{"id":2129,"date":"2016-09-27T12:18:00","date_gmt":"2016-09-27T12:18:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/gabriel-becerra-appointed-to-president-of-fmrf"},"modified":"2024-03-18T22:03:33","modified_gmt":"2024-03-18T22:03:33","slug":"gabriel-becerra-appointed-to-president-of-fmrf","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/gabriel-becerra-appointed-to-president-of-fmrf","title":{"rendered":"Gabriel Becerra Appointed to President of FMRF"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.fmrf.org\" target=\"_blank\" rel=\"noopener\"><strong>Floral\u00a0Marketing Research Fund (FMRF)<\/strong><\/a> has announced the appointment of <strong>Gabriel Becerra<\/strong> of Golden Flowers in Miami, Fla. as the new President of the FMRF\u00a0Board, effective Sept. 1, 2016.<br><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-8902 size-medium\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/GabrielBecerra2-262x300.jpg\" alt=\"Gabriel Becerra\" width=\"262\" height=\"300\">Becerra precedes Paul Bachman of Bachman\u2019s Inc., who completed his two-year FMRF\u00a0presidency.<br>\u201cI am very happy to lead the efforts of the FMRF to provide the industry with much-needed support in consumer marketing research, which will continue to help the different segments increase consumption of flowers and floral products,\u201d\u00a0Becerra said.<br>\u201cFMRF\u00a0has funded extremely valuable projects, and now we want floriculture industry members to utilize them.\u201d<br>Becerra recently completed a two-year term as AFE Chairman, and remains on the AFE\u00a0Board as past Chairman for two years.<br>The FMRF was established in 2008 by AFE to fund floral industry consumer research. Since then, five major projects have been completed, including the most recent <a href=\"https:\/\/endowment.org\/es\/generationsstudy\/\" target=\"_blank\" rel=\"noopener\"><strong>2016\u00a0Generations of Flowers Study<\/strong><\/a> in collaboration with the Society of American\u00a0Florists.<br>Two new studies are in development and the results will be released in 2017. All reports are available <strong>free<\/strong> to the industry at <a href=\"https:\/\/www.FMRF.org\" target=\"_blank\" rel=\"noopener\"><strong>FMRF.org<\/strong><\/a>.<\/p>","protected":false},"template":"","news-categories":[37,31,29],"class_list":["post-2129","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-latest-news","news-categories-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gabriel Becerra Appointed to President of Floral Marketing Research Fund<\/title>\n<meta name=\"description\" content=\"The Floral Marketing Research Fund (FMRF) announced the appointment of Gabriel Becerra of Golden Flowers in Miami as the new President of the FMRF Board.The Floral Marketing Research Fund (FMRF) announced the appointment of Gabriel Becerra of Golden Flowers in Miami as the new President of the FMRF Board.\" \/>\n<meta name=\"robots\" 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