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PRESS RELEASE: AFE Surpasses Initial Fundraising Goal in Under 30 Days

PRESS RELEASE: AFE Surpasses Initial Fundraising Goal in Under 30 Days

60 Days to Raise $100,000 – Support another 60 years of floral industry programs, research, and resources!


Alexandria, Virginia, July 14th, 2021 –

Today marks the halfway point of AFE’s 60 Day Fundraising Campaign! Thanks to the quick work of AFE’s ambassadors and the generosity of our floral industry community, AFE has surpassed its initial goal of $60,000 within the first 30 days. With the support of AFE’s volunteer fundraising team consisting of its Board of Trustees, staff, and longtime supporters, AFE is setting a new goal of $100,000 with the remaining 30 days! This new goal will break records for AFE’s annual fundraising event – during our 60th Anniversary Year! Sponsors of this campaign will impact the industry by funding research, scholarships, internships, and grants allowing AFE to expand its programs.

For the second year in a row, the American Floral Endowment (AFE)’s annual fundraising event is being held virtually in order to assure the safety and health of the floral community. In honor of AFE’s 60th Anniversary celebration this year, the Board of Trustees, staff, and ambassadors came together and committed to 60 days of fundraising from Monday, June 14th to Friday, August 13th.

This hugely impactful fundraising campaign is being led by 24 of AFE’s most devoted ambassadors, all with individual goals of $6,000 or more. This peer-to-peer effort is expanding AFE’s network and raising awareness for its programs and resources.

AFE’s Treasurer & Secretary, Ken Young, notes, “As a Trustee and industry member, I have directly seen the value of AFE’s programs and research. I believe the entire volunteer fundraising team understands how imperative it is to continue to fund these initiatives because through supporting AFE, we are directly supporting the future of our industry. And, by extending into our personal networks, we are furthering the reach of AFE’s impact.”

The ultimate objective of this campaign is to continue to help the floral industry flourish and grow through AFE’s many important programs. For the past 60 years, AFE has provided vital research, scholarships, internships, and grant funding totaling over $18 million, giving back to the industry that we serve. It is only with community support that we will be able to expand funding to help the industry face new challenges and find new advances.

In 2021, AFE committed to funding over $800,000 towards: 

Contributions support this commitment and ensure that all of AFE’s programs can continue to meet growing demands.

Sponsorship benefits include commemorative t-shirts, water bottles, advertising opportunities, featured job postings on AFE’s Career Center, and recognition on AFE’s social media and newsletters.

It’s not too late to join in this industry-wide effort! Please consider the sponsorship levels and join us in supporting sustainable growth for the floral industry for years to come! The deadline for sponsorship commitments is August 13th! Once on AFE’s 60 Days page, click any fundraiser’s name to give towards their individual fundraising goal. Every one of the individual pages contributes towards our joint $100,000 goal.


Become a Sponsor


AFE is incredibly grateful for the support of all of our committed sponsors. Thank you for providing for the future of the floral industry and celebrating our 60th with us!



Thank You to Our Sponsors!

Diamond Sponsors



Charles & April Walton



Smithers-Oasis Logo


Garcia Group Logo

Teleflora Logo



Platinum Sponsors

DWF Logo



Metrolina Logo


Syndicate Sales Logo

Hortica Logo


Gold Sponsors

Billy Heroman's Logo


Mellano & Company Logo


Mayesh Logo



Smith Gardens Logo


McNamara Florist



Silver Sponsors

BioWorks Logo

Lafayette Florist Logo


Bronze Sponsors

Candle Artisans, Inc.
Flowers By George Inc.
GravityFree Studios
Ramsey Kraft


Copper Sponsors

Debi Chedester
Coastal Wholesale Florist, Inc.
Sten & Maryann Crissey
Jim Daly
Equiflor/Rio Roses
Florabundance, Inc.
Jim Faust
Hall’s Flower Shop and Garden Center
Meister Media Worldwide
Norton’s Flowers & Gifts
Plaza Flowers
Rokay Floral
Scott’s House of Flowers
Stadium Flowers
Alan Tanouye



If you have any questions, do not hesitate to reach out to AFE’s Manager of Communications & Outreach, Karin Krause, at kkrause@afeendowment.org.


$60,000 in 60 days |  Make a Donation  |  60th Anniversary