AFE launched an updated, newly-designed website for the Floral Marketing Research Fund (FMRF) at www.fmrf.org.

The website has been visually improved and features easier navigation for users to access the free research reports and other FMRF news and updates.

The upgraded website also provides a simpler process to submit applications (for cut flower consumer-based research) and make contributions online.

Some of the free reports include:

Two new reports will be released in the coming months:

  • Consumer Purchasing Study – a 12-month report that provides real purchasing data to help plan for inventories, marketing and pricing to help florists maximize their sales.
  • Marketing and Selling on Pinterest – the latest marketing tools, including videos and easy-to-use guides, to help businesses sell floral products on the social media platform Pinterest.

The FMRF was established in 2008 by AFE Trustees to fund floral industry consumer research. With added financial support from other industry organizations and individuals, the FMRF has provided more than $400,000 in funding for these research projects to date.

Log in or register online to view and download the FREE reports!