join us this year at our 2017 Annual Fundraising Dinner.

The Endowment's largest fundraising event of the year will be held on Thursday, Sept. 7, 2017 at The Breakers in sunny Palm Beach, Fla., in conjunction with the Society of American Florists' Annual Convention.

Share your love of flowers and help us raise money to support floriculture research, educational grants and more.

Become a sponsor or purchase a dinner ticket.

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Research Pre-Proposal Reviews Underway

The Production & Post-Harvest Research Committee of the Endowment, as well as the Growers Council of the Society of American Florists, are currently reviewing 19 research pre-proposals that were submitted to AFE for 2018-2019 funding.

Floriculture research benefits every segment of the industry, and only through industry support can we make this possible.

Help us with our efforts by making a tax-deductible contribution!

Read more about the primary research priorities and how AFE-funded research benefits the industry.


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JULY 2017
MONTHLY BULLETIN
In This Issue
   '40 Days of Summer Giving' Starts Today!
   NEW! Increasing Floral Sales Through Pinterest
   Free AFE Webinars - Register Now
   For the Love of Flowers!
   Research Pre-Proposal Reviews Underway
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The AFE Bulletin is proudly sponsored by The Todd Bachman Memorial Fund.

Todd Bachman served as Chairman and CEO of Bachman's before his untimely death in 2008. Todd was a past Chairman of AFE and was very active in many state and national industry organizations. His wife and daughters are honored to carry on his legacy.

 

 

 

 

 

 

 


 


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Floriculture, Who Will?


AFE is dedicated to advancing the entire floriculture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $2 million has been funded in scholarships and internships designed to attract and retain future industry leaders.

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Fax: 703-838-5212
E-mail: afe@endowment.org
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