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Remembering Industry Icon and AFE Champion Tom Butler

Tom Butler was a renowned floral industry icon and longtime advocate for the Endowment, serving as chairman, trustee and emeritus trustee.

Tom was recognized at the Annual Fundraising Dinner on Aug. 14 for establishing the unrestricted Tom Butler Family Fund in July before he passed away the night of the dinner.


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Welcoming New Chairman Gabriel Becerra

AFE announced the appointment of Gabriel Becerra, president of Golden Flowers, as new chairman at the annual fundraising dinner. Other appointments included Charles Kremp as treasurer/secretary-elect and Bill Fernandez as the newest trustee.


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More Than 250 Industry Members Support 2014 Fundraising Dinner

The Annual Fundraising Dinner, held on Aug. 14 in Marco Island, Fla., was packed with industry updates, the announcement of five new named funds, donor recognitions, the passing of the gavel and more!

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New Retail Study with Funeral Directors Association

The Floral Marketing Research Fund is conducting a study with the National Funeral Directors Association to provide insight about how to improve the working relationship between florists and funeral directors and promote the many benefits of flowers and plants. Results will be released as available.

 

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New Research Coordinator Appointed

AFE has appointed Terril A. Nell, Ph.D., as its new research coordinator. A highly respected care and handling expert and past SAF president, Nell is professor emeritus in floriculture at the University of Florida.

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Cost-Effective Solutions for Ethylene Problems

Too much ethylene can cause product loss via accelerated flower wilting and other problems, but results from two new research reports by AFE funded researchers can help with ethylene concerns.



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Flower Power Update: Promising Initital Results

AFE, through the Floral Marketing Research Fund, is funding a Flower Power project to improve flower use by college students, and the initial results are successful!

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$39,100 Awarded In Scholarships!

Eighteen students have been awarded close to $40,000 in AFE scholarships! Scholarship descriptions and bios for each student are available online.

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2014
ISSUE THREE
In This Issue
   Remembering Industry Icon and AFE Champion Tom Butler
   Welcoming New Chairman Gabriel Becerra
   More Than 250 Industry Members Support 2014 Fundraising Dinner
   New Retail Study with Funeral Directors Association
   New Research Coordinator Appointed
   Cost-Effective Solutions for Ethylene Problems
   Flower Power Update: Promising Initital Results
   $39,100 Awarded In Scholarships!
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The AFE Bulletin is proudly sponsored by The Todd Bachman Memorial Fund.

Todd Bachman served as Chairman and CEO of Bachman’s before his untimely death in 2008. Todd was a past chairman of AFE and was very active in many state and national industry organizations.

Those who knew him will always remember what a great communicator he was and his outstanding leadership and devotion to work and family. His wife and daughters are honored to carry on his legacy.



NEW AFE Website Puts Industry
Resources At Your Fingertips!

The new, mobile-friendly Endowment website will serve as the hub of all activities. The streamlined site features all the ways AFE benefits you, from free research reports to applications for funding to fun videos.


In the last issue, we inadvertently left out two donors. Special thanks to Allied Hort Sales, Inc. and BEL-R Greenhouse, Inc. for their generous contributions to AFE! Become a Friend of the Endowment today!


Show your support of the Endowment by downloading "Proud Supporter" logos for print and online purposes. Let the industry know you stand behind AFE's research and educational initiatives by displaying the proud supporter logo on your website!


AFE is dedicated to advancing the industry through funding floriculture research, educational grants and scholarships. More than $15 million has been funded toward research projects benefiting the entire industry, and more than $500,000 has been funded in scholarships designed to attract and retain future industry leaders.

 

American Floral Endowment
1601 Duke Street
Alexandria, VA 22314
Phone: 703-838-5211
Fax: 703-838-5212
E-mail: afe@endowment.org
Web: www.endowment.org
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