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Introducing the New Monthly Bulletin!

Welcome to AFE's new monthly eBulletin!

Our quarterly electronic Bulletin has changed to a monthly format in order to give AFE supporters and donors like you more timely industry news and updates.

We are thrilled to provide you with more information about how AFE's efforts are improving the future of the industry — which we are only able to do thanks to our generous donors!

Learn more about the Endowment and its ongoing projects at endowment.org.

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FMRF Study Provides Strategies to Win Over Millennials

Results of a new consumer study on marketing to Millennials, funded by the Floral Marketing Research Fund (FMRF), are now available FREE to the industry!

The study, called "Marketing Tactics to Increase Millennial Floral Purchases," was sponsored by Asocolflores.

The FMRF study revealed the floral consumption behaviors of Generation Y (or Millennial) consumers. The results explain the effective marketing strategies...

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New Videos Promote AFE Internship Program

AFE released three new videos promoting the Vic & Margaret Ball Intern Scholarship Program.

The videos were created to educate floriculture/horticulture students and the industry about the Endowment and share the importance of AFE internships.

These internships are designed to cultivate top talent and help the future of the floral industry.

Watch the videos here!


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AFE Delivers Top Talent to You

There's still time to become a host employer for AFE's Business Internship Program!

As a host employer for business interns, we'll send top talent directly to you to help your company with sales, accounting, marketing, IT, graphic design, and other related areas.

AFE provides you with bright, enthusiastic business students who are ready to put their skills to work in the floral industry. 

Read more to learn how AFE can help you. 

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New Newsletter for Growers!

Attention Growers: AFE is excited to announce that a new quarterly newsletter has been developed for you!

Beginning in February 2017, the Endowment will send an electronic quarterly newsletter to growers containing relevant news and resources that growers can use to tackle the many challenges they face.

To sign up for this newsletter, contact Manager of Communications Lori Ostrow at lostrow@afeendowment.org.




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JANUARY 2017
MONTHLY BULLETIN
In This Issue
   Introducing the New Monthly Bulletin!
   FMRF Study Provides Strategies to Win Over Millennials
   New Videos Promote AFE Internship Program
   AFE Delivers Top Talent to You
   New Newsletter for Growers!
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The AFE Bulletin is proudly sponsored by The Todd Bachman Memorial Fund.

Todd Bachman served as Chairman and CEO of Bachman's before his untimely death in 2008. Todd was a past Chairman of AFE and was very active in many state and national industry organizations. His wife and daughters are honored to carry on his legacy.

 

 

 

 


Watch our new videos!

 

 

 

 

Upcoming Deadlines:

    March 1, 2017:

    • James & Helen Phillip Scholarship Grant Applications (Apply here)
    • Vic & Margaret Ball Intern Scholarship Applications - for commercial production
      (Apply here)
    • Mosmiller Intern Scholarship Applications - for retail, wholesale or allied trade (Apply here)

     

     

     

     


    AFE is dedicated to advancing the entire floriculture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $1.5 million has been funded in scholarships and internships designed to attract and retain future industry leaders.

    American Floral Endowment
    1001 North Fairfax Street, Suite 201
    Alexandria, VA 22314
    Phone: 703-838-5211
    Fax: 703-838-5212
    E-mail: afe@endowment.org
    Web: www.endowment.org
    Copyright American Floral Endowment. All rights reserved. Click here to unsubscribe