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Dollar-for-Dollar Gift-Match Opportunity!

gift-matchingFriends of the floral industry, double your impact!

We are happy to announce that Smithers-Oasis/ FLORALIFE® is partnering with us for the third year in a row of gift-matching. The challenge supports AFE’s vital work that gives so much to the cut-flower industry.

Today, you have the opportunity to support the Endowment, even MORE, thanks to the Gift-Matching AFE Challenge issued by Smithers-Oasis/FLORALIFE®.

Now through December 31, 2019, Smithers-Oasis/FLORALIFE® will match your donations to AFE, dollar-for-dollar, up to $20,000. In other words, when you give your support to AFE, you’re not only investing in the future of the floral industry – you are DOUBLING your contribution!

For nearly 60 years, AFE has been leading the charge to identify solutions to tough industry challenges. Since 1961, it has sponsored over $17 million in industry projects. Through targeted research, significant impacts have been made with flower and plant care, pest and disease management, new and innovative technologies.

AFE tackles industry challenges and help to attract and retain a knowledgeable and skilled workforce. Support from floral industry members like you helps to increase and expand these programs.

Your Dollars at Work!

“The work AFE does helps everyone in the industry by providing research and programs for the future of the floral industry,” says Jim Daly, AFE Chairman and Vice President of FLORALIFE®/Grower Global Operations and Corporate Research. “The gift-matching challenge is a great opportunity to help make every dollar donated go even further in helping AFE’s work and we are glad to be a part of it.”

Don’t forget: your donation is not only a real benefit to our industry, but it’s also tax-deductible!

Want to make a difference?

gift matching


All you have to do is go to endowment.org/donate!



We hope you will help us take full advantage of this matching opportunity. It couldn’t come at a better time when more help is needed to recruit workers, floriculture university programs are being eliminated, and transportation and other challenges are hindering everyone’s bottom line.

Thank you in advance for supporting floral industry growth. We look forward to sharing more floral industry advances with you.


* The Smithers-Oasis/FLORALIFE® Gift-Matching Challenge applies to new contributions only. It does not apply to current pledges. Make your tax-deductible donation before December 31st, 2019.