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New Study Shows All Generations are Buying More Flowers

A new study reveals that consumers of every generation have grown to appreciate flowers more and more over the past several years, and continue to buy flowers as gifts for other people and themselves.

AFE, in partnership with the Society of American Florists (SAF), conducted the 2016 Generations of Flowers Study, an update to the 2009 SAF study exploring consumer perceptions of flowers and purchasing/gift-giving behavior.

Funding for the project was provided by the Floral Marketing Research Fund (FMRF).

The results show how different groups buy and use flowers...

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AFE's 2016 Fundraising Dinner Set For Hawaii

Say "Aloha" to the fun and sun in Hawaii this year, and support the floriculture industry at AFE's 2016 Annual Fundraising Dinner!

AFE's biggest fundraising event of the year will be held on Thursday, Sept. 22, 2016 at The Ritz-Carlton, Kapalua (Maui), in conjunction with the Society of American Florists' Annual Convention.

Sponsorship opportunities include...


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Meet YPC Member Emma Lookabaugh

 

Emma Lookabaugh is a Ph.D. student at North Carolina State University (NC State) and member of the Young Professionals Council (YPC), an AFE program that gives networking opportunities to young industry members and students.

She is excited about the opportunities the YPC gives students and industry members, and believes this program is a great way to get young people more active in the floriculture industry.

Read more about Emma in our first of many YPC member profiles. 

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Floral Design Programs Receive AFE Grants

AFE provides block grants annually to institutions with a floral design program through James & Helen Phillip Grants.

Each school administers and awards the scholarships funded through these grants.

For the 2016-2017 cycle, $28,700 will be awarded to five universities.

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Preserving Floriculture

Cindy Hanauer

There are many people who pray for a job like ours – being surrounded by beautiful products nestled in the most breathtaking places, sharing ideas with friends in the business, and providing products to our customers who are celebrating their most personal life events.

But intertwined with the responsibility of holding this beautiful treasure in our hands, comes the responsibility of preserving its legacy for others once we leave it behind.

How will our future leaders be inspired to join this great business? For me and many other industry leaders, the answer is...

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Focusing on Effective Botrytis Control

Rose with Botrytis

Botrytis is one of the most serious postharvest problems facing the floral industry, and causes significant losses and reduced profits.

AFE is focused on the need to find successful control measures for Botrytis during production, shipping and handling.

The Endowment is currently funding two projects on Botrytis, and we are optimistic that this research will guide the industry to effective control of Botrytis.

Read AFE Research Coordinator Dr. Terril Nell's update on two AFE projects focusing on Botrytis.



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Teleflora Members - Take Note!

Teleflora is offering a promotion for its members who contribute to the Endowment.

Members who make a new, 3-year AFE pledge of $15/month or more are entered for a chance to win one full registration for the Society of American Florists' Annual Convention, and a 4-night stay at the Ritz Carlton, Maui, September 21-24, 2016!

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Two MS/Ph.D. Scholarships Awarded

Joshua Henry

Kellie Walters

Joshua Henry of North Carolina State University (NC State) and Kellie Walters of Michigan State University were awarded AFE's Altman Family Scholarship and Paul Ecke Jr. Scholarship, respectively.

Henry is the first recipient of the Altman Family Scholarship, which was created in 2015 by Ken and Deena Altman, owners of Altman Plants.

Walters has been selected to receive the Paul Ecke, Jr. Scholarship, which was established in 2010 and honors the late Paul Ecke, Jr.

The Altman and Ecke Scholarships assist in funding the education of floriculture graduate students (MS or Ph.D.), who will become leading floricultural scientists and educators.

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New Research Projects Announced


Thrips

Nearly $300,000 has been approved in floriculture/horticulture research project funding for the AFE 2016-2017 fiscal year.

"These projects will address and help solve critical industry issues, including Botrytis and thrips, and enable the entire floral industry to become more productive and profitable," said Terril Nell, Ph.D., Research Coordinator for AFE.

Projects funded include...


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Spring Internships Awarded

Seven students were selected to receive 2016 Vic and Margaret Ball Internships and Mosmiller Internships!

The students will receive a scholarship after successfully completing their internship.

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Industry Members Dine to Support The Tom Butler Family Fund

More than $2,300 was raised for The Tom Butler Family Fund at a fundraising dinner on March 15 to honor the late industry icon Tom Butler.

The dinner will now become an annual fundraising event, to continue celebrating Tom's lifetime achievements and raise money for his AFE named fund.

Nearly 20 industry members attended the dinner to honor Tom's legacy in the floral industry, including...

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Giving to AFE Through Industry Partners!

AFE wants to thank Syndicate Sales for including the Endowment in its Syndicate Stars® Rewards Program!

A special thanks to our first AFE donor through the rewards program – Kendall's Flowers and Gifts of Chickasha, Okla., who made a $75 contribution using their points! 

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2016
ISSUE TWO
In This Issue
   New Study Shows All Generations are Buying More Flowers
   AFE's 2016 Fundraising Dinner Set For Hawaii
   Meet YPC Member Emma Lookabaugh
   Floral Design Programs Receive AFE Grants
   Preserving Floriculture
   Focusing on Effective Botrytis Control
   Teleflora Members - Take Note!
   Two MS/Ph.D. Scholarships Awarded
   New Research Projects Announced
   Spring Internships Awarded
   Industry Members Dine to Support The Tom Butler Family Fund
   Giving to AFE Through Industry Partners!
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The AFE Bulletin is proudly sponsored by The Todd Bachman Memorial Fund.

Todd Bachman served as Chairman and CEO of Bachman's before his untimely death in 2008. Todd was a past chairman of AFE and was very active in many state and national industry organizations.

Those who knew him will always remember what a great communicator he was and his outstanding leadership and devotion to work and family. His wife and daughters are honored to carry on his legacy.

 

 

 

 

 

As of April 13, 2016, the AFE office moved to a new location!

Our new address is:

1001 N. Fairfax Street, Suite 201
Alexandria, VA 22314

Our phone and fax numbers are the same:

Main: 703-838-5211
Fax: 703-838-5212

 

 

 

 

Check out our video!

 

 

 

 

Important Deadlines:

June 1, 2016:

  • Scientific Research Pre-Proposals for 2017-2018 (Apply here)
  • Gus Poesch Research Pre-Proposals (Apply here)
  • Educational Grant Applications (Apply here)

 

 

 

 

 

 

 

Show your support of the Endowment by downloading "Proud Supporter" logos for print and online purposes. Let the industry know you stand behind AFE's research and educational initiatives by displaying the proud supporter logo on your website!

 

 

 

 

 

 

 

 

 

 

Stay in Touch:

Sign up for AFE's text alerts! Text "AFE" to 91011 to receive mobile alerts.

 

 

 

 

Ways to Contribute:

Text-To-Pledge: Text the word "grow," your name and amount to 91011 to make a pledge to AFE!

 

Text-To-Donate: Give $10 via your mobile phone bill by texting "grow" and your name to 52000.

 

 

 

 

 

 

 

AFE is dedicated to advancing the entire floriculture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $1.5 million has been funded in scholarships and internships designed to attract and retain future industry leaders.

American Floral Endowment
1001 North Fairfax Street, Suite 201
Alexandria, VA 22314
Phone: 703-838-5211
Fax: 703-838-5212
E-mail: afe@endowment.org
Web: www.endowment.org
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