{"id":3698,"date":"2021-04-13T19:05:00","date_gmt":"2021-04-13T19:05:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/collaborative-sponsorships-fund-new-houseplant-consumer-study"},"modified":"2024-03-22T18:12:50","modified_gmt":"2024-03-22T18:12:50","slug":"los-patrocinios-colaborativos-financian-un-nuevo-estudio-sobre-los-consumidores-de-plantas-de-interior","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/collaborative-sponsorships-fund-new-houseplant-consumer-study","title":{"rendered":"\u00a1Patrocinios colaborativos financian un nuevo estudio sobre el consumidor de plantas de interior!"},"content":{"rendered":"

Cinco importantes contribuyentes de la industria, incluido el Fondo de Marketing Floral<\/a>,\u00a0Altman Plants<\/a>,\u00a0Costa Farms<\/a>,\u00a0Green Circle Growers<\/a>,\u00a0Hortica<\/a>, y\u00a0Metrolina Greenhouses<\/a>\u00a0se han unido en colaboraci\u00f3n para financiar un nuevo y emocionante proyecto de investigaci\u00f3n. El estudio, \u201cPreferencias de los consumidores y comportamientos de compra de plantas de interior<\/strong>,est\u00e1 liderado por los investigadores Hayk Khachatryan y Melinda Knuth de la Universidad de Florida y Charlie Hall de la Universidad A&M de Texas.<\/p>

\"\"Las compras de plantas de interior han ido en aumento durante la \u00faltima d\u00e9cada, una tendencia que increment\u00f3 a\u00fan m\u00e1s las ventas a lo largo de 2020 debido en parte a la COVID-19. Los expertos de la industria plantean la hip\u00f3tesis de que, debido a que la gente pasa m\u00e1s tiempo en casa, participa en m\u00e1s actividades relacionadas con las plantas, pero las predicciones actuales a\u00fan carecen de evidencia emp\u00edrica sobre los factores determinantes del consumo y quedan muchas preguntas sin respuesta. El estudio pretende ofrecer un an\u00e1lisis en profundidad de las lagunas de informaci\u00f3n en torno a los factores que impulsan las preferencias y el consumo de plantas de interior, as\u00ed como comprender las motivaciones subyacentes para la compra de plantas durante la COVID-19.<\/p>

El estudio utilizar\u00e1 una encuesta para recopilar datos de aproximadamente 2000 sujetos en todo Estados Unidos y tomar\u00e1 de 6 a 8 meses.<\/p>

Est\u00e9n atentos al informe de investigaci\u00f3n y a los resultados, que estar\u00e1n disponibles aqu\u00ed en nuestro sitio web en diciembre de 2021.<\/p>

Gracias a los patrocinadores del proyecto:<\/span><\/strong><\/p>

\"\"<\/p>

\u00a0<\/p>

Proyectos de investigaci\u00f3n financiados actualmente por AFE\u00a0<\/a>\u00a0 |<\/strong> \u00a0\u00a0Floral Marketing Fund (FMF)<\/a>\u00a0 \u00a0|<\/strong> \u00a0\u00a0Informes finales de investigaci\u00f3n<\/a><\/p>

\u00a0<\/p>

\u00a0<\/p>

\u00a0<\/p>","protected":false},"template":"","news-categories":[37,45,42,31,29,41],"class_list":["post-3698","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-supermarket-mass","news-categories-grower","news-categories-latest-news","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"\nColaborative Sponsorships Fund New Houseplant Consumer Study!<\/title>\n<meta name=\"description\" content=\"Five major industry contributors have come together in collaboration to fund an exciting new houseplant consumer research project.Five major industry contributors have come together in collaboration to fund an exciting new houseplant consumer research project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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