{"id":21131,"date":"2024-10-15T15:14:16","date_gmt":"2024-10-15T15:14:16","guid":{"rendered":"https:\/\/endowment.org\/?post_type=news&p=21131"},"modified":"2024-10-16T13:19:33","modified_gmt":"2024-10-16T13:19:33","slug":"impact-of-the-arizona-retail-florist-travel-grant","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/impact-of-the-arizona-retail-florist-travel-grant","title":{"rendered":"An Incredible Experience: The Impact of the Arizona Retail Florist Travel Grant"},"content":{"rendered":"

Each year, through our Arizona Retail Florist Education Travel Grant<\/a>,<\/strong> a retail florist is given the opportunity to attend an exciting in-person educational conference or event. Recently, Caroline Naylor, AzMF of Razzle Dazzle\u00ae<\/strong> Flowers & Gifts, attended the SAF Miami 2024 Conference<\/strong><\/a> with support from this fund.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Razzle Dazzle\u00ae Flowers & Gifts<\/strong><\/a> is a fully family-owned and operated business in Mesa, Arizona, run by Caroline and her two sisters, Clara and Marcella. All three sisters attended the convention and were able to \u2018divide and conquer\u2019 to participate in as many classes and educational sessions as possible. They are also celebrating their 20th Anniversary<\/strong> of opening their shop in 2024! <\/p>\n\n\n\n

The Arizona Retail Floral Education Travel Grant was created to provide support for traditional retail florists in Arizona, like Caroline and her sisters, as they pursue floral industry educational or design events outside of the state of Arizona. The grant is open to owners, managers, and employees of traditional retail florists with a brick-and-mortar storefront in Arizona and was established from the defunct FTD District 8K with additional initial funding provided by Ken and Lynn Young of Phoenix Flower Shops<\/strong><\/a>. The fund continues to grow with contributions and support from Arizona floral businesses. Each year, we are so grateful for the opportunity to support retail florists through this fund and hear about their incredible educational experiences at industry events. <\/p>\n\n\n\n

Read more about Caroline\u2019s memorable and enlightening experience below!<\/p>\n\n\n\n\t

\n
<\/div>\n <\/div>\n<\/div>\n\n\n

By Caroline L Naylor, AzMF of Razzle Dazzle\u00ae Flowers & Gifts<\/em>

I want to express a dinner plate size dahlia THANK YOU to the Arizona Travel Grant program and the American Floral Endowment for making an incredible experience possible!<\/strong><\/p>\n\n\n\n

Attending the Society of American Florists 2024 Annual Convention in Miami was unforgettable! My first memorable experience was standing outside the airport waiting for transportation to the hotel when I was swamped with the high humidity level to the point where I could not wear my glasses and still see. Being a native Arizonan, my first inclination was to turn around, get back on the plane, and return to Arizona to escape the brutal humidity in Florida. I persevered and was richly rewarded with many choice experiences in the following days. The transformative experience for me began with a standout moment when the keynote speaker Gregory Offner presented me with a signed copy of his book \u201cThe Tip Jar Culture \u2013 How To Re-Engage and Reignite Your Workforce\u201d onstage!  I love books and especially appreciate copies signed by the author, so I was absolutely delighted.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In his keynote address on Thursday August 8, 2024, Mr. Offner shared three principles of engaging experiences he learned and observed from time he spent as a dueling pianist in bars (Take A Sip, Fill Out A Slip, Leave A Tip) and he chose me to help demonstrate the \u201cFill Out A Slip\u201d principle when he invited me to come up on stage while he played my request of \u201cSweet Caroline\u201d by Neil Diamond on the piano on-stage.  Several of my previously un-met flower friends from throughout the world sang along just as if we were all in a piano bar! <\/p>\n\n\n\n

Although I was literally blinded by the light at the time, I soon learned that everyone in the audience was a \u201cKeeper\u201d as I had the opportunity to meet multitudes of flower friends during the remaining days of the conference as so many people approached me during the remainder of the conference and said \u201cHi, Sweet Caroline\u201d so I had opportunities to meet many more fellow florists as well as industry leaders than I ever would have dreamed possible because I am actually a shy introvert.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I read my gift copy of \u201cThe Tip Jar Culture \u2013 How To Re-Engage and Reignite Your Workforce\u201d on the plane ride home and was able to glean much deeper insight into the underlayment of each of the three principles, techniques, and best practices he elucidated in his book and my sisters and I are examining and researching ways to successfully deploy some of the strategies and techniques he outlined for the enrichment of our current team members as well as future team members we will bring onboard.  This was extremely beneficial information to obtain as a small business owner. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The convention was not just a place to learn\u2014it was a hub of inspiration and networking. <\/strong>All three business partners in our shop (three sisters) were able to attend the convention, so we took the opportunity to divide and conquer the information offered by each attending different classes, and then we participated in a creative collaboration each night to discuss and implement the various new ideas that had been sparked and discuss new professional connections and benefits that will shape our business in the years to come.  <\/p>\n\n\n\n

