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Research Examines Longevity Guarantees on Floral Gifts

Holiday gift gadget won’t turn on? New coat already has a broken zipper? Thanks to guarantees on many types of products, consumers can take comfort in the fact that defective or sub-par items can be returned or refunded. A new AFE research study takes an in-depth look at consumer perceptions of longevity guarantees on floral gifts.


Intern Scholarship Program Celebrates Two Decades

The Vic and Margaret Ball Intern Scholarship Program celebrates its 20th anniversary this year. This internship fills a crucial need, as the floriculture industry seeks to build its capacity and increase workforce development. Since its creation in 1992, the Vic and Margaret Ball Program has facilitated paid internships and provided scholarship funds to more than 225 students entering the floriculture/horticulture industry.


AFE Promotes Debi Aker to Executive Director

The Board of Trustees for the American Floral Endowment (AFE) are pleased to announce the promotion of Debi Aker to Executive Director. A long time Society of American Florists (SAF) staff member, Debi was named Manager of AFE in 2008 and has been in the industry for more than 13 years.


Fostering The Future Of The Industry

AFE’s two internship programs: the Vic & Margaret Ball Intern Scholarship program for commercial production, and the Mosmiller Intern Scholarship program for retail, wholesale, and allied trade operations, provide hands-on experience and scholarships to students who successfully complete an internship.


How to Face Facebook!

Are you trying to integrate social media into your organizations communication plan? Or perhaps you are already using social media tools but are unsure of how to make them more effective for your business. A new Social Media Guide for Floral Retailers and Wholesalers from the Floral Marketing Research Fund (FMRF) will show you how to effectively use social media.


What Legacy Will You Leave?

There are many ways to make a contribution to AFE.

Many of AFE’s supporters have contributed deferred (also known as legacy or estate) gifts and have joined AFE's Heritage Circle.

Join the ranks of the AFE Heritage Circle!


In This Issue
   Research Examines Longevity Guarantees on Floral Gifts
   Intern Scholarship Program Celebrates Two Decades
   AFE Promotes Debi Aker to Executive Director
   Fostering The Future Of The Industry
   How to Face Facebook!
   What Legacy Will You Leave?
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Upcoming Application Deadlines

March 1

  • Intern Scholarship Applications Due for Vic & Margaret Ball and Mosmiller Scholarships

May 1

  • AFE Scholarship Applications Due (More than 18 scholarships available)

June 1

  • AFE Scientific Pre-Proposals Due

  • Gus Poesch Pre-Proposals Due

  • AFE Public Benefits Research Pre-Proposals Due

  • Educational Grant Applications Due


Applications and Pre-Proposal Forms are available on the AFE website



AFE Congratulates Students on Receiving Internships

AFE would like to congratulate the following students who were selected to participate in AFE Intern Scholarship Programs for the October 1, 2011 deadline.

Vic & Margaret Ball Scholar Interns

  • Mark Keeley, University of Florida, 6 month internship

  • Kristina Leader, University of Wisconsin-River Falls, 6 month internship

  • Ramanda Maves, University of Wisconsin River Falls, 6 month internship

  • Charles McKenzie, University of Georgia, 6 month internship

Mosmiller Scholar Interns

  • Ashley Dearmitt, SUNY Cobleskill, 3 month internship

  • Allison Rizzetta, Virginia Tech, 3 month internship

  • Lauren Sebesta, Texas A&M University, 3 month internship


Don’t miss out on timely AFE News and Announcements!

Submit your e-mail address to email@afeendowment.org.

American Floral Endowment
1601 Duke Street
Alexandria, VA 22314
Phone: 703-838-5211
Fax: 703-838-5212
E-mail: afe@endowment.org
Web: www.endowment.org
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