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AFE Trustees Get a Taste of the Rockies


AFE
Trustees met in Aurora, Colo. in late July for their annual board and committee meetings to plan the Endowment’s programs and goals for the year.

The AFE Board visited several industry supporters including Welby Gardens and Tagawa Greenhouses, and saw first hand the new facilities being built at Colorado State University.

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Get 'Back to Basics' with Best Practices for Sympathy Sales

There are many unique and innovative methods to increase sympathy sales for your floral business.

But without nailing the basics, more elaborate marketing efforts may be all for naught.

The FREE downloadable report - “Funeral Directors and Flowers – Insights into Floral Tributes in the Funeral Industry” provides basic sympathy business principles, checklists, and suggestions from funeral directors on ways to improve sympathy sales.

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Internships Making a Difference

Joshua Henry, a soon-to-be graduate student at North Carolina State University, recently completed a six-month Vic & Margaret Ball Internship at Smith Gardens, a wholesale greenhouse in Aurora, Ore.

“I am truly thankful to have been given the opportunity to work for this great company. This internship has given me so much experience that you simply cannot learn in the classroom,” Henry said.  

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Join the Floral Fun at AFE's 2015 Annual Fundraising Dinner

AFE is gearing up for its Annual Fundraising Dinner on Thursday, September 10, 2015 at the Ritz-Carlton Amelia Island (Fla.) in conjunction with the Society of American Florists' Annual Convention.

Join us as we announce new named funds, recognize donors reaching new giving levels, announce new research and provide updates on AFE’s latest industry efforts through our research, grant and scholarship projects.

Fundraising dinner information.

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Study Shows Benefits of Longevity Guarantees for Flowers

 

Longevity guarantees in the floriculture industry can reassure consumers who are unfamiliar with cut flowers and persuade people to try new types of floral products.

In a special AFE public benefits research report, consumer preferences for longevity guarantees on flowers were examined.

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Young Professionals Council Launched

A Young Professionals Council (YPC) has been established, which consists of 21- to 35-year-old students and professionals who will provide guidance to AFE on programs and help reach other young professionals interested in becoming leaders in the floral industry.

For more information, or to join the YPC, visit Endowment.org/YPC.

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AFE Recognized as a Top Twitter Account in the Green Industry


AFE was recently listed on Greenhouse Management magazine’s 2015 list of the 25 best green industry Twitter accounts to follow.

Facebook

Twitter

Pinterest

YouTube

Google+

LinkedIn



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Donors Make the Industry's Success Possible!


AFE thanks all organizations and individuals who have contributed or made a pledge since July 1, 2014.
Click "read more" to see the complete list of donors!

Contributions in any amount are welcome at any time and in any legitimate form, including cash, insurance policies, marketable real and personal property, stocks, bonds and planned giving methods.


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Memorial Tribute Established for Peggy and Michael Leider

Ken Tagawa, a previous AFE Trustee, has established a new memorial tribute in memory of lifelong floral industry members Margaret Lynch “Peggy” Leider and her son Michael J. Leider Jr.

Past AFE Chairman Jim Leider suffered the losses of his wife and son this year, first with the death of Peggy who passed away on March 23, and two months later with the death of his and Peggy’s oldest son Michael, who died on May 24. 


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Become a Dinner Sponsor!

The success of the dinner each year would not be possible without the sponsors who contribute their names and financial support to the event.

There are several sponsorship opportunities available, and sponsors receive complimentary dinner tickets and preferred seating.

To become a dinner sponsor, visit Endowment.org.


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Floral Marketing Research Fund's New Website Launched


AFE launched an updated and more efficient website for the Floral Marketing Research Fund (FMRF) at FMRF.org.

The newly designed website is now mobile-friendly and features improved navigation.

Register online to access and download the FREE reports at FMRF.org.  

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If You Don't Support Floriculture, Who Will?



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2015
ISSUE THREE
In This Issue
   AFE Trustees Get a Taste of the Rockies
   Get 'Back to Basics' with Best Practices for Sympathy Sales
   Internships Making a Difference
   Join the Floral Fun at AFE's 2015 Annual Fundraising Dinner
   Study Shows Benefits of Longevity Guarantees for Flowers
   Young Professionals Council Launched
   AFE Recognized as a Top Twitter Account in the Green Industry
   Donors Make the Industry's Success Possible!
   Memorial Tribute Established for Peggy and Michael Leider
   Become a Dinner Sponsor!
   Floral Marketing Research Fund's New Website Launched
   If You Don't Support Floriculture, Who Will?
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The AFE Bulletin is proudly sponsored by The Todd Bachman Memorial Fund.

Todd Bachman served as Chairman and CEO of Bachman’s before his untimely death in 2008. Todd was a past chairman of AFE and was very active in many state and national industry organizations.

Those who knew him will always remember what a great communicator he was and his outstanding leadership and devotion to work and family. His wife and daughters are honored to carry on his legacy.

 

Check out our video!

Important  Deadlines:

Oct. 1:
  • Vic & Margaret Ball Intern Scholarship Applications (for commercial production)
  • Mosmiller Intern Scholarship Applications (for retail, wholesale or allied trades)

 

 

 

Show your support of the Endowment by downloading "Proud Supporter" logos for print and online purposes. Let the industry know you stand behind AFE's research and educational initiatives by displaying the proud supporter logo on your website!

 

 

 

 

Stay in Touch:

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AFE is dedicated to advancing the entire floriculture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $850,000 has been funded in scholarships and internships designed to attract and retain future industry leaders.

 

American Floral Endowment
1601 Duke Street
Alexandria, VA 22314
Phone: 703-838-5211
Fax: 703-838-5212
E-mail: afe@endowment.org
Web: www.endowment.org
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