{"id":3872,"date":"2020-09-11T12:02:00","date_gmt":"2020-09-11T12:02:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/afe-virtual-dinner-raises-funds-inspires-creativity"},"modified":"2024-03-15T21:56:55","modified_gmt":"2024-03-15T21:56:55","slug":"afe-virtual-dinner-raises-funds-inspires-creativity","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/afe-virtual-dinner-raises-funds-inspires-creativity","title":{"rendered":"AFE Virtual Dinner Raises Funds, Inspires Creativity"},"content":{"rendered":"\"AFE

Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists\u2019 annual convention, into a virtual \u201cmask-erade,\u201d in which supporters enjoyed a meal from the safety of their own homes (or out in small groups) and shared photos of their mini celebrations while wearing AFE-branded masks.<\/span><\/p>

\u201cWe\u2019ve been serving the floral community for 59 years, with 44 years of our annual fundraising dinner, and we won\u2019t let the coronavirus break our streak,\u201d<\/span> said AFE Executive Director Debi Chedester, AAF. \u201cThe Endowment\u2019s work is ongoing and vital to the continued growth and development of the floral industry as we adapt to this new normal.\u201d<\/span><\/span><\/p>

The fundraiser helps AFE fund more than $800,000 in research initiatives, educational grants, scholarships and internships.<\/span><\/p>

Although many supporters missed the camaraderie of socializing in person with industry friends, this year\u2019s event included some fun new components, such as a \u201cbest mask\u201d contest, judged largely by creativity and uniqueness, which comes with the hefty prize of free roses for a year from Rio Roses. Entries will be accepted through Friday, September 11. To enter, submit your mask-erade photo with the hashtag #GivingtoGrow<\/strong> and tag AFE on Instagram (@american_floral_endowment<\/a><\/span>), Facebook (@americanfloralendowment<\/a><\/span>) or Twitter (@FloralEndowment<\/a><\/span>).<\/span><\/p>

The virtual nature of the event inspired Lori Wheat, AAF, of Lafayette Florist, Gift Shop & Garden Center in Lafayette, Colorado, to talk in-depth with her entire team about the significance of AFE.<\/span><\/p>

\u201cMy parents were big supporters of AFE, and they introduced us to how vital it is to have this organization supporting our industry,\u201d<\/span> she said. She told her employees about AFE\u2019s range of research \u2014 from production efficiency to pest management practices to postharvest quality to consumer preferences \u2014 to the efforts the organization makes to bring young people into the floriculture field. \u201cMy staff saw the big picture,\u201d<\/span> dijo ella. \u201cWhen they heard we could show our support by posting photos with our masks, they wanted to participate.\u201d<\/span> Designer Sandi Sniff, AIFD, embellished hers with phalaenopsis orchids and mink protea bracts, while the rest stuck with the original design and posed with pets and loved ones (Lafayette\u2019s mask-erade photos can be seen in the collage above).<\/span><\/p>

In Jacksonville, Florida, Renato Sogueco, AAF, PFCI, vice president of digital strategy and education of BloomNet, also found new opportunities in the virtual pivot.<\/span><\/p>

\u201cIt\u2019s a long tradition for BloomNet to sponsor a table or two and invite florists to sit with us during the AFE dinner,\u201d<\/span> he explained. \u201cSo naturally we wanted to include our members in this year\u2019s fundraiser.\u201d<\/span> Absent physical tables to fill, BloomNet was able to expand its pool of invitees, including several florists who typically don\u2019t attend SAF\u2019s annual convention. \u201cWe bought them a mask and their choice of lunch or dinner, and we all sat down \u2018together\u2019 for a series of virtual meetings,\u201d<\/span> dijo. \u201cWe talked about the usual stuff and then moved onto AFE \u2014 why we support them and why they should too. It\u2019s been a great opportunity to educate people unfamiliar with the organization and evangelize what it\u2019s all about.\u201d<\/span><\/span><\/p>

In addition to sharing #GivingtoGrow<\/strong> photos, several BloomNet employees will create short videos highlighting various benefits that AFE provides. \u201cWe\u2019re having fun with this, while we leverage the opportunity to broadcast the message farther than we typically could at the dinner,\u201d he said, adding that the videos will be released periodically to get maximum exposure.<\/span><\/p>

See photos from the fundraiser<\/a>.<\/span><\/p>

By Katie Vincent, Senior Writer and Editor for the Sociedad de Floristas Estadounidenses<\/a><\/em><\/p>

This article was originally published in the Sociedad de Floristas Estadounidenses<\/a>.<\/em><\/p>","protected":false},"template":"","news-categories":[32,31,29],"class_list":["post-3872","news","type-news","status-publish","hentry","news-categories-donors","news-categories-latest-news","news-categories-news"],"acf":[],"yoast_head":"\nAFE Virtual Dinner Raises Funds, Inspires Creativity - American Floral Endowment<\/title>\n<meta name=\"description\" content=\"Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists\u2019 annual convention, into a virtual \u201cmask-erade,\u201d in which supporters enjoyed a meal from the safety of their own homes (or out in small groups) and shared photos of their mini celebrations while wearing AFE-branded masks.Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists\u2019 annual convention, into a virtual \u201cmask-erade,\u201d in which supporters enjoyed a meal from the safety of their own homes (or out in small groups) and shared photos of their mini celebrations while wearing AFE-branded masks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/endowment.org\/es\/noticias\/afe-virtual-dinner-raises-funds-inspires-creativity\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AFE Virtual Dinner Raises Funds, Inspires Creativity - 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