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Honoring the Legacy of Yoshimi "Shimi" Shibata

The floral industry lost a true champion and pioneer when Yoshimi "Shimi" Shibata passed away at the age of 100 in Oct. 2015.

To honor Yoshimi and his wife Grace for their many contributions to the industry, the Shibata family created the Yoshimi and Grace Shibata Family Fund.

Contributions to this named fund can be made online or by sending a check to AFE. 

Read more about his many accomplishments.

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Consumer Research Studies Underway!

AFE and the Floral Marketing Research Fund (FMRF) announced three new consumer research studies being conducted in 2016, funded by the FMRF.

The following projects are currently underway:

  • Investigating Marketing Tactics to Increase Generation Y Consumers' Use of Flowers

  • Generations of Flowers Study

  • Consumer Purchasing Study


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New Trustees, Officers Appointed

David Garcia

Greg Royer

Two new trustees have joined the AFE Board!

David Garcia, President of The Pete Garcia Company in Atlanta, Ga., began his career at the company in 1983 and served as Zone Manager for 17 states in the U.S., as well as international territories.  He will serve on the Floral Marketing Research Fund (FMRF) Committee and the Public Relations and Development Committee.

Greg Royer, President and CEO of Royer's Flowers & Gifts in Lebanon, Pa., grew up in the floral industry. He is the grandson of Hannah Royer, the founder of the family-owned business. He will serve on the Public Relations and Development Committee and the Education Committee.

AFE Chairman Gabriel Becerra also announced three other new appointments:

  • Dwight Larimer of DESIGN MASTER color tool, inc. was appointed as Chairman-Elect.
  • Kristi Huffman of Multi-Packaging Solutions was appointed as Treasurer/Secretary.
  • Laura Shinall of Syndicate Sales, Inc. was appointed as the Public Relations and Development Committee Chair.


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Providing Insect-Free Flowers and Plants for Consumers

AFE recognizes the importance of "clean" flowers and plants to all industry segments and funds research on some of the most troublesome insect problems faced by the industry.

With the results of AFE-funded research, growers are using new control techniques so wholesale and retail florists have flowers and plants free of insects and diseases.

See how the Endowment is laser-focused on helping the future of the industry through its efforts in developing control practices.

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Taking the Leap From Classroom to Industry

In an effort to engage younger industry members, the Endowment created two new programs to encourage industry participation.

The Student Leader Club recognizes student AFE supporters who have made commitments to help foster the Endowment's programs. By contributing to AFE, they help support educational programs and other industry efforts.

Another new group, the Young Professionals Council, also consists of 21- to 35-year-old industry members who participate in AFE activities and promote educational programs.

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Memorial Donations vs. Floral Tributes

Today more than ever, families are choosing to honor their loves ones by requesting donations to charities rather than sending flowers.

Funeral directors need to be reminded of the value and healing benefits of flowers, and need to encourage families to welcome sympathy flowers at their services. 

The FMRF's "Funeral Directors and Flowers" report contains ready-to-implement ideas, checklists and resources florists can immediately share with local funeral directors.


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Emerging Business Leaders Ready for Floral Internships


A new Business Internship Program was officially launched in 2016, and there is a lot of growing interest from enthusiastic business students!

The program was designed to attract young business leaders to the world of flowers and promote the floral industry as a viable career path.

If your organization has internship opportunities, or is interested in beginning an internship program, sign up to be a host!

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MSU Bulldogs Host AFE Trustees

In January, AFE Trustees visited Starkville, Miss. for their annual board and committee meetings and toured the Mississippi State University (MSU) campus.

Trustees visited the Veterans Memorial Rose Garden, trial garden, greenhouse and student-led floral shop called The University Florist.

They heard presentations on research projects and floriculture and horticulture programs, as well, and interacted with students and faculty.

View additional photos online.



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It's Your Livelihood, It's Floriculture's Future!

If You Don't Support Floriculture, Who Will?

A thriving industry is one that is supported by those in it.

Partner with AFE to secure a stronger, more sustainable floral industry for generations to come.

Your support helps:

  • Protect the floral industry by funding research to solve scientific challenges posed by disease, pests and other environmental issues.

  • Educate the next generation of floral industry leaders through scholarships, internships and grants.

Make a tax-deductible contribution today!

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2016
ISSUE ONE
In This Issue
   Honoring the Legacy of Yoshimi "Shimi" Shibata
   Consumer Research Studies Underway!
   New Trustees, Officers Appointed
   Providing Insect-Free Flowers and Plants for Consumers
   Taking the Leap From Classroom to Industry
   Memorial Donations vs. Floral Tributes
   Emerging Business Leaders Ready for Floral Internships
   MSU Bulldogs Host AFE Trustees
   It's Your Livelihood, It's Floriculture's Future!
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The AFE Bulletin is proudly sponsored by The Todd Bachman Memorial Fund.

Todd Bachman served as Chairman and CEO of Bachman's before his untimely death in 2008. Todd was a past chairman of AFE and was very active in many state and national industry organizations.

Those who knew him will always remember what a great communicator he was and his outstanding leadership and devotion to work and family. His wife and daughters are honored to carry on his legacy.

 

 

Check out our video!

 

 

Important  Deadlines:

May 1, 2016:

June 1, 2016:

  • Scientific Research Pre-Proposals for 2017-2018 (Apply here)
  • Gus Poesch Research Pre-Proposals (Apply here)
  • Educational Grant applications (Apply here)

 


 


 

 

 

 

 

 

Show your support of the Endowment by downloading "Proud Supporter" logos for print and online purposes. Let the industry know you stand behind AFE's research and educational initiatives by displaying the proud supporter logo on your website!

 

 

 

 

 

 

 


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AFE is dedicated to advancing the entire floriculture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $1.5 million has been funded in scholarships and internships designed to attract and retain future industry leaders.

American Floral Endowment
1601 Duke Street
Alexandria, VA 22314
Phone: 703-838-5211
Fax: 703-838-5212
E-mail: afe@endowment.org
Web: www.endowment.org
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