{"id":24614,"date":"2026-04-21T12:49:20","date_gmt":"2026-04-21T12:49:20","guid":{"rendered":"https:\/\/endowment.org\/?post_type=news&#038;p=24614"},"modified":"2026-04-21T18:20:09","modified_gmt":"2026-04-21T18:20:09","slug":"conectando-la-investigacion-con-el-piso-de-venta","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/bridging-research-and-the-retail-floor","title":{"rendered":"Conectando la investigaci\u00f3n con el piso de ventas"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Por Bob Callahan, director ejecutivo de Floriexpo<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"http:\/\/Floriexpo.com\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/2026\/04\/Newsletter-Images-4.png\" alt=\"\" class=\"wp-image-24615\" style=\"width:345px;height:auto\" srcset=\"https:\/\/endowment.org\/wp-content\/uploads\/2026\/04\/Newsletter-Images-4.png 600w, https:\/\/endowment.org\/wp-content\/uploads\/2026\/04\/Newsletter-Images-4-300x300.png 300w, https:\/\/endowment.org\/wp-content\/uploads\/2026\/04\/Newsletter-Images-4-150x150.png 150w, https:\/\/endowment.org\/wp-content\/uploads\/2026\/04\/Newsletter-Images-4-540x540.png 540w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A trav\u00e9s de una asociaci\u00f3n estrat\u00e9gica con la <\/em><a href=\"http:\/\/floralmarketingfund.org\"><em>Floral Marketing Fund (FMF)<\/em><\/a><em>, en colaboraci\u00f3n con AFE, Floriexpo 2026 se centrar\u00e1 en conectar la investigaci\u00f3n, las perspectivas de los consumidores y la aplicaci\u00f3n en el mundo real para apoyar el crecimiento de la industria a largo plazo.<\/em><em><br><\/em><em><br><\/em>Para garantizar que estamos guiando a esta industria hacia un crecimiento real, en Floriexpo estamos centrando nuestra atenci\u00f3n en tres \u00e1reas cr\u00edticas: proporcionar un conjunto de herramientas completo para el minorista de supermercados moderno, potenciar a los mayoristas y minoristas, y apostar por asociaciones estrat\u00e9gicas que conviertan los datos sin procesar en una realidad minorista.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un kit de herramientas completo para el comprador moderno<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Estamos introduciendo varios cambios importantes en la superficie de exposici\u00f3n dise\u00f1ados para atender al comprador de 2026. Un enfoque clave este a\u00f1o es nuestra asociaci\u00f3n con Certified American Grown, que completa el panorama de abastecimiento para el mercado norteamericano. Al exhibir granjas nacionales junto con nuestros socios internacionales esenciales de Am\u00e9rica del Sur y Canad\u00e1, estamos ayudando a los minoristas a construir departamentos florales m\u00e1s resilientes, diversificados y transparentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Potenciando a mayoristas y floristas minoristas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien Floriexpo es el principal destino para la floricultura de gran consumo, su propuesta de valor se extiende profundamente en los sectores de floristas mayoristas y minoristas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para mayoristas: La exposici\u00f3n sirve como un centro de abastecimiento de alta eficiencia. En un solo viaje, puede evaluar a nuevos proveedores globales y granjas nacionales, asegurando que su inventario se mantenga a la vanguardia de los cambios estacionales y los desaf\u00edos log\u00edsticos.<\/li>\n\n\n\n<li>Para los floristas minoristas: el valor se encuentra en la predicci\u00f3n de tendencias y el dominio t\u00e9cnico. Al ver la \u201cpr\u00f3xima gran novedad\u201d en productos duraderos y variedades florales meses antes de que lleguen al mercado general, los floristas locales pueden posicionarse como creadores de tendencias de alta gama en sus propias comunidades.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inteligencia sobre intuici\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los hitos m\u00e1s significativos para la feria de 2026 es nuestra asociaci\u00f3n formal con AFE y FMF. No podemos impulsar esta industria bas\u00e1ndonos \u00fanicamente en la intuici\u00f3n; necesitamos inteligencia rigurosa y basada en datos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de esta asociaci\u00f3n, estamos llevando la investigaci\u00f3n acad\u00e9mica directamente a las aplicaciones minoristas. Lo m\u00e1s destacado del evento ser\u00e1 la presentaci\u00f3n del innovador estudio, \u201c<strong>Atraer a los consumidores de la Generaci\u00f3n Z.<\/strong>\u201dSabemos que la pr\u00f3xima generaci\u00f3n de compradores valora el bienestar y la autenticidad de manera diferente. Si un comprador no entiende el \u201cpor qu\u00e9\u201d detr\u00e1s de una compra de la Generaci\u00f3n Z, corre el riesgo de quedarse atr\u00e1s. Nos enorgullece ofrecer la plataforma donde esta investigaci\u00f3n se convierte en realidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La energ\u00eda de la industria<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, el sector floral es un negocio sensorial, y nuestra programaci\u00f3n lo refleja. El concurso Iron Designer sigue siendo una clase magistral de creatividad bajo presi\u00f3n. Este a\u00f1o a\u00f1adiremos un giro: los competidores deber\u00e1n incorporar una \u201cflor misteriosa\u201d de nuestra Ceremonia Oficial de Bautizo de Flores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y como los negocios a veces ocurren fuera del estand, Flori After Dark \u2014nuestro incre\u00edble crucero en yate por el Intracoastal\u2014 sigue siendo un elemento b\u00e1sico. Hay algo \u00fanico en hacer contactos en el agua en Fort Lauderdale que derriba barreras de una manera que una sala de reuniones tradicional simplemente no puede.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un legado compartido<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para los investigadores, estudiantes y donantes que apoyan a la AFE: su trabajo es la columna vertebral de nuestra zona de exposici\u00f3n. Cada beca y proyecto de investigaci\u00f3n financiado se manifiesta eventualmente en un mejor producto o en un profesional m\u00e1s capacitado en nuestros pasillos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Invito a toda la comunidad \u2014desde las cadenas de supermercados m\u00e1s grandes hasta las casas mayoristas locales y los dise\u00f1adores independientes\u2014 a unirse a nosotros este pr\u00f3ximo mes de mayo. Vayamos m\u00e1s all\u00e1 de lo transaccional y centr\u00e9monos en la alegre b\u00fasqueda de hacer crecer esta industria juntos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Detalles de Floriexpo 2026:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fechas: 27\u201329 de mayo de 2026<\/li>\n\n\n\n<li>Ubicaci\u00f3n: Broward County Convention Center, Fort Lauderdale, FL<\/li>\n\n\n\n<li>Inscripci\u00f3n: Ya abierta en<a href=\"https:\/\/www.floriexpo.com\"> <strong>Floriexpo.com<\/strong><\/a><\/li>\n<\/ul>","protected":false},"template":"","news-categories":[37,29,41],"class_list":["post-24614","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bridging Research and the Retail Floor - American Floral Endowment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/endowment.org\/es\/noticias\/conectando-la-investigacion-con-el-piso-de-venta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridging Research and the Retail Floor - 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