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Giving to Grow – Virtual Mask-erade Fundraising Dinner

In light of the COVID-19 Pandemic, American Floral Endowment has transformed our Annual Fundraising Dinner into a Virtual Mask-erade. Supporters of the Endowment are in a unique position this year to do more for the industry from the safety of their homes. The Endowment’s work is ongoing and vital to the continued growth and development of the floral industry as we adapt to this new normal.

This year, AFE committed to funding over $800,000 in research initiatives, educational grants, scholarships, and internships. We’ve been serving the floral community for 59 years with 44 years of our annual fundraising dinner and we won’t let the coronavirus break our streak.

Register Here

Register by August 31st!

Join the Mask-erade!

Sponsors and attendees will receive event masks. Once you have received the mask, you can submit your virtual dinner photo to us using #GivingtoGrow and tag any of our social media accounts.

Show us your style by customizing your mask before you post your photo! We will be sharing the photos regularly on our social media accounts and create a collage of all our attendees in their masks after the event is over. 

*Roses for a Year means that starting in October 2020, the winner will receive a monthly arrangement of 50 stems of roses delivered directly to their home or business. The same delivery location will be used all 12 months and the rose color will be chosen by Rio Roses based on seasonal availability. 


When? You can register for the Virtual Mask-erade until August 31st, Mask-erade photos will be accepted through September 11th to allow time for mask mailing. 

Where? Anywhere! Have a nice dinner in your home, a socially-distanced picnic in a park, outdoor seating at a local restaurant, or even a backyard barbeque.

How? Join AFE’s Board of Trustees and industry supporters by becoming a sponsor or attendee by registering here. Your charitable donation supports ongoing floral industry programs and is fully tax-deductible. Individual Tickets are $100. 

Register Here

Sponsorship Benefit Links:

Questions? Contact Karin Krause, Manager of Communications & Outreach at or call 703-838-5202


A Special Thanks to our Sponsors!

Mask Sponsors



Platinum Sponsor


Gold Sponsors





Silver Sponsors









Bronze Sponsors

Ball Tagawa Growers

Lafayette Florist & Greenhouses, Inc. 

McNamara Florist

Mellano & Company


Copper Sponsors


Candle Artisans

DESIGN MASTER color tool, inc.

Fresca Farms L.C. 



Phillip’s Flowers

Phoenix Flower Shops

Smithers-Oasis/Floralife/Oasis Grower Solutions


Iron Sponsors

Chuck Gainan

Dwight & Dawn Larimer

Flowers By George, Inc.

In Bloom Flowers & Gifts

James Faust

Mayfield Florist

Norton’s Flowers & Gifts

Sten & Maryann Crissey

Susan & John Yoder

Terril & Cathy Nell

Viviano Flower Shop

Walter Knoll Florist