{"id":3530,"date":"2021-12-03T16:36:00","date_gmt":"2021-12-03T16:36:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/upcoming-webinar-releasing-consumer-houseplant-study-results"},"modified":"2024-03-22T18:13:43","modified_gmt":"2024-03-22T18:13:43","slug":"proximo-seminario-web-sobre-la-publicacion-de-los-resultados-del-estudio-de-plantas-de-interior-para-consumidores","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/upcoming-webinar-releasing-consumer-houseplant-study-results","title":{"rendered":"Pr\u00f3ximo seminario web para dar a conocer los resultados del estudio sobre plantas de interior de los consumidores"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Houseplant-Study-Banner-1080x500.png\" alt=\"Pr\u00f3ximo seminario web para dar a conocer los resultados del estudio sobre plantas de interior de los consumidores\" class=\"\" width=\"1080\" height=\"675\" srcset=\"https:\/\/endowment.org\/wp-content\/uploads\/2021\/12\/Houseplant-Study-Banner-1080x500.png 1080w, https:\/\/endowment.org\/wp-content\/uploads\/2021\/12\/Houseplant-Study-Banner-980x408.png 980w, https:\/\/endowment.org\/wp-content\/uploads\/2021\/12\/Houseplant-Study-Banner-480x200.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\"> <p class=\"wp-block-paragraph\"><span style=\"color: #000000;\">El<\/span> <strong><a href=\"http:\/\/floralmarketingfund.org\/\">Floral Marketing Fund (FMF)<\/a><\/strong> <span style=\"color: #000000;\">organizar\u00e1 un seminario web sobre <strong>9 de diciembre a la 1 p. m. hora del este<\/strong> presentar los resultados de un estudio sobre las preferencias de los consumidores en cuanto a plantas de interior realizado durante la pandemia de COVID-19. Los investigadores del estudio, la Dra. Melinda Knuth de la Universidad Estatal de Carolina del Norte, el Dr. Hayk Khachatryan del Centro de Investigaci\u00f3n y Educaci\u00f3n de Mid-Florida, UF\/IFAS, y el Dr. Charlie Hall de la Universidad de Texas A&amp;M, revelar\u00e1n los datos, abordar\u00e1n las tendencias en la compra de plantas de interior y discutir\u00e1n c\u00f3mo la industria puede aprovecharlas. Reg\u00edstrese para el seminario web en:<\/span> <strong><a href=\"https:\/\/bit.ly\/Consumer20\">https:\/\/bit.ly\/Consumer20<\/a><\/strong>.<\/p><p><a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_tbfDloLyTSy4RV8ICijpwQ\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9907 alignleft\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/38.png\" alt=\"\" width=\"168\" height=\"168\"><\/a><span style=\"color: #000000;\">Para comprender mejor la creciente popularidad de las plantas de interior durante la \u00faltima d\u00e9cada, este estudio aborda los vac\u00edos de informaci\u00f3n que explican los principales impulsores del consumo. M\u00e1s recientemente, debido en parte al COVID-19, las ventas han experimentado un mayor crecimiento debido a que las personas pasan m\u00e1s tiempo en casa y participan en m\u00e1s actividades relacionadas con las plantas. Los resultados de este estudio ayudan a obtener una comprensi\u00f3n m\u00e1s completa de las motivaciones para la compra de plantas durante el COVID-19 y determinan c\u00f3mo la industria puede mantener este crecimiento positivo a medida que los consumidores regresan a sus actividades laborales y de vida \u201cnormales\u201d.<\/span><\/p><p><span style=\"color: #000000;\"><strong><em>Compra de plantas de interior por parte de los consumidores<\/em><\/strong> se centra espec\u00edficamente en las plantas de interior. El estudio y el seminario web responden a preguntas como:<\/span><\/p><ul><li><span style=\"color: #000000;\">\u00bfQu\u00e9 tipo de establecimientos prefieren los diferentes consumidores para comprar plantas de interior?<\/span><\/li><li><span style=\"color: #000000;\">\u00bfPor qu\u00e9 los consumidores de m\u00e1s edad se muestran menos dispuestos a comprar plantas de interior?