{"id":2906,"date":"2011-12-20T15:00:00","date_gmt":"2011-12-20T15:00:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/fmrf-social-media-guide-for-retailers-and-wholesalers"},"modified":"2024-03-22T18:18:08","modified_gmt":"2024-03-22T18:18:08","slug":"guia-de-redes-sociales-de-la-fmrf-para-minoristas-y-mayoristas","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/fmrf-social-media-guide-for-retailers-and-wholesalers","title":{"rendered":"Gu\u00eda de redes sociales de FMRF para minoristas y mayoristas"},"content":{"rendered":"\"Gu\u00eda

\"sociaFMRF<\/a>El Fondo de Investigaci\u00f3n de Marketing Floral<\/a><\/strong> se ha asociado con la Organizaci\u00f3n para la Promoci\u00f3n de las Flores (FPO) en un proyecto de un a\u00f1o, Una gu\u00eda de redes sociales para floristas y mayoristas<\/strong><\/em>.
Esta gu\u00eda analizar\u00e1 la literatura sobre redes sociales, las mejores pr\u00e1cticas y casos de estudio para desarrollar una gu\u00eda de redes sociales para la industria de la floricultura. El proyecto ser\u00e1 dirigido por Charles Hall, Ph.D., de la Universidad A&M de Texas; Bridget Behe, Ph.D., de la Universidad Estatal de M\u00edchigan; y Chengyan Yue, Ph.D., de la Universidad de Minnesota.
\u201cLa FPO se complace en asociarse con la FMRF para financiar este proyecto que puede ayudar a posicionar mejor a nuestra industria para atraer a consumidores nuevos y potenciales de nuestros productos con el fin de aumentar el consumo\u201d, dijo Stan Pohmer, director ejecutivo de la Flower Promotion Organization.
Muchas industrias est\u00e1n utilizando con \u00e9xito las redes sociales como herramienta de comunicaci\u00f3n para aumentar las ventas y construir relaciones con los clientes. El proyecto de redes sociales de la FMRF busca analizar en profundidad c\u00f3mo los floristas detallistas pueden utilizar eficazmente las redes sociales. La gu\u00eda incluir\u00e1 un an\u00e1lisis de herramientas de redes sociales espec\u00edficas con recomendaciones sobre c\u00f3mo utilizarlas mejor, y ser\u00e1 aplicable a los miembros de la industria con una amplia gama de experiencia en redes sociales. La gu\u00eda incluir\u00e1 un documento PDF electr\u00f3nico y una serie de videos, y estar\u00e1 disponible para su distribuci\u00f3n en el oto\u00f1o de 2012.
Acerca de FMRF<\/strong>
El Fondo de Investigaci\u00f3n de Marketing Floral (FMRF), creado en 2008 por los administradores de la AFE, financia proyectos de investigaci\u00f3n sobre el consumidor destinados al avance del sector de la floricultura. Con el apoyo financiero adicional de otras organizaciones del sector y de particulares, el FMRF ha concedido m\u00e1s de $110 000 en subvenciones durante sus dos primeros a\u00f1os. Crea una cuenta en www.floralmarketingresearchfund.org<\/a><\/strong> para recibir las \u00faltimas noticias e informes de investigaci\u00f3n.<\/p>","protected":false},"template":"","news-categories":[37,31,29,41,46],"class_list":["post-2906","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-latest-news","news-categories-news","news-categories-florist-event","news-categories-wholesale-fresh"],"acf":[],"yoast_head":"\nFMRF Social Media Guide for Retailers and Wholesalers - American Floral Endowment<\/title>\n<meta name=\"description\" content=\"The Floral Marketing Research Fund (FMRF) is partnering with the Flower Promotion Organization to publish a social media guide for florists.The Floral Marketing Research Fund (FMRF) is partnering with the Flower Promotion Organization to publish a social media guide for florists.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/endowment.org\/es\/noticias\/guia-de-redes-sociales-de-la-fmrf-para-minoristas-y-mayoristas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FMRF Social Media Guide for Retailers and Wholesalers - 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