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NEW - Funeral Directors and Flowers Study Available

FREE REPORT!

The Floral Marketing Research Fund (FMRF), in collaboration with AFE, released findings from a recent study of funeral directors. The downloadable free report includes thoughts and preferences on sympathy flowers, charity donations versus flowers, consumers’ reactions toward sympathy flowers, the relationship between floral retailers and funeral directors and more.

The Funeral Directors and Flowers report analyzes results from a survey of nearly 200 members of the National Funeral Directors Association (NFDA). The report contains ready-to-implement ideas, checklists and detailed suggestions from funeral directors and is the first of its kind in more than 20 years. To download the report in its entirety, log in or create a new account at FloralMarketingResearchFund.org.



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AFE Appoints Two New Board Members

AFE is pleased to announce Cynthia "Cindy" Hanauer and William "Billy" Hardin Jr. as new members of its board of trustees. Both will serve a three-year term with the option for a second term.

Hanauer is founder and CEO of Grand Central Floral, LLC in Jacksonville, Florida. She has worked in the floral industry for 45 years and held senior positions at the Kroger Company, Winn-Dixie Stores and 1-800-Flowers.

Hardin is president of Hardin Global, LLC located in Siler City, North Carolina. Prior to that, he was president of Hardin's Wholesale Florist in Liberty, North Carolina from 1992-2010. He has been involved in the floral industry for 35 years and previously served as president of the Wholesale Florist & Floral Supplier Association (WF&FSA) and on the board of directors for SAF from 2000-2007. He specializes in the operation of greenhouses and wholesale florists.

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Memorial Tribute Established in Memory of Ken Benjamin

The American Floral Endowment (AFE) announced a new memorial tribute in memory of Kenneth "Ken" Benjamin, a lifelong member of the floral industry who passed away on Dec. 14 at the age of 91. The $1,000 fund was established by the Kennicott and Van Namen families.

"Ken had an ardent passion for the flower industry and a deep-seated love for the people in it," said Red Kennicott. "His strong inimitable presence will always be remembered by those who knew him."

Contributions to the Ken Benjamin Memorial Tribute can be made online at Endowment.org/donate. Simply designate the fund in the "description" box on the second page of the form. All donations to AFE are tax-deductible. 

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AFE Visits Metrolina Greenhouses

AFE Research Coordinator Dr. Terril Nell and University of Georgia Floriculture Professor Paul Thomas traveled to Metrolina Greenhouses in Huntersville, N.C. to meet with Metrolina owner Abe Van Wingerden and visit with Vic and Margaret Ball scholarship recipient William English in late November.

They were treated to a tour of the greenhouse premises with English and other members of the staff, and discussed the educational and research role that AFE plays in the industry.


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Tolerance Levels of Coleus Plant Varieties to Downy Mildew

This research—conducted by Margery Daughtry, Blair Harlan, Sheila Linderman and Mary Hausbeck of Cornell University and Michigan State University—analyzes the tolerance of coleus cultivars to downy mildew.

Growers in the industry should consider these differences when choosing which cultivar to grow. Selecting a highly susceptible cultivar could result in costly management tactics, including disease scouting, environmental monitoring and fungicide applications necessary to produce a quality crop.

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Midwest Group Contribution Honors Tom Butler

The Midwest Group, a floral industry trade association consisting of 15 leading florists nationwide, generously donated $1,500 to the Tom Butler Family Fund. The fund was established in 2014 by Tom and Becky Butler to provide general undesignated funds to AFE, prior to Tom's passing in August.

"Tom engendered a perception of familiarity and love even among casual acquaintances, and the sheer number of people who felt or imagined that bond is a staggering testament to the friendly and thoughtful man we lost," said Tim Galea, president of Norton's Flowers & Gifts and a member of the Midwest Group. "Tom was a once-in-a-generation leader who transcended the disharmony of business and earned everyone's friendship and respect with his genuine and consistent personality."