<\/span><\/li><li><span style=\"color: #000000;\">\u00bfQu\u00e9 categor\u00edas de plantas de interior son las m\u00e1s populares?<\/span><\/li><li><span style=\"color: #000000;\">\u00bfHasta qu\u00e9 punto los atributos de valor a\u00f1adido, como las macetas decorativas, aumentan la probabilidad de compra?<\/span><\/li><\/ul><p><span style=\"color: #000000;\">En \u00faltima instancia, este estudio ejemplifica c\u00f3mo la COVID-19 afecta las actitudes, percepciones y el comportamiento de compra hacia las plantas.<\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_tbfDloLyTSy4RV8ICijpwQ\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-9709\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Houseplant-sponsor-banner.png\" alt=\"Banner de patrocinio de plantas de interior\" width=\"342\" height=\"171\"><\/a>Los asistentes al seminario web podr\u00e1n echar un primer vistazo a las conclusiones antes de que el estudio se publique en el sector. El Floral Marketing Fund se complace en haber coordinado este emocionante proyecto junto con los coauspiciadores<\/span> <strong><a href=\"https:\/\/altmanplants.com\/\">Altman Plants<\/a><\/strong>, <strong><a href=\"https:\/\/www.costafarms.com\/\">Costa Farms<\/a><\/strong>, <strong><a href=\"https:\/\/www.greencirclegrowers.com\/\">Green Circle Growers<\/a><\/strong><span style=\"color: #000000;\">,<\/span> <strong><a href=\"https:\/\/www.hortica.com\/\">Hortica<\/a><\/strong><span style=\"color: #000000;\">, y<\/span> <strong><a href=\"https:\/\/www.metrolinagreenhouses.com\/\">Metrolina Greenhouses<\/a><\/strong>.<\/p><p><span style=\"color: #000000;\">Visita<\/span> <strong><a href=\"http:\/\/floralmarketingfund.org\/research\">floralmarketingfund.org\/research<\/a><\/strong> <span style=\"color: #000000;\">para m\u00e1s datos de investigaci\u00f3n de mercado. Los suscriptores del sitio de FMF recibir\u00e1n los datos tan pronto como se publiquen.<\/span><\/p><hr><p><span style=\"color: #000000;\"><strong>Acerca del Fondo de Comercializaci\u00f3n Floral<\/strong><\/span><\/p><p><em><span style=\"color: #000000;\">El<\/span> <a href=\"https:\/\/floralmarketingfund.org\/\">Floral Marketing Fund (FMF)<\/a> <span style=\"color: #000000;\">representa a una comunidad de organizaciones y l\u00edderes de la industria floral que apoyan y financian de forma colaborativa los esfuerzos de comercializaci\u00f3n floral, la investigaci\u00f3n de consumidores y la promoci\u00f3n del bienestar emocional y los beneficios para la salud con el fin de aumentar el consumo de flores y plantas por parte de los consumidores.<\/span><\/em><\/p><p><span style=\"color: #000000;\"><em>El Fondo utiliza fondos y experiencia de fuentes de la industria para proporcionar tanto apoyo financiero como capital humano a proyectos que beneficiar\u00e1n a toda la industria de la floricultura, conectando a los especialistas en marketing e investigadores directamente con los l\u00edderes de la industria para apoyar directamente el aumento de las ventas de flores. <\/em><\/span><\/p><p><a href=\"https:\/\/floralmarketingfund.org\/contribute\/\"><em>Ayuda a apoyar futuros estudios haciendo una contribuci\u00f3n a la FMF.<\/em><\/a><\/p>","protected":false},"template":"","news-categories":[37,45,31,29],"class_list":["post-3530","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-supermarket-mass","news-categories-latest-news","news-categories-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upcoming Webinar Releasing Consumer Houseplant Study Results<\/title>\n<meta name=\"description\" content=\"The Floral Marketing Fund (FMF) will host a webinar on December 9th at 1 PM Eastern to present results from a consumer preferences 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