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Raising Awareness With a Sinister, Yet Successful, Story!

Click now to watch the Murder, Sex, Greed video!

AFE has launched a fresh and eye-opening approach to raising awareness through a shocking new video titled "Murder, Sex, Greed." Watch the custom animated short video and see how murder, sex and greed describe solutions AFE-funded research has unearthed, from controlling and eliminating pests and diseases to solving breeding and genetic issues.


Fundraising Dinner Nets $30,000

Many exciting announcements were on tap for the Endowment's 2013 annual fundraising dinner: unveiling the awareness initiative, announcing five new undesignated named funds, thanking generous donors reaching new giving levels and highlighting three new scholarships and the Floriculture InfoSearch Library.


New Study Provides Insight on Purchasing Barriers for Non-Flower Buyers

The Floral Marketing Research Fund (FMRF) has released results from a study that provides new data about the barriers to and motivations for purchasing flowers. One interesting finding was that eight in 10 adults surveyed do not plan on buying flowers in the next 12 months. Could price incentives, coupons, discounts, lower shipping offers or guarantees for vase life and delivery times change this?


Floral Plant Giveaway Aims to Boost Horticulture Enrollment

AFE and Altman Plants supplied plants to North Carolina State University for a Floral Plant Give-Away Project in fall 2012 in an effort to recruit new horticulture students. The project also demonstrates the important psychological and physical benefits attached to plants.


AFE Memorial Tribute Established for Ed and Dorothy Niklas

A memorial tribute has been established within AFE honoring Ed and Dorothy Niklas. Ed, former president of Clackamas Greenhouses, Inc. in Oregon, died Sept. 16 at age 93, and Dorothy passed away Nov. 20, 2008. Donations to the tribute can be made online by specifying the donation is for the Ed and Dorothy Niklas Memorial Tribute in the "description" box.


Beat the Year-End Clock

With the end of the year fast approaching, now is the time to decide what type of charitable contributions are best for you and which organizations will be fortunate enough to benefit from your support. Whether you choose to donate via cash, securities, IRA gifts or charitable remainder trusts, there are many options available for making a donation to AFE.


Meet AFE's New Leaders

AFE has elected Golden Flowers' President Gabriel Becerra to Chairman-Elect after his seven years of service as a Trustee and Tagawa Greenhouse Enterprises CEO Randy Tagawa to a three-year term on the Board of Trustees.


Congratulations 2013 Scholarship Recipients!

AFE awarded 17 highly-qualified students with competitive scholarships totaling more than $30,000. AFE awards scholarships annually and had a record number of applicants this year.


In This Issue
   Raising Awareness With a Sinister, Yet Successful, Story!
   Fundraising Dinner Nets $30,000
   New Study Provides Insight on Purchasing Barriers for Non-Flower Buyers
   Floral Plant Giveaway Aims to Boost Horticulture Enrollment
   AFE Memorial Tribute Established for Ed and Dorothy Niklas
   Beat the Year-End Clock
   Meet AFE's New Leaders
   Congratulations 2013 Scholarship Recipients!
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Special thanks to the 2013 Endowment Dinner Sponsors!

Reception - $4,500

  • Teleflora

Entertainment - $2,000

  • FTD, Inc.

Floral Donations

  • Equiflor/Rio Roses

Hosts - $2,500

  • Asocolflores

  • Delaware Valley Floral Group

  • Equiflor/Rio Roses

  • FTD, Inc.

  • Garcia Group

  • Hortica Insurance & Employee Benefits

  • The John Henry Company

  • Mellano & Co.

  • Oscar G. Carlstedt Co.

  • Pete Garcia Co.

  • ProFlowers

  • Smithers-Oasis N.A.

  • Syndicate Sales, Inc.

  • Teleflora

Sponsors - $1,500

  • Ball Horticultural Co.

  • BloomNet

  • Chrysal Americas

  • Continental Flowers

  • Golden Flowers

  • Kennicott Brothers

  • Passion Growers

  • The Pennock Co.

  • The Queen's Flowers

  • Rocket Farms

Printing- $1,250

  • Candle Artisans

  • Fresca Farms LC

  • The Original L.A. Flower Market

  • San Francisco Flower Mart

Wine - $1,000

  • Kremp Florist

  • Newport Wholesale Floral, Inc. / Amling Brothers

  • The Roy Houff Co. LLC

  • Tagawa Greenhouses

Other Supporters - $500+

  • Baisch & Skinner

  • Beneva Solutions

  • Berwick Offray LLC

  • DESIGN MASTER color tool, inc.

  • Flower Shop Network, Inc.

  • Leider Horticultural Co.

  • OFA

  • Phillip's Flowers

  • Phoenix Flower Shops

  • The USA Bouquet Co.

Apply now through Feb. 1, 2014 for the Paul Ecke Jr. M.S./Ph.D. Scholarship Program, offering $10,000 to the next great floriculture researcher or educator.

AFE is dedicated to advancing the industry through funding floriculture research, educational grants and scholarships. More than $15 million has been funded toward research projects benefiting the entire industry, and more than $500,000 has been funded in scholarships designed to attract and retain future industry leaders.


American Floral Endowment
1601 Duke Street
Alexandria, VA 22314
Phone: 703-838-5211
Fax: 703-838-5212
E-mail: afe@endowment.org
Web: www.endowment.org
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