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Murder, Sex, Greed Awareness Video Receives Fourth Award

AFE took home its fourth award for the animated awareness video "Murder, Sex and Greed." MarCom Awards selected the video from more than 6,500 entries as the best nonprofit film.

"We're thrilled to receive MarCom's Platinum Award—the organization's top honor," said AFE Executive Director Debi Aker. "This video has been instrumental in helping raise awareness of AFE's commitment to solving problems in the floral industry and to win four prestigious awards shows its impact."

The short one-minute video was developed to educate the floriculture industry about AFE's positive impact on critical industry problems. It can easily be viewed and shared online.

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Remembering Fran Johnson and Her Contributions to the Industry

Fran Johnson, a longtime supporter of the floral industry, passed away on Dec. 18, 2014, at the age of 85. Johnson established the Fran Johnson Endowed Scholarship Fund at AFE in February 1991 to provide scholarships to nontraditional students returning to school after an absence of three or more years to study horticulture. The fund was merged with the Barbara Carlson Scholarship Fund in November 2007.

Johnson graduated from Michigan State University in 1951 with a degree in journalism. She worked for the John Henry Company for 40 years and served as the director of advertising and in various creative marketing programs.

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AFE Board Meets in the Sunshine State

AFE's board of trustees met Jan. 19-20 in Orlando, Fla. to discuss current projects and set new goals for the coming year.

The trustees started the trip with a visit to the University of Florida/IFAS/Mid-Florida Research & Education Center (MREC) where they listened to presentations given by various students and researchers in the field. Topics included floriculture production research and training, poinsettia variety evaluation and heat delay research and an advisory system for control of Botrytis on strawberries. That evening, local industry members joined the trustees for a hosted dinner.

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2015
ISSUE ONE
In This Issue
   NEW - Funeral Directors and Flowers Study Available
   AFE Appoints Two New Board Members
   Memorial Tribute Established in Memory of Ken Benjamin
   AFE Visits Metrolina Greenhouses
   Tolerance Levels of Coleus Plant Varieties to Downy Mildew
   Midwest Group Contribution Honors Tom Butler
   Murder, Sex, Greed Awareness Video Receives Fourth Award
   Remembering Fran Johnson and Her Contributions to the Industry
   AFE Board Meets in the Sunshine State
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The AFE Bulletin is proudly sponsored by The Todd Bachman Memorial Fund.

Todd Bachman served as Chairman and CEO of Bachman’s before his untimely death in 2008. Todd was a past chairman of AFE and was very active in many state and national industry organizations.

Those who knew him will always remember what a great communicator he was and his outstanding leadership and devotion to work and family. His wife and daughters are honored to carry on his legacy.

 

Important Application Deadlines:

March 1:

  • Vic & Margaret Ball Intern Scholarship Applications (for commercial production)
  • Mosmiller Intern Scholarship Applications (for retail, wholesale or allied trades)
  • James & Helen Phillip Scholarship Grant Applications

May 1:

  • AFE Scholarship Applications
June 1:
  • Scientific Research Pre-Proposals for 2015-2016
  • Educational Grant Applications
  • Gus Poesch Pre-Proposals
  • AFE Continued Funding and Progress Reports
Oct. 1:
  • Vic & Margaret Ball Intern Scholarship Applications (for commercial production)
  • Mosmiller Intern Scholarship Applications (for retail, wholesale or allied trades)

 

 

 

Show your support of the Endowment by downloading "Proud Supporter" logos for print and online purposes. Let the industry know you stand behind AFE's research and educational initiatives by displaying the proud supporter logo on your website!

AFE is dedicated to advancing the industry through funding floriculture research, educational grants and scholarships. More than $15 million has been funded toward research projects benefiting the entire industry, and more than $500,000 has been funded in scholarships designed to attract and retain future industry leaders.

 

American Floral Endowment
1601 Duke Street
Alexandria, VA 22314
Phone: 703-838-5211
Fax: 703-838-5212
E-mail: afe@endowment.org
Web: www.endowment.org
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