{"id":3549,"date":"2021-10-26T12:44:00","date_gmt":"2021-10-26T12:44:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/increasing-demand-and-satisfaction-in-the-floral-industry"},"modified":"2024-03-22T18:11:30","modified_gmt":"2024-03-22T18:11:30","slug":"aumento-de-la-demanda-y-la-satisfaccion-en-la-industria-floral","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/increasing-demand-and-satisfaction-in-the-floral-industry","title":{"rendered":"Crecimiento de la demanda y satisfacci\u00f3n en la industria floral"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><h2 style=\"text-align: left;\" align=\"center\"><span style=\"color: #de6db8;\"><b>Nuevos resultados de un estudio exploran compras, preferencias y mensajes dirigidos<\/b><\/span><\/h2><p>\u00a0<\/p><p><span style=\"color: #000000;\">El\u00a0<\/span><strong><a href=\"http:\/\/floralmarketingfund.org\/\">Floral Marketing Fund (FMF)<\/a><\/strong> <span style=\"color: #000000;\">public\u00f3 los resultados del primero de los tres estudios de preferencias de los consumidores que se completar\u00e1n en 2021, <a href=\"https:\/\/floralmarketingfund.org\/product\/increasing-demand-and-satisfaction-in-the-floral-industry\/\"><strong>Crecimiento de la demanda y satisfacci\u00f3n en la industria floral<\/strong><\/a><strong>. <\/strong>Los resultados provienen de dos encuestas separadas realizadas durante la pandemia de COVID-19 (una en julio de 2020 y otra en junio de 2021) por los investigadores Dr. Benjamin L. Campbell, Dra. Julie H. Campbell y Dra. Jessica A. Holt de la Universidad de Georgia. El estudio fue financiado por la FMF, cuya misi\u00f3n es desarrollar, apoyar y promover esfuerzos colaborativos de recaudaci\u00f3n de fondos, investigaci\u00f3n y mercadeo para aumentar las ventas de flores.<\/span><\/p><\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"873\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/2024\/03\/image-12.png\" alt=\"\" class=\"wp-image-18831\" style=\"width:536px;height:auto\" srcset=\"https:\/\/endowment.org\/wp-content\/uploads\/2024\/03\/image-12.png 861w, https:\/\/endowment.org\/wp-content\/uploads\/2024\/03\/image-12-296x300.png 296w, https:\/\/endowment.org\/wp-content\/uploads\/2024\/03\/image-12-768x779.png 768w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"color: #000000;\">A medida que las empresas buscan atender a clientes nuevos y existentes, deben asegurarse no solo de generar conciencia sobre los productos, sino tambi\u00e9n de ofrecer a los clientes lo que desean en una flor cortada. El estudio analiza por qu\u00e9 la gente compr\u00f3 flores cortadas, c\u00f3mo generar conciencia a trav\u00e9s de la publicidad y qu\u00e9 es lo que quieren los clientes.<\/span><\/p><p><span style=\"color: #000000;\">El presidente de la FMF, Pat Dahlson, director ejecutivo de Mayesh Wholesale Florist, coment\u00f3: \u201cEste estudio presenta datos clave sobre las preferencias de los consumidores y las formas en que la industria floral puede promover mejor nuestros productos para mejorar la experiencia del cliente\u201d.\u201d<\/span><\/p><p><span style=\"color: #000000;\">El estudio identific\u00f3 d\u00f3nde est\u00e1n comprando flores los consumidores, cu\u00e1les eran sus planes futuros de compra y los tipos de productos comprados\/recibidos. Tambi\u00e9n pregunta sobre la perspectiva del consumidor acerca de los beneficios de las flores y la asociaci\u00f3n de palabras con las flores.<\/span><\/p><p><span style=\"color: #000000;\">Otros temas clave incluyen:<\/span><\/p><ul><li><span style=\"color: #000000;\"><strong>Atracci\u00f3n de nuevos compradores<\/strong> identificando rasgos en los productos florales que interesan a las diferentes generaciones de consumidores.<\/span><\/li><li><span style=\"color: #000000;\"><strong>Comparando h\u00e1bitos<\/strong> examinando la satisfacci\u00f3n de los compradores antes y despu\u00e9s de la compra. Esto incluye la satisfacci\u00f3n percibida si las flores se recibieron como regalo.