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AFE Bulletin
Introducing...the New AFE Bulletin!

Welcome to the first edition of AFE Bulletin, the American Floral Endowment's new quarterly online newsletter.  It's purpose is to keep you up-to-date about AFE-funded research and education -- and the vital role they play in the health and future of the floriculture industry.

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Microbial Inoculants: Fighting Mission Impossible

Your mission, if you choose to accept it, is to incorporate sustainable practices into your growing operation. While not life-threatening, many still believe this mission to be impossible. Research funded by the American Floral Endowment (AFE) is here to prove otherwise.

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Scholarship Report: An Unconventional Path

Have you ever wondered what happens to all the money that AFE disperses in grants and scholarships each year? Has it done any good, or changed any lives?

Well, Kim Hoffer, Director of Marketing for Baisch & Skinner Wholesale in St. Louis, Missouri, is one such beneficiary with a rather unique career path.

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AFE's Heritage Circle

Sustaining research over time is essential to the health of the green industry. This is one of the reasons why the American Floral Endowment (AFE) plays such an important role in our industry. Gifts to AFE are strategically invested, and the proceeds of the investments are used to fund research the industry has expressed a need for.

To encourage endowment gifts, AFE has established the Heritage Circle. Industry leaders can become members of the elite Heritage Circle simply by notifying us that they have provided for AFE by making a deferred gift. While there are methods of deferred giving, the most common form is with a bequest made through one's will.

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Upcoming Events!

AFE will be exhibiting at the OFA Short Course, July 12-15, and will be co-hosting a session titled "AFE/OFA Roundtable on the Needs for Floriculture Students" on Monday, July 14th.  Those attending the show, please plan on stopping in!  

View additional deadlines and events by clicking on "Read More". 

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AFE Selects New Management Team

Trustees of the American Floral Endowment (AFE) have selected the Society of American Florists (SAF) as the Endowment's new management team. "This is a win-win for AFE and the horticulture industry," says AFE Chairman Mike Mellano Sr., AAF, of Mellano and Company in San Luis Rey, Calif. "AFE will be able to take advantage of SAF's resources while remaining a wholly separate entity."

"We're very pleased with the decision," says Bob McClellan, retiring president of Hortica Insurance in Edwardsville, Ill.

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Spring/Summer 2008
In This Issue
   Introducing...the New AFE Bulletin!
   Microbial Inoculants: Fighting Mission Impossible
   Scholarship Report: An Unconventional Path
   AFE's Heritage Circle
   Upcoming Events!
   AFE Selects New Management Team
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BY THE NUMBERS

 

6 - Educational Grants Awarded in 2007


67,000 - Dollars of internships funded in 2007

229,000 - Dollars of research funded in 2008

 


 

PROJECTS CURRENTLY BEING FUNDED BY AFE


 

 

 

 

 

 

Questions or
Comments?
E-mail:  Feedback@afeendowment.org.

 

 Visit www.endowment.org for more information
about the American Floral Endowment
and how you can help! 

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American Floral Endowment
1601 Duke Street
Alexandria, VA 22314
Phone: 703-838-5211
Fax: 703-838-5212
E-mail: afe@endowment.org
Web: www.endowment.org
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