{"id":2065,"date":"2017-06-02T12:24:00","date_gmt":"2017-06-02T12:24:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/new-website-launched-for-the-floral-marketing-research-fund"},"modified":"2024-03-18T22:05:20","modified_gmt":"2024-03-18T22:05:20","slug":"new-website-launched-for-the-floral-marketing-research-fund","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/new-website-launched-for-the-floral-marketing-research-fund","title":{"rendered":"New Website Launched for the Floral Marketing Research Fund"},"content":{"rendered":"<p class=\"wp-block-paragraph\">AFE launched an updated, newly-designed website for the Floral Marketing Research Fund (FMRF) at <a href=\"https:\/\/fmrf.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>www.fmrf.org<\/strong><\/a>.<br>The website has been visually improved and features easier navigation for users to access the free research reports and other FMRF news and updates. <img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-9611\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/FMRFNewSite2-300x269.jpg\" alt=\"\" width=\"281\" height=\"252\"><br>The upgraded website also provides a simpler process to submit applications (for cut flower consumer-based research) and make contributions online.<br>Some of the <strong>free<\/strong> reports include:<\/p><ul><li><a href=\"https:\/\/floralmarketingresearchfund.org\/new-fmrf-study-provides-strategies-win-millennials\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing to Millennials (2017)<\/strong><\/a>\u2013 innovative marketing strategies and tactics to better target Generation Y consumers.<\/li><li><a href=\"https:\/\/floralmarketingresearchfund.org\/generationsstudy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Generations of Flowers Study (2016) <\/strong><\/a>\u2013 barriers and motivations of different generations and how they perceive, buy and use flowers and floral outlets.<\/li><li><a href=\"https:\/\/floralmarketingresearchfund.org\/funeral-directors-flowers-report\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Funeral Directors and Flowers Report (2015)<\/b><\/a> \u2013 funeral directors\u2019 perspectives and consumer preferences on sympathy flowers, and the relationship between floral retailers and funeral directors.<\/li><\/ul><p>Two new reports will be released in the coming months:<\/p><ul><li><strong>Consumer Purchasing Study<\/strong> \u2013 a 12-month report that provides real purchasing data to help plan for inventories, marketing and pricing to help florists maximize their sales.<\/li><li><strong>Marketing and Selling on Pinterest<\/strong> \u2013 the latest marketing tools, including videos and easy-to-use guides, to help businesses sell floral products on the social media platform Pinterest.<\/li><\/ul><p>The FMRF was established in 2008 by AFE\u00a0Trustees to fund floral industry consumer research. With added financial support from other industry organizations and individuals, the FMRF has provided more than $400,000 in funding for these research projects to date.<br><a href=\"https:\/\/fmrf.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Log in or register online<\/strong><\/a> to view and download the FREE reports!<\/p>","protected":false},"template":"","news-categories":[37,31,29,41],"class_list":["post-2065","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-latest-news","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Website Launched for the Floral Marketing Research Fund<\/title>\n<meta name=\"description\" content=\"The American Floral Endowment launched an updated, newly-designed website for the Floral Marketing Research Fund at www.fmrf.org.The American Floral 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