<\/span><\/li><li><span style=\"color: #000000;\"><strong>Explorando los impactos de diferentes mensajes<\/strong> y la publicidad y los efectos en diferentes demograf\u00edas de consumidores.<\/span><\/li><li><span style=\"color: #000000;\"><strong>Ocho segmentos de mercado identificados<\/strong> y qu\u00e9 impulsa cada uno de sus h\u00e1bitos de compra.<\/span><\/li><\/ul><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"718\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/2024\/03\/image-13.png\" alt=\"\" class=\"wp-image-18833\" style=\"width:377px;height:auto\" srcset=\"https:\/\/endowment.org\/wp-content\/uploads\/2024\/03\/image-13.png 552w, https:\/\/endowment.org\/wp-content\/uploads\/2024\/03\/image-13-231x300.png 231w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p><span style=\"color: #000000;\">En cuanto a la demograf\u00eda de edad, la Generaci\u00f3n X y los Millennials fueron m\u00e1s propensos a decir que comprar\u00edan flores dentro del pr\u00f3ximo a\u00f1o que los Baby Boomers en la mayor\u00eda de las ocasiones para regalar. Los resultados por demograf\u00eda tambi\u00e9n analizan los tipos de flores compradas y los envases tanto comprados como recibidos. Tambi\u00e9n est\u00e1 claro que los consumidores m\u00e1s j\u00f3venes est\u00e1n abiertos a romper la norma, como comprar productos adicionales para complementar las flores cortadas y comprar flores no tradicionales para diferentes ocasiones.<\/span><\/p><p><span style=\"color: #000000;\">Este estudio, junto con los otros dos pr\u00f3ximos lanzamientos en 2021, ser\u00e1 accesible y descargable en el<\/span> <a href=\"https:\/\/floralmarketingfund.org\/\">El sitio de la FMF<\/a> <span style=\"color: #000000;\">gratis para ayudar a todos los sectores de la industria floral. Para mantenerse al d\u00eda sobre nuestras actualizaciones de investigaci\u00f3n y esfuerzos de marketing,<\/span> <a href=\"https:\/\/www.facebook.com\/FloralMarketingFund\/\">sigue la p\u00e1gina de Facebook de la FMF<\/a> <span style=\"color: #000000;\">y vuelva a consultar el sitio para ver nuevos recursos e informes<\/span><\/p><p><span style=\"color: #000000;\">Para ver el informe final completo y los resultados, visite<\/span> <a href=\"http:\/\/www.floralmarketingfund.org\/\">www.floralmarketingfund.org<\/a>.<\/p><p>\u00a0<\/p><p><span style=\"color: #339966;\"><strong>Acerca del Fondo de Comercializaci\u00f3n Floral<\/strong><\/span><\/p><p><span style=\"color: #000000;\"><em>El <a href=\"http:\/\/floralmarketingfund.org\">Floral Marketing Fund (FMF)<\/a> representa a una comunidad de organizaciones y l\u00edderes de la industria floral que apoyan y financian de forma colaborativa los esfuerzos de comercializaci\u00f3n floral, la investigaci\u00f3n de consumidores y la promoci\u00f3n del bienestar emocional y los beneficios para la salud con el fin de aumentar el consumo de flores y plantas por parte de los consumidores.<\/em><\/span><\/p><p><span style=\"color: #000000;\"><em>El Fondo utiliza fondos y experiencia de fuentes de la industria para proporcionar tanto apoyo financiero como capital humano a proyectos que beneficiar\u00e1n a toda la industria de la floricultura, conectando a los especialistas en marketing e investigadores directamente con los l\u00edderes de la industria para apoyar directamente el aumento de las ventas de flores. <\/em><\/span><\/p><p><a href=\"https:\/\/floralmarketingfund.org\/contribute\/\"><em>Ayuda a apoyar futuros estudios haciendo una contribuci\u00f3n a la FMF.<\/em><\/a><\/p><\/p>","protected":false},"template":"","news-categories":[37,45,29,51,41],"class_list":["post-3549","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-supermarket-mass","news-categories-news","news-categories-research","news-categories-florist-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increasing Demand Satisfaction in the Floral Industry<\/title>\n<meta name=\"description\" content=\"The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral Industry.The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral Industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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