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Funding the Future of Floriculture

Funding the Future of Floriculture

2022 Fundraising Campaign

Held Virtually Between Monday, May 16th – Thursday, June 30th

In an effort to continue to increase annual support for important research, education, and other floriculture programs, AFE once again conducted a virtual fundraising campaign. Our new format of virtual campaigns has allowed us to expand our fundraising capacity beyond industry event attendees and further raise awareness for our impactful industry programs.

The Endowment celebrates and thanks the many industry supporters, sponsors, and friends who contributed to this year’s annual fundraiser, Funding the Future of Floriculture. Over $146,000 was raised in support of the floral industry through the Endowment. Read more on the 2022 Campaign Results and please take a look at our complete list of sponsors below.

Thank You to Our Sponsors!

Diamond Sponsors

Garcia Group Logo


Mayesh Logo


Syndicate Sales Logo


Platinum Sponsors


Armellini Logo

DWF Logo


Smithers-Oasis Floralife


Tagawa Logo


Gold Sponsors




Los Angeles Flower MarketNorthern Trust



Silver Sponsors

Billy Heroman's Logo


Flower Shop Network Logo


BioWorks Logo



Holland America Flowers


McNamara Florist




Bronze Sponsors

Burton + Burton
Cactus Flower Florists
Candle Artisans, Inc.
Conner Park Florist
Dr. John Dole
Flowers By George, Inc.
San Francisco Flower Market
Laura & Larry Shinall
Stadium Flowers
Sunlet Nursery, Inc.


Copper Sponsors

Arcadia Flowers & Gifts
Arizona Family Florist

Dr. Jim Faust
Francis Biddle International
Grand Central Floral
GravityFree Studios
Dwight & Dawn Larimer
Mayfield Florist
Terril & Cathy Nell
North Creek Nurseries
Norton’s Flowers & Gifts
Patterson’s Flowers, Inc.
Penny’s By Plaza Flowers
Phillip’s Flowers & Interior Plants
PJs Flowers & Events
Pyramid Flowers, Inc.
Reliant Ribbon
Southern California Flower Market
Vanessa’s Flowers
Viviano Flower Shop
Walter Knoll Florist
Zeidler Floral Company, Inc.

2022 Campaign in the News:
Press Release: AFE’s 2022 Fundraising Campaign
Become a Press Partner! Shareable Campaign Ads
Florists’ Review Coverage
Greenhouse Grower Coverage
Perishable News Coverage

Look ahead with us, as AFE shares innovative research on new advances, scholarships and internships for the next generation of leaders, grants to enable the continued education of all industry members, and more.

Our new logo, established and approved as a part of our new Strategic Plan for 2022-2025, touts the overall goal/tagline of Funding the Future of Floriculture, which we have chosen as our theme for this year’s campaign as we envision and provide for a future full of flowers.

Your donation to AFE helps increase funding to support:

Important Note: Those interested in a Diamond Sponsorship will note that the Diamond level includes an event sponsorship exclusive to that tier. At the SAF Annual Convention, we will be hosting “Funding the Future of Floriculture & AFE Reception. This networking event will be held on Tuesday, September 6, from 4:00 – 6:00 p.m., just prior to the SAF Welcoming Reception. Our event will include special recognition of our incredible sponsors and supporters over the last few years, an update on AFE’s new programs and resources, and networking opportunities to jumpstart the evening. This event is open to all SAF Convention attendees at no cost, as a way for us to introduce AFE to the many new industry members that attend. Diamond Sponsors will be highlighted at this event as “Event Sponsors,” have placement on signage, and the opportunity to provide printed table materials.

If you aren’t able to participate as a sponsor, we still welcome contributions of any size to support our efforts and will consider you a Friend of the Endowment. Every dollar counts! If you would like to mail a check, you can download and print the sponsorship form here. On behalf of the AFE Trustees and staff, thank you for your continued support of the work we do. It is only through industry support that we are able to continue to serve our floral community.

Our dedicated Board of Trustees and Staff will be contacting floral industry organizations and individuals to support our annual fundraising campaign. Remember, the campaign only runs through June 30th, so please sign up early! Of course, donations to AFE can be made at any time and are tax-deductible. And…Be sure to assign your donation to one of our Trustees or Staff. They are divided into Teams this year and are a competitive bunch!

Thank you for your consideration and support. If you have any questions, please reach out to us at afe@endowment.org or 703-838-5211.