{"id":3099,"date":"2023-04-13T14:02:00","date_gmt":"2023-04-13T14:02:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/preparing-for-mothers-day-2023-tips-and-trends"},"modified":"2024-03-22T19:11:27","modified_gmt":"2024-03-22T19:11:27","slug":"preparing-for-mothers-day-2023-tips-and-trends","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/preparing-for-mothers-day-2023-tips-and-trends","title":{"rendered":"Preparing for Mother\u2019s Day 2023 \u2013 Tips and Trends"},"content":{"rendered":"

As a part of our focus on fostering the next generation of floral industry members, AFE is pleased to feature content directly from members of our Young Professionals Council (YPC)<\/a>! This article on Mother\u2019s Day 2023 comes directly from Gina Tarquinio, a floral designer at An Enchanted Florist at Skippack Village<\/a>. This piece contains photos of some of Gina\u2019s floral designs (view Gina\u2019s portfolio here)<\/a>.<\/p>\n\n\n\n

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Mother\u2019s Day is right around the corner on Sunday, May 14th<\/strong>. This holiday is traditionally known for taking the time to show extra love and appreciation for Moms and Mother figures in our lives.<\/p>\n\n\n\n

According to the National Retail Federation<\/a>, Mother\u2019s Day is the 3rd most lucrative holiday in the industry, following Valentine\u2019s Day and Christmas\/Hanukkah. Mother\u2019s Day is responsible for 26% of sales and 24% of sales volume. In 2022, NRF says 84% of people surveyed said they planned to celebrate Mother\u2019s Day, spending an average of about $245 on Mother\u2019s Day gifts. The top 3 categories for gifts included Greeting Cards at 75%, Flowers at 72%, and Outings at 57%. When NRF asked, \u201cWhen purchasing gifts, what is most important to gift-givers?\u201d they rated a gift that is unique as the most important (46%) and cheaper\/more cost-effective as least important (17%).<\/p>\n\n\n\n

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Right behind unique gifts, gifts that create a special memory came next (41%). According to a recent Floral Marketing Fund Study on Increasing Demand and Satisfaction in the Floral Industry, <\/a>consumers have overall positive associations with cut flowers. Respondents were studied by generation. In this report, Baby Boomers and older are grouped together and are defined as those born in 1964 or before, and Gen X are those born from 1965-1984. Those two age brackets, the ages of many mom figures, both reported that they feel cut flowers positively impact both your overall mood as well as overall household mood. Gen X also perceived cut flowers as helping boost workplace morale and reduce stress. In this study, Mother\u2019s Day saw the highest percentage of consumers buying cut flowers at 51%<\/strong>. <\/p>\n\n\n\n

 As connoisseurs of fresh-cut flower arranging, our job on the retail floral frontline is to make sure we communicate all the positive effects of flowers and create moments that are unforgettable between the customer and the flower recipient.
 
Mother\u2019s Day is a holiday that provides more flexibility to florists compared to other holidays, such as Valentine\u2019s Day, where \u201cday of\u201d demands are high. Mother\u2019s Day can be extended throughout the week leading up to which makes easier weight load distribution for teams in retail floral shops, delivery routing & scheduling, and staffing, among other important preparations.
 
What can we expect to see?<\/strong><\/p>\n\n\n\n

Fresh-cut flowers are always a favorite. Wrapped bouquets and arrangements have always been a staple when it comes to gifting flowers. Dish gardens and other trendy plants are other go-to options. Gathered from several sources, I researched predicted trends for the Spring\/Summer 2023 Season. What I found were common themes of:<\/p>\n\n\n\n

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