{"id":3507,"date":"2022-01-04T15:21:00","date_gmt":"2022-01-04T15:21:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/afes-tips-for-vibrant-valentines-day-flowers"},"modified":"2024-03-15T21:46:08","modified_gmt":"2024-03-15T21:46:08","slug":"afes-tips-for-vibrant-valentines-day-flowers","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/afes-tips-for-vibrant-valentines-day-flowers","title":{"rendered":"AFE\u2019s Tips for Vibrant Valentine\u2019s Day Flowers"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/roses-1080x675.jpg\" alt=\"AFE\u2019s Tips for Vibrant Valentine\u2019s Day Flowers\" class=\"\" width=\"1080\" height=\"675\" srcset=\"https:\/\/endowment.org\/wp-content\/uploads\/2014\/02\/roses-1080x675.jpg 1080w, https:\/\/endowment.org\/wp-content\/uploads\/2014\/02\/roses-400x250.jpg 400w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"> <p class=\"wp-block-paragraph\"><a href=\"https:\/\/endowment.org\/wp-content\/uploads\/2014\/01\/redroses.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2070\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/redroses-200x300.jpg\" alt=\"Valentine's Day Red Roses\" width=\"161\" height=\"242\"><\/a><\/p><p>Millions of people celebrate Valentine\u2019s Day with flowers, and AFE has some expert industry tips to keep blooms looking radiant for as long as possible.<\/p><blockquote><p>\u201cDisplaying roses appropriately on Valentine\u2019s Day means less product loss and more happy consumers who hopefully become repeat customers,\u201d said Terril Nell, Ph.D., professor emeritus at the University of Florida and AFE\u2019s Research Coordinator, who along with Ria T. Leonard has coauthored more than a dozen AFE research reports outlining best practices for the retail display of fresh-cut roses and other flowers.<\/p><\/blockquote><h2><\/h2><h2>Tips for Retail Florists<\/h2><a href=\"https:\/\/endowment.org\/wp-content\/uploads\/2014\/01\/rosesincooler.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2068\" class=\"wp-image-2068\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/rosesincooler.png\" alt=\"Valentine's Day roses in cooler\" width=\"110\" height=\"147\"><\/a><p id=\"caption-attachment-2068\" class=\"wp-caption-text\">Florists should display flowers in coolers, not at room temperature.<\/p><p>Customers want quality flowers that last a week or more. In order to achieve that, flowers must be handled properly. Sanitation of storage buckets, coolers, vases and work surfaces is critically important to keep florists\u2019 shops as immaculate as possible.<\/p><p>In past AFE research, The University of Florida Floral Postharvest Team demonstrated that <a title=\"Research Report 410\" href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/410postprod.pdf\" target=\"_blank\" rel=\"noopener\"><b>a clean environment is essential for ensuring the quality and longevity of fresh cut flowers<\/b><\/a>. Flowers processed and stored in a clean environment reduce the proliferation and spread of microbes.<\/p><p>It is also imperative to use freshly made hydration and flower food solutions. Old solutions tend to have a high concentration of microbes, which clog the flower stem opening, restricting the flower\u2019s ability to uptake the solution. The flower will die prematurely if it cannot uptake the solution, so never re-use solutions.<\/p><h2><\/h2><h2><b>Cleanliness Guidelines for a spotless flower shop:<\/b><\/h2><ul><li>Wash hands often<\/li><li>Sterilize all cutting tools<\/li><li>Do not cut stems underwater. Cut stems dry and immediately place into clean, properly mixedflower food solutions<\/li><li>Keep buckets and coolers clean<\/li><li>Remove any dead or diseased flower parts<\/li><li>Use freshly made solutions<\/li><\/ul><a href=\"https:\/\/endowment.org\/wp-content\/uploads\/2014\/01\/rosecomparison.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2069\" class=\"size-full wp-image-2069\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/rosecomparison.png\" alt=\"Valentine's Day roses research\" width=\"224\" height=\"193\"><\/a><p id=\"caption-attachment-2069\" class=\"wp-caption-text\">Roses after 5 days of removal from 8 days in display conditions at two different temperatures.<\/p><p><a title=\"Research Report 447\" href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/447NELL.pdf\" target=\"_blank\" rel=\"noopener\"><b>Keeping flowers cold<\/b><\/a> is one of the most important factors prolonging flower quality and vase life. Floral display coolers allow consumers to browse while simultaneously keeping flowers at the proper temperature needed to enhance vase life. Florists should display roses in florist coolers at no more than 42 degrees Fahrenheit for one to two days. Temperatures of 35 degrees should be used if flowers will be stored more than two days.<\/p><p>Last but not least, <b>always<\/b> provide flower food to customers and make sure they know how to accurately mix it. Your customers <i>will<\/i> notice the difference in how great their flowers look!<\/p><blockquote><p>\u201cResearch has shown time and time again that vase life will often double if flowers are maintained in flower food compared to just plain water at the consumer level,\u201d Nell said. \u201cFlower food accelerates water uptake, reduces microbial growth and gives flowers the sugars they re<a href=\"https:\/\/endowment.org\/wp-content\/uploads\/2014\/01\/rosesgrowing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2067\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/rosesgrowing-300x199.png\" alt=\"Valentine's Day Roses Growing\" width=\"202\" height=\"134\"><\/a>quire to open.\u201d<\/p><\/blockquote><p>Reminding customers to recut the flowers\u2019 stems after purchase if they are not in an arrangement can also help keep their flowers fresh.<\/p><h2><\/h2><h2><b>Tips for Growers<\/b><\/h2><p>At farm level (as well as all other levels of the supply chain), it is essential to <a title=\"Research Report 429\" href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/429nellsp2005.pdf\" target=\"_blank\" rel=\"noopener\"><b>keep flowers free from ethylene damage<\/b><\/a>, which can cause your Valentine\u2019s Day roses to wilt, drop petals and leaves or yellow. Nell suggests growers use an anti-ethylene treatment like Silver Thiosulfate, EthylBloc or Ethylene Buster to protect flowers from ethylene damage.<\/p><p>Growers must also hydrate flowers with quality commercial hydration solutions and maintain appropriate temperatures.<\/p><h2><\/h2><h2><b>Tips for Wholesalers<\/b><\/h2><p>For healthy roses, Nell said wholesalers should keep roses at 35 degrees and use commercial hydration solutions.<\/p><blockquote><p>\u201cAnd it should go without saying, but wholesalers should always follow the first-in, first-out method with their inventory,\u201d he said. \u201cIt really is important to pay close attention to that.\u201d<\/p><\/blockquote><p>Following these important tips will help keep your satisfied customers coming back for more.<\/p>","protected":false},"template":"","news-categories":[31,29,41],"class_list":["post-3507","news","type-news","status-publish","hentry","news-categories-latest-news","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AFE&#039;s Tips for Vibrant Valentine&#039;s Day Flowers<\/title>\n<meta name=\"description\" content=\"AFE knows flowers that look great and have long vase lives are essential to your Valentine&#039;s Day. 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