News
#FlowerMarketingMonday
July 20, 2018
We’re up for the challenge…are you? 
Based on industry feedback, we’ve decided to release a new video on the first Monday of every month. You’ll be reminded during the rest of the month that this video is available to download and customize for your own business!
Each flower-promoting video will be shared weekly on the AFE Facebook and Twitter pages. The campaign, complete with a catchy hashtag #FlowerMarketingMonday, showcases a video that is less than one minute. Retailers, wholesalers, growers, manufacturers and anyone else in the floral industry can share the videos on their own website and social media platforms. Furthermore, industry members can use these videos to help promote everyday buying and/or upcoming holidays.
The goal is to make each video go viral and inspire flower giving across the globe!
Each video comes directly from the collection of creative masterpieces submitted during the Floral Marketing Research Fund (FMRF) and the American Floral Endowment’s #FlowerLoveVideoContest. The first contest was held earlier in 2017 and was sponsored by Asocolflores. The second was held in 2018. The contests encouraged flower lovers to promote the use and giving of fresh flowers through short videos. The contest was created in response to the Marketing to Millennials Study, also sponsored by Asocolflores, that revealed the most successful way to reach young consumers was through video and social media.
The more than 100 video submissions include humorous skits, cute animations, surprise moments, artistic montages and testimonials that promote the everyday smiles that flowers bring.
So, share or embed the FREE videos from Facebook or download from Vimeo. (We created a guide that explains how we suggest you use the videos.) The videos are perfect to use on your business marketing outlets: Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube or your website! Simply add your own messaging to your posts! After, you can share them immediately or save them to promote later! All in all, the more shares, the more consumer outreach!
Access the video now:
DOWNLOAD THE VIDEOS NOW – You will be taken to AFE’s Vimeo Account to download- Follow us on Facebook (to see the new weekly videos launched each Monday)
- Follow us on Twitter
- View FMRF’s “How to Make the Most of #FlowerMarketingMonday” guide.
