{"id":22662,"date":"2025-07-02T18:46:19","date_gmt":"2025-07-02T18:46:19","guid":{"rendered":"https:\/\/endowment.org\/?post_type=news&#038;p=22662"},"modified":"2025-07-24T13:57:20","modified_gmt":"2025-07-24T13:57:20","slug":"memorial-tribute-established-honoring-frank-biddle","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/memorial-tribute-established-honoring-frank-biddle","title":{"rendered":"Memorial Tribute Established Honoring Frank Biddle"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>It is with great sadness that we report the passing of floral industry champion Frank Biddle.<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"439\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/2025\/07\/primaryphotocropped.jpeg\" alt=\"\" class=\"wp-image-22666\" style=\"width:300px;height:auto\" srcset=\"https:\/\/endowment.org\/wp-content\/uploads\/2025\/07\/primaryphotocropped.jpeg 315w, https:\/\/endowment.org\/wp-content\/uploads\/2025\/07\/primaryphotocropped-215x300.jpeg 215w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A memorial tribute has been created through the&nbsp;<a href=\"http:\/\/endowment.org\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>American Floral Endowment (AFE)<\/strong><\/a>&nbsp;honoring Francis \u201cFrank\u201d Biddle, who passed away peacefully on June 27, 2025, at the age of 60. The tribute was established by Frank\u2019s industry friends Steve Dionne of Wafex USA, Chris Drummond of Penny\u2019s by Plaza Flowers, Greg Coleman of Mayfield Florist, and Ken Young of Phoenix Flower Shops in recognition of his leadership, innovation, and lifelong dedication to the floral industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frank was a bold and visionary entrepreneur whose influence helped reshape floral commerce across the Americas. After earning a degree in International Studies from Juniata College and relocating to southern California, Frank discovered the floral industry and never looked back. His passion for people, flowers, and the natural world converged when he co-founded Dos Gringos, a company rooted in sourcing florals from Mexico. In 1993, he founded&nbsp;<a href=\"https:\/\/www.fbiflowers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Francis Biddle International (FBI Flowers)<\/strong><\/a>&nbsp;\u2013 a business that grew to encompass over 170 acres of fresh-cut greens, florals, and avocados in the hills of San Diego County.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/2025\/07\/00cacc28-63a9-4294-9c96-054d34a4f668-768x1024.jpg\" alt=\"\" class=\"wp-image-22667\" style=\"width:334px;height:auto\" srcset=\"https:\/\/endowment.org\/wp-content\/uploads\/2025\/07\/00cacc28-63a9-4294-9c96-054d34a4f668-768x1024.jpg 768w, https:\/\/endowment.org\/wp-content\/uploads\/2025\/07\/00cacc28-63a9-4294-9c96-054d34a4f668-225x300.jpg 225w, https:\/\/endowment.org\/wp-content\/uploads\/2025\/07\/00cacc28-63a9-4294-9c96-054d34a4f668-540x720.jpg 540w, https:\/\/endowment.org\/wp-content\/uploads\/2025\/07\/00cacc28-63a9-4294-9c96-054d34a4f668-900x1200.jpg 900w, https:\/\/endowment.org\/wp-content\/uploads\/2025\/07\/00cacc28-63a9-4294-9c96-054d34a4f668.jpg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Two years later, Frank co-founded&nbsp;<a href=\"https:\/\/www.twiconsol.com\/home\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tradewinds Intl<\/strong><\/a>, where he&nbsp;brought his signature energy and creativity to the importing side of the business. His foresight in streamlining logistics and shortening the supply chain between South American farms and U.S. buyers revolutionized how flowers from Colombia and Ecuador made it to market. That impact is still felt across the floral sector today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frank\u2019s expertise and generosity didn\u2019t stop at his own companies. He was a regular supporter of AFE\u2019s Annual Fundraising Campaigns. He served on the Board of Directors of CalFlowers, eventually stepping into the role of President, where he helped plant the seeds for new ideas and influential campaigns like That Flower Feeling. Whether he was mentoring young professionals, collaborating with growers, or tackling challenges on behalf of the entire industry, Frank brought integrity, warmth, and an adventurous spirit to everything he touched.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He often described the industry as a \u201cglobal tribe,\u201d and his connections spanned continents and decades, fueled by trade shows, dusty farm visits, and spontaneous detours through Colombian hillsides. His colleagues knew him as both a fierce advocate and a loyal friend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cFrank was more than just a brilliant entrepreneur. He was a genuine friend and a passionate advocate for our industry,\u201d<\/strong> said Steve Dionne, longtime friend and Managing Partner of Wafex USA. <strong>\u201cHis legacy will continue to inspire all of us.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frank is survived by his wife, Jennifer, and their sons, Joseph and George. Together, Jennifer and George will carry on the operations of both FBI Flowers and Tradewinds Intl, preserving the legacy Frank built with dedication, heart, and bold imagination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frank\u2019s Celebration of Life will be held at the Flower Fields in Carlsbad on July 20th at 11:00 a.m. followed by a luncheon. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can honor Frank\u2019s memory with a donation to the&nbsp;<strong>Frank Biddle Memorial Tribute<\/strong>. Contributions can be made&nbsp;<a href=\"https:\/\/endowment.networkforgood.com\/projects\/71074-donate-to-afe\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>online here<\/strong><\/a>&nbsp;or by sending a check with&nbsp;<a href=\"https:\/\/endowment.org\/wp-content\/uploads\/2025\/07\/Biddle_Memorial-Tribute-Form.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this form<\/strong><\/a>&nbsp;to AFE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Endowment Floral Americano<br>c\/o Frank Biddle&nbsp;Memorial Tribute<br>610 Madison Street, Suite 101, PMB 803<br>Alexandria, VA 22314<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The family is always notified of donations, and contributions can be made in any amount.<\/em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>","protected":false},"template":"","news-categories":[32,42,31,48,29],"class_list":["post-22662","news","type-news","status-publish","hentry","news-categories-donors","news-categories-grower","news-categories-latest-news","news-categories-memorials","news-categories-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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