{"id":21008,"date":"2024-09-18T15:54:52","date_gmt":"2024-09-18T15:54:52","guid":{"rendered":"https:\/\/endowment.org\/?post_type=news&p=21008"},"modified":"2024-09-30T13:27:52","modified_gmt":"2024-09-30T13:27:52","slug":"real-local-florists-donates-20000-to-support-education","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/real-local-florists-donates-20000-to-support-education","title":{"rendered":"\u2018Real Local Florists\u2019 Donates $20,000 to Support Education"},"content":{"rendered":"
\"Real<\/figure>\n\n\n\n

In a generous move reflecting their ongoing commitment to the floral industry, Real Local Florists Inc. (RLF), through the efforts of Harold M. Hoogasian, have donated $20,000 to the American Floral Endowment (AFE) to support and bolster future educational efforts. This significant contribution creates a lasting legacy for the Real Local Florists.<\/p>\n\n\n\n

Real Local Florists \u2013 Formerly Florists for Change\u2019s main goal was to improve the industry for traditional retail florists. Through a membership-based program, RLF was dedicated to improving the economics of local florists through cooperative efforts. They targeted these efforts through education, advertising, and equitable trading among florists.<\/p>\n\n\n\n

Recognizing the value of the funds raised and the importance of their impact, the Real Local Florists leadership team chose to direct their remaining resources to AFE, underscoring their ongoing commitment to the floral community. \u201cWe wanted to ensure that Real Local Florists’ strong effort and journey lived on in perpetuity with a focus on providing for the education of retail florists. The Endowment provides an opportunity for funds to have a lasting and meaningful impact,\u201d<\/strong> reflected Hoogasian. <\/p>\n\n\n\n

Real Local Florists allocated their gift to the newly-established Ken and Jean Royer Family Fund<\/strong><\/a> through AFE, which promotes floral industry education for retail florists by sponsoring participation in live conferences and events. This Fund offers a travel reimbursement grant annually to support retail florists. The annual grant is designed to facilitate ongoing education and networking at industry events, particularly for individuals facing financial barriers to participation. It assists in defraying the expenses associated with attending educational conferences, which provide essential business development opportunities. This travel grant aligns with the RLF\u2019s historical focus on education and collaboration. <\/p>\n\n\n\n

\n

“The Real Local Florists\u2019 generous donation is a testament to their dedication to the floral industry,” said Debi Chedester, CAE, IOM, AAF, Executive Director of AFE. “We are deeply grateful for the opportunity to continue their legacy \u2013 highlighting and preserving the rich history of learning and cooperation that continues to shape the floral sector.”<\/p>\n<\/blockquote>\n\n\n\n

This impactful donation reflects the Real Local Florists\u2019 respect for the past achievements of the floral industry and aims to inspire future generations. As the floral community continues to evolve, contributions like this make it possible for AFE\u2019s resources to expand and adapt to growing needs. <\/p>","protected":false},"template":"","news-categories":[32,31,29,41],"class_list":["post-21008","news","type-news","status-publish","hentry","news-categories-donors","news-categories-latest-news","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"\n\u2018Real Local Florists\u2019 Donates $20,000 to Support Education - American Floral Endowment<\/title>\n<meta name=\"description\" content=\"Real Local Florists Inc. 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