{"id":3327,"date":"2022-07-15T17:14:00","date_gmt":"2022-07-15T17:14:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/partner-with-afe-to-share-industry-resources"},"modified":"2024-03-15T21:41:42","modified_gmt":"2024-03-15T21:41:42","slug":"partner-with-afe-to-share-industry-resources","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/partner-with-afe-to-share-industry-resources","title":{"rendered":"Partner with AFE to Share Industry Resources"},"content":{"rendered":"<h2 style=\"font-weight: 400; text-align: center;\"><strong><span style=\"color: #c43bad;\">DWF Delivers Care &amp; Handling Posters to Retail Florists<\/span><\/strong><\/h2><p class=\"wp-block-paragraph\" style=\"font-weight: 400;\"><span style=\"color: #000000;\">El<\/span> <a href=\"https:\/\/endowment.org\/es\/\">Endowment Floral Americano<\/a> <span style=\"color: #000000;\">aims support the industry through resources that help floriculture businesses grow like the best practices based on funded research, the AFE Career Center, scholarships, internships, grants, and more. This year, at the<\/span> <a href=\"https:\/\/glfee.com\/\">Great Lakes Floral &amp; Event Expo<\/a><span style=\"color: #000000;\">, AFE connected with John Smith, Manager of DWF\u2019s Toledo branch to form a partnership to share AFE\u2019s impactful resources directly with his local floral community.<\/span><\/p><p style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-15368\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/DWFCareandHandling-scaled.jpeg\" alt=\"\" width=\"398\" height=\"298\"><a href=\"http:\/\/www.dwfwholesale.com\/\">DWF<\/a> <span style=\"color: #000000;\">is a longtime supporter of AFE, including their<\/span> <a href=\"https:\/\/endowment.org\/es\/funding-the-future\/\">Campa\u00f1a de recaudaci\u00f3n de fondos 2022<\/a><span style=\"color: #000000;\">. John recalls, \u201cI\u2019ve worked in the industry for 42 years and know that the Endowment has always been around supporting and empowering floral industry businesses like ours.\u201d He was interested in sharing AFE\u2019s resources more broadly with DWF\u2019s network by delivering the Care &amp; Handling Posters directly to their partnered retail florist shops.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\">The Endowment mailed 150 Care &amp; Handling Posters to DWF for free. Yes, these key industry resources are provided totally free of charge to anyone who asks. From there, John Smith divided the posters amongst his six delivery drivers to be distributed across Ohio, Michigan, and some of Indiana. Partnerships like these help the Endowment to share its resources more broadly and help the industry increase profits.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\">\u201cIf the employees of the floral shops read and follow these posters, it will save the businesses a lot of money in the long run. It just makes sense,\u201d noted Smith. The posters show best practices to ensure that retailers can provide the best quality product to their customers. The instructions on the posters come directly from proven AFE-funded research on care &amp; handling. It stresses the <strong>three C\u2019s \u2013 Cooling, Cleanliness, and Care<\/strong> \u2013 all essential factors to keeping flowers at their best! \u201cThis will ensure that floral shops throw away less product,\u201d added Smith, knowing that the increased lifespan of flowers through best practices will ultimately decrease waste.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\">Additionally, with the current labor shortages, many shops are experiencing a lot of turnover, \u201cthis poster is a great tool for onboarding new employees. It makes people pay more attention and be mindful with the product.\u201d The Endowment also sent 150 postcards showing the<\/span> <a href=\"https:\/\/afecareercenter.com\/\">Centro de orientaci\u00f3n profesional<\/a> <span style=\"color: #000000;\">and AFE\u2019s other<\/span> <a href=\"https:\/\/endowment.org\/es\/recursos-de-contratacion\/\">recruitment resources,<\/a><span style=\"color: #000000;\"> all aimed at helping the industry as a whole. From posting a job to participating in job fairs, AFE has resources to make the hiring process easier with customizable job templates and more.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a href=\"https:\/\/endowment.org\/es\/nuevo-poster-ofrece-consejos-para-el-cuidado-de-las-flores\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11859\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/AFE-CareHandling-Poster-V3-scaled.jpg\" alt=\"\" width=\"347\" height=\"431\"><\/a>\u201cFor many years, AFE has been educating people and promoting our industry,\u201d stated Smith. In fact, the Endowment has been the leading charitable organization for the floral industry for over 60 years now; And it is only through ongoing industry support from partners like DWF that the Endowment can continue to serve and provide these impactful resources.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\"><strong>Request a Poster or Become a Partner<\/strong><\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\">Puedes<\/span> <a href=\"https:\/\/endowment.dm.networkforgood.com\/forms\/27237?iframe=1\"><strong>order a poster for your business today!<\/strong><\/a><strong><span style=\"color: #000000;\"> Or, if you\u2019d like to partner with AFE to deliver resources to your network, reach out to us at<\/span> <\/strong><a href=\"mailto:communications@afeendowment.org\">communications@afeendowment.org<\/a><span style=\"color: #000000;\"><strong>.<\/strong><\/span><\/p><p>\u00a0<\/p><p><em>Por Karin Krause, gerente de Comunicaciones y Divulgaci\u00f3n de AFE<\/em><\/p><p>\u00a0<\/p>","protected":false},"template":"","news-categories":[31,29],"class_list":["post-3327","news","type-news","status-publish","hentry","news-categories-latest-news","news-categories-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Partner with AFE to Share Industry Resources<\/title>\n<meta name=\"description\" content=\"We support the industry with resources that help floriculture businesses grow. 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