{"id":3530,"date":"2021-12-03T16:36:00","date_gmt":"2021-12-03T16:36:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/upcoming-webinar-releasing-consumer-houseplant-study-results"},"modified":"2024-03-22T18:13:43","modified_gmt":"2024-03-22T18:13:43","slug":"upcoming-webinar-releasing-consumer-houseplant-study-results","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/upcoming-webinar-releasing-consumer-houseplant-study-results","title":{"rendered":"Upcoming Webinar Releasing Consumer Houseplant Study Results"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Houseplant-Study-Banner-1080x500.png\" alt=\"Upcoming Webinar Releasing Consumer Houseplant Study Results\" class=\"\" width=\"1080\" height=\"675\" srcset=\"https:\/\/endowment.org\/wp-content\/uploads\/2021\/12\/Houseplant-Study-Banner-1080x500.png 1080w, https:\/\/endowment.org\/wp-content\/uploads\/2021\/12\/Houseplant-Study-Banner-980x408.png 980w, https:\/\/endowment.org\/wp-content\/uploads\/2021\/12\/Houseplant-Study-Banner-480x200.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\"> <p class=\"wp-block-paragraph\"><span style=\"color: #000000;\">The<\/span> <strong><a href=\"http:\/\/floralmarketingfund.org\/\">Floral Marketing Fund (FMF)<\/a><\/strong> <span style=\"color: #000000;\">will host a webinar on <strong>December 9th at 1 PM Eastern<\/strong> to present results from a consumer preferences study about houseplants conducted during the COVID-19 pandemic. The study\u2019s researchers, Dr. Melinda Knuth, NC State University, Dr. Hayk Khachatryan, Mid-Florida Research and Education Center, UF\/IFAS, and Dr. Charlie Hall, Texas A&amp;M University, will reveal the data, address trends in houseplant purchasing, and discuss how the industry can capitalize on them. Register for the webinar at:<\/span> <strong><a href=\"https:\/\/bit.ly\/Consumer20\">https:\/\/bit.ly\/Consumer20<\/a><\/strong>.<\/p><p><a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_tbfDloLyTSy4RV8ICijpwQ\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9907 alignleft\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/38.png\" alt=\"\" width=\"168\" height=\"168\"><\/a><span style=\"color: #000000;\">To better understand the rising popularity of houseplants over the last decade, this study addresses the gaps in information that speak to the main drivers of consumer usage. Most recently, due in part to COVID-19, sales have seen further growth because people spend more time at home and engage in more plant-related activities. The results of this study help to gain a more comprehensive understanding of motivations for plant purchasing during COVID-19 and determine how the industry can sustain this positive growth as consumers return to their \u201cnormal\u201d life and work activities.<\/span><\/p><p><span style=\"color: #000000;\"><strong><em>Consumer Houseplant Purchasing<\/em><\/strong> focuses on houseplants specifically. The study and webinar answer questions like:<\/span><\/p><ul><li><span style=\"color: #000000;\">What type of outlets do different consumers prefer to shop for houseplants?<\/span><\/li><li><span style=\"color: #000000;\">Why do older consumers have a lower affinity to buy houseplants?<\/span><\/li><li><span style=\"color: #000000;\">Which houseplant categories are best liked?<\/span><\/li><li><span style=\"color: #000000;\">To what extent do value-added attributes like decorative pots increase the probability of purchase?<\/span><\/li><\/ul><p><span style=\"color: #000000;\">Ultimately, this study exemplifies how COVID-19 affects plant attitudes, perceptions, and purchasing behavior.<\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_tbfDloLyTSy4RV8ICijpwQ\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-9709\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Houseplant-sponsor-banner.png\" alt=\"Houseplant Sponsor Banner\" width=\"342\" height=\"171\"><\/a>Attendees of the webinar will get a first glance at the findings before the study is released to the industry. The Floral Marketing Fund is pleased to have coordinated this exciting project alongside co-sponsors<\/span> <strong><a href=\"https:\/\/altmanplants.com\/\">Altman Plants<\/a><\/strong>, <strong><a href=\"https:\/\/www.costafarms.com\/\">Costa Farms<\/a><\/strong>, <strong><a href=\"https:\/\/www.greencirclegrowers.com\/\">Green Circle Growers<\/a><\/strong><span style=\"color: #000000;\">,<\/span> <strong><a href=\"https:\/\/www.hortica.com\/\">Hortica<\/a><\/strong><span style=\"color: #000000;\">, y<\/span> <strong><a href=\"https:\/\/www.metrolinagreenhouses.com\/\">Metrolina Greenhouses<\/a><\/strong>.<\/p><p><span style=\"color: #000000;\">Visit<\/span> <strong><a href=\"http:\/\/floralmarketingfund.org\/research\">floralmarketingfund.org\/research<\/a><\/strong> <span style=\"color: #000000;\">for more consumer research data. Subscribers of the FMF site will receive the data as soon as it is published.<\/span><\/p><hr><p><span style=\"color: #000000;\"><strong>About the Floral Marketing Fund<\/strong><\/span><\/p><p><em><span style=\"color: #000000;\">The<\/span> <a href=\"https:\/\/floralmarketingfund.org\/\">Floral Marketing Fund (FMF)<\/a> <span style=\"color: #000000;\">represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants.<\/span><\/em><\/p><p><span style=\"color: #000000;\"><em>The Fund utilizes funds and expertise from industry sources to provide both financial support and human capital to projects that will benefit the entire floriculture industry \u2013 connecting marketers and researchers directly with industry leaders to directly support increased flower sales. <\/em><\/span><\/p><p><a href=\"https:\/\/floralmarketingfund.org\/contribute\/\"><em>Help support future studies by making a contribution to the FMF.<\/em><\/a><\/p>","protected":false},"template":"","news-categories":[37,45,31,29],"class_list":["post-3530","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-supermarket-mass","news-categories-latest-news","news-categories-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upcoming Webinar Releasing Consumer Houseplant Study Results<\/title>\n<meta name=\"description\" content=\"The Floral Marketing Fund (FMF) will host a webinar on December 9th at 1 PM Eastern to present results from a consumer preferences study about houseplants conducted during the COVID-19 pandemic.The Floral Marketing Fund (FMF) will host a webinar on December 9th at 1 PM Eastern to present results from a consumer preferences study about houseplants 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