{"id":2118,"date":"2017-01-17T16:28:00","date_gmt":"2017-01-17T16:28:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/new-study-provides-strategies-to-win-over-millennials"},"modified":"2024-03-18T22:02:16","modified_gmt":"2024-03-18T22:02:16","slug":"new-study-provides-strategies-to-win-over-millennials","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/new-study-provides-strategies-to-win-over-millennials","title":{"rendered":"New Study Provides Strategies to Win Over Millennials"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.fmrf.org\" target=\"_blank\" rel=\"noopener\"><strong>Floral\u00a0Marketing Research Fund (FMRF)<\/strong><\/a> has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers.<br><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-9185 size-medium\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/AFEFMRF_MarketingMillennialsReport_Cover-231x300.jpg\" alt=\"Microsoft Word - FINAL2AFE Report_121216.docx\" width=\"231\" height=\"300\">The FMRF study, called \u201c<a href=\"https:\/\/www.fmrf.org\" target=\"_blank\" rel=\"noopener\"><strong>Marketing Tactics to Increase Millennial Floral Purchases<\/strong><\/a>,\u201d was conducted by Dr. Chengyan Yue of the University of Minnesota and sponsored by Asocolflores.<br>The study explored innovative marketing strategies and tactics to better target Millennials, who are key to the future of the floral industry.<br>Results of the study reveal ways to effectively attract Millennials to floral products, as well as data on their attitudes, preferences and barriers to purchasing flowers.<br><strong>Top key findings and a detailed checklist of marketing recommendations are featured in the report and are invaluable to the industry.<\/strong><br><strong><br><\/strong><a href=\"https:\/\/fmrf.org\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9288\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Millennials_ad_560x100_144dpi-300x54.jpg\" alt=\"Millennials_ad_560x100_144dpi\" width=\"534\" height=\"96\"><\/a><br>\u00a0<br>Some of the important strategies include:<\/p><ul><li><strong>Encourage customization and personalization<\/strong><br>\u2013 Provide Millennials the opportunity to arrange their own bouquets and customize their delivery, designs and discount options.<br>\u2013 Reposition floral products as trendy and modern.<\/li><li><strong>Provide value for their dollar<\/strong><br>\u2013 Offer loyalty programs with awards or points that do not expire.<br>\u2013 Create subscription services that are easy to use.<br>\u2013 Overcome the price barrier by offering free gifts, coupons and discounts.<\/li><\/ul><ul><li><strong>Use electronic word-of-mouth<\/strong> <strong>to generate interest<\/strong><br>\u2013 Maintain a strong social media presence.<br>\u2013 Develop apps on mobile phones that engage Millennials using coupons, easy payment options and other desirable features.<br>\u2013 Create advertisements that contain funny, unique and interesting information about flowers.<\/li><\/ul><p>The FMRF was established in 2008 by AFE to fund floral industry consumer research. Since then, five major projects have been completed, including the most recent <a href=\"https:\/\/endowment.org\/es\/generationsstudy\/\" target=\"_blank\" rel=\"noopener\"><strong>2016\u00a0Generations of Flowers Study<\/strong><\/a>.<br><strong>Register to download the FREE report and other reports at <\/strong><strong><a href=\"https:\/\/www.FMRF.org\" target=\"_blank\" rel=\"noopener\">FMRF.org<\/a>.<\/strong><\/p>","protected":false},"template":"","news-categories":[37,31,29,41],"class_list":["post-2118","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-latest-news","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Study Provides Strategies to Win Over Millennials<\/title>\n<meta name=\"description\" content=\"The Floral Marketing Research Fund released results from a study that provides a 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