We all greatly appreciated being able to participate in the “Trends and Challenges” roundtable, where professionals from all sectors of the industry gathered to discuss how we can improve industry collaboration to share \u201cThat Flower Feeling\u201d with as many consumers as possible to benefit not only the consumers but also florists, wholesalers, and growers from across the country.  I felt particularly fortunate to have a seat at what I considered the POWER table with industry leaders such as Chief Economist Dr. Charlie Hall, Dr. Marvin Miller, AAF, of <\/strong>Ball Horticultural Company, Chris Drummond, AAF, PFCI, of Penny\u2019s by Plaza Flowers, and Kristin Gilliland of Gardens America among others who provided me the opportunity to absorb keen insight as our table delved into emerging market trends, the future potential of floristry, enhancing floral business operations, shedding light on the evolution of our industry and how to stay competitive in today\u2019s business environment.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Thanks to the Arizona Travel Grant from the American Floral Endowment, I was able to attend this incredible convention; without this support, attending the convention across the country would have been more challenging, and I would have missed so many valuable learning opportunities. <\/p>\n\n\n\n

The knowledge, skills, and connections I gained will not only enhance our small retail floral shop and my professional development but also benefit my local community in Arizona and will surely influence my work for years to come.<\/strong> Once again, thank you to the Arizona Travel Grant program and the American Floral Endowment for making this incredible experience possible.<\/p>\n\n\n\n\t

\n
<\/div>\n <\/div>\n<\/div>\n\n\n

Applications for the Arizona Travel Grant are due on October 1st<\/strong> each year. The grant must be for an industry event in the coming year\u2014for example, applications received in 2025 will cover the cost of travel in 2026. You can learn more about the grant and apply here.<\/a>

