{"id":3698,"date":"2021-04-13T19:05:00","date_gmt":"2021-04-13T19:05:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/collaborative-sponsorships-fund-new-houseplant-consumer-study"},"modified":"2024-03-22T18:12:50","modified_gmt":"2024-03-22T18:12:50","slug":"collaborative-sponsorships-fund-new-houseplant-consumer-study","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/collaborative-sponsorships-fund-new-houseplant-consumer-study","title":{"rendered":"Collaborative Sponsorships Fund New Houseplant Consumer Study!"},"content":{"rendered":"

Five major industry contributors, including the Fondo de Comercializaci\u00f3n Floral<\/a>,\u00a0Altman Plants<\/a>,\u00a0Costa Farms<\/a>,\u00a0Green Circle Growers<\/a>,\u00a0Hortica<\/a>, y\u00a0Metrolina Greenhouses<\/a>\u00a0have come together in collaboration to fund an exciting new research project. The study, \u201cHouseplants Consumer Preference and Purchasing Behaviors<\/strong>,\u201d is led by researchers, Hayk Khachatryan and Melinda Knuth at the University of Florida and Charlie Hall at Texas A&M University.<\/p>

\"\"Houseplant purchases have been on the rise for the past decade, a trend that further escalated sales throughout 2020 due in part to COVID-19. Industry experts hypothesize that because people are home more, they are engaging in more plant-related activities, but current predictions still lack empirical evidence on the driving factors of consumer usage, and many questions remain unanswered. The study intends to provide an in-depth analysis of the informational gaps surrounding the driving factors of consumer preferences and usage of houseplants, as well as understand the underlying motivations for plant purchasing during COVID-19.<\/p>

The study will use a survey to collect data from approximately 2,000 subjects across the United States and take 6-8 months.<\/p>

Stay tuned for the research report and results which will be made available here on our site in December 2021.<\/p>

Thank You to the Project Sponsors:<\/span><\/strong><\/p>

\"\"<\/p>

\u00a0<\/p>

AFE\u2019s Currently Funded Research Projects\u00a0<\/a>\u00a0 |<\/strong> \u00a0\u00a0Floral Marketing Fund (FMF)<\/a>\u00a0 \u00a0|<\/strong> \u00a0\u00a0Final Research Reports<\/a><\/p>

\u00a0<\/p>

\u00a0<\/p>

\u00a0<\/p>","protected":false},"template":"","news-categories":[37,45,42,31,29,41],"class_list":["post-3698","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-supermarket-mass","news-categories-grower","news-categories-latest-news","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"\nColaborative Sponsorships Fund New Houseplant Consumer Study!<\/title>\n<meta name=\"description\" content=\"Five major industry contributors have come together in collaboration to fund an exciting new houseplant consumer research project.Five major industry contributors have come together in collaboration to fund an exciting new houseplant consumer research project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/endowment.org\/es\/news\/collaborative-sponsorships-fund-new-houseplant-consumer-study\/\" \/>\n<meta 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