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Giving to Grow – Virtual Mask-erade Fundraising Dinner

In light of the COVID-19 Pandemic, American Floral Endowment has transformed our Annual Fundraising Dinner into a Virtual Mask-erade. Supporters of the Endowment are in a unique position this year to do more for the industry from the safety of their homes. The Endowment’s work is ongoing and vital to the continued growth and development of the floral industry as we adapt to this new normal.

This year, AFE committed to funding over $800,000 in research initiatives, educational grants, scholarships, and internships. We’ve been serving the floral community for 59 years with 44 years of our annual fundraising dinner and we won’t let the coronavirus break our streak.

See the Mask-erade!

Sponsors and attendees received event masks. Then they shared their mask-erade photos using #GivingtoGrow and tagged us. 

View the Photos

Photo Contest Winner will be Announced on October 1st

Creativity Encouraged! We partnered with Rio Roses to promote a photo contest to win FREE ROSES for a year. See details below.  

*Roses for a Year means that starting in October 2020, the winner will receive a monthly arrangement of 50 stems of roses delivered directly to their home or business. The same delivery location will be used all 12 months and the rose color will be chosen by Rio Roses based on seasonal availability. 

Mask Sponsors



Mask Photo Contest Sponsor

Platinum Sponsor


Gold Sponsors


Silver Sponsors







Bronze Sponsors

Ball Tagawa Growers

Lafayette Florist & Greenhouses, Inc. 

McNamara Florist

Mellano & Company


Copper Sponsors


Cactus Flower Florists

Candle Artisans

Connor Park Florist

Continental Flowers

DESIGN MASTER color tool, inc.


Fresca Farms L.C. 



Phillip’s Flowers

Phoenix Flower Shops

Penny’s by Plaza Flowers

Smithers-Oasis/Floralife/Oasis Grower Solutions


Iron Sponsors

Chuck & Claudia Johnson

Chuck Gainan

Diane Lagerstedt

Dwight & Dawn Larimer

Flowers By George, Inc.

In Bloom Flowers & Gifts

Jamie Kitz

James Faust

Mayfield Florist

Morgan Floral

Norton’s Flowers & Gifts

Stadium Flowers

Sten & Maryann Crissey

Susan & John Yoder

Terril & Cathy Nell

Viviano Flower Shop

Walter Knoll Florist

WinField United

Sponsorship Benefit Links:

Questions? Contact Karin Krause, Manager of Communications & Outreach at or call 703-838-5202