<\/p>","protected":false},"template":"","news-categories":[32,53,31,29,41],"class_list":["post-21131","news","type-news","status-publish","hentry","news-categories-donors","news-categories-grants","news-categories-latest-news","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"\nAn Incredible Experience: The Impact of the Arizona Retail Florist Travel Grant - American Floral Endowment<\/title>\n<meta name=\"description\" content=\"Each year, through our Arizona Retail Florist Education Travel Grant, a retail florist is given the opportunity to attend an exciting in-person educational conference or event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/endowment.org\/es\/news\/impact-of-the-arizona-retail-florist-travel-grant\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Incredible Experience: The Impact of the Arizona Retail Florist Travel Grant - American Floral Endowment\" \/>\n<meta property=\"og:description\" content=\"Each year, through our Arizona Retail Florist Education Travel Grant, a retail florist is given the opportunity to attend an exciting in-person educational conference or event.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/endowment.org\/es\/news\/impact-of-the-arizona-retail-florist-travel-grant\/\" \/>\n<meta property=\"og:site_name\" content=\"American Floral Endowment\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-16T13:19:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/endowment.org\/wp-content\/uploads\/2024\/10\/CLN-on-piano-stage-SAF-2024-e1728934739711-1024x776.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/endowment.org\\\/news\\\/impact-of-the-arizona-retail-florist-travel-grant\\\/\",\"url\":\"https:\\\/\\\/endowment.org\\\/news\\\/impact-of-the-arizona-retail-florist-travel-grant\\\/\",\"name\":\"An Incredible Experience: The Impact of the Arizona Retail Florist Travel Grant - American Floral Endowment\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/endowment.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/endowment.org\\\/news\\\/impact-of-the-arizona-retail-florist-travel-grant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/endowment.org\\\/news\\\/impact-of-the-arizona-retail-florist-travel-grant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/endowment.org\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/CLN-on-piano-stage-SAF-2024-e1728934739711-1024x776.jpg\",\"datePublished\":\"2024-10-15T15:14:16+00:00\",\"dateModified\":\"2024-10-16T13:19:33+00:00\",\"description\":\"Each year, through our Arizona Retail Florist Education Travel Grant, a retail florist is given the opportunity to attend an exciting in-person educational conference or event.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/endowment.org\\\/news\\\/impact-of-the-arizona-retail-florist-travel-grant\\\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/endowment.org\\\/news\\\/impact-of-the-arizona-retail-florist-travel-grant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\\\/\\\/endowment.org\\\/news\\\/impact-of-the-arizona-retail-florist-travel-grant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/endowment.org\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/CLN-on-piano-stage-SAF-2024-e1728934739711-1024x776.jpg\",\"contentUrl\":\"https:\\\/\\\/endowment.org\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/CLN-on-piano-stage-SAF-2024-e1728934739711-1024x776.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/endowment.org\\\/news\\\/impact-of-the-arizona-retail-florist-travel-grant\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/endowment.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"An Incredible Experience: The Impact of the Arizona Retail Florist Travel Grant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/endowment.org\\\/#website\",\"url\":\"https:\\\/\\\/endowment.org\\\/\",\"name\":\"American Floral Endowment\",\"description\":\"Funding the Future of Floriculture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/endowment.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-MX\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An Incredible Experience: The Impact of the Arizona Retail Florist Travel Grant - American Floral Endowment","description":"Each year, through our Arizona Retail Florist Education Travel Grant, a retail florist is given the opportunity to attend an exciting in-person educational conference or event.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/endowment.org\/es\/news\/impact-of-the-arizona-retail-florist-travel-grant\/","og_locale":"es_MX","og_type":"article","og_title":"An Incredible Experience: The Impact of the Arizona Retail Florist Travel Grant - American Floral Endowment","og_description":"Each year, through our Arizona Retail Florist Education Travel Grant, a retail florist is given the opportunity to attend an exciting in-person educational conference or event.","og_url":"https:\/\/endowment.org\/es\/news\/impact-of-the-arizona-retail-florist-travel-grant\/","og_site_name":"American Floral Endowment","article_modified_time":"2024-10-16T13:19:33+00:00","og_image":[{"url":"https:\/\/endowment.org\/wp-content\/uploads\/2024\/10\/CLN-on-piano-stage-SAF-2024-e1728934739711-1024x776.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/endowment.org\/news\/impact-of-the-arizona-retail-florist-travel-grant\/","url":"https:\/\/endowment.org\/news\/impact-of-the-arizona-retail-florist-travel-grant\/","name":"An Incredible Experience: The Impact of the Arizona Retail Florist Travel Grant - American Floral Endowment","isPartOf":{"@id":"https:\/\/endowment.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/endowment.org\/news\/impact-of-the-arizona-retail-florist-travel-grant\/#primaryimage"},"image":{"@id":"https:\/\/endowment.org\/news\/impact-of-the-arizona-retail-florist-travel-grant\/#primaryimage"},"thumbnailUrl":"https:\/\/endowment.org\/wp-content\/uploads\/2024\/10\/CLN-on-piano-stage-SAF-2024-e1728934739711-1024x776.jpg","datePublished":"2024-10-15T15:14:16+00:00","dateModified":"2024-10-16T13:19:33+00:00","description":"Each year, through our Arizona Retail Florist Education Travel Grant, a retail florist is given the opportunity to attend an exciting in-person educational conference or event.","breadcrumb":{"@id":"https:\/\/endowment.org\/news\/impact-of-the-arizona-retail-florist-travel-grant\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/endowment.org\/news\/impact-of-the-arizona-retail-florist-travel-grant\/"]}]},{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/endowment.org\/news\/impact-of-the-arizona-retail-florist-travel-grant\/#primaryimage","url":"https:\/\/endowment.org\/wp-content\/uploads\/2024\/10\/CLN-on-piano-stage-SAF-2024-e1728934739711-1024x776.jpg","contentUrl":"https:\/\/endowment.org\/wp-content\/uploads\/2024\/10\/CLN-on-piano-stage-SAF-2024-e1728934739711-1024x776.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/endowment.org\/news\/impact-of-the-arizona-retail-florist-travel-grant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/endowment.org\/"},{"@type":"ListItem","position":2,"name":"An Incredible Experience: The Impact of the Arizona Retail Florist Travel Grant"}]},{"@type":"WebSite","@id":"https:\/\/endowment.org\/#website","url":"https:\/\/endowment.org\/","name":"Endowment Floral Americano","description":"Financiaci\u00f3n del futuro de la floricultura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/endowment.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-MX"}]}},"_links":{"self":[{"href":"https:\/\/endowment.org\/es\/wp-json\/wp\/v2\/news\/21131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/endowment.org\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/endowment.org\/es\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":2,"href":"https:\/\/endowment.org\/es\/wp-json\/wp\/v2\/news\/21131\/revisions"}],"predecessor-version":[{"id":21188,"href":"https:\/\/endowment.org\/es\/wp-json\/wp\/v2\/news\/21131\/revisions\/21188"}],"wp:attachment":[{"href":"https:\/\/endowment.org\/es\/wp-json\/wp\/v2\/media?parent=21131"}],"wp:term":[{"taxonomy":"news-categories","embeddable":true,"href":"https:\/\/endowment.org\/es\/wp-json\/wp\/v2\/news-categories?post=21131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}