{"id":2065,"date":"2017-06-02T12:24:00","date_gmt":"2017-06-02T12:24:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/new-website-launched-for-the-floral-marketing-research-fund"},"modified":"2024-03-18T22:05:20","modified_gmt":"2024-03-18T22:05:20","slug":"nuevo-sitio-web-lanzado-para-el-fondo-de-investigacion-de-mercadotecnia-floral","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/new-website-launched-for-the-floral-marketing-research-fund","title":{"rendered":"Nuevo sitio web lanzado para el Fondo de Investigaci\u00f3n de Marketing Floral"},"content":{"rendered":"<p class=\"wp-block-paragraph\">AFE lanz\u00f3 un sitio web actualizado y de nuevo dise\u00f1o para el Fondo de Investigaci\u00f3n de Mercadeo Floral (FMRF) en <a href=\"https:\/\/fmrf.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>www.fmrf.org<\/strong><\/a>.<br>El sitio web ha sido mejorado visualmente y cuenta con una navegaci\u00f3n m\u00e1s f\u00e1cil para que los usuarios accedan a los informes de investigaci\u00f3n gratuitos y a otras noticias y actualizaciones de la FMRF. <img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-9611\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/FMRFNewSite2-300x269.jpg\" alt=\"\" width=\"281\" height=\"252\"><br>El sitio web actualizado tambi\u00e9n ofrece un proceso m\u00e1s sencillo para enviar solicitudes (para investigaci\u00f3n basada en el consumidor de flor cortada) y hacer contribuciones en l\u00ednea.<br>Algunos de los <strong>gratis<\/strong> los informes incluyen:<\/p><ul><li><a href=\"https:\/\/floralmarketingresearchfund.org\/new-fmrf-study-provides-strategies-win-millennials\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing para Millennials (2017)<\/strong><\/a>\u2013 estrategias y t\u00e1cticas de marketing innovadoras para dirigirse mejor a los consumidores de la Generaci\u00f3n Y.<\/li><li><a href=\"https:\/\/floralmarketingresearchfund.org\/generationsstudy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Estudio de Generaciones de Flores (2016) <\/strong><\/a>\u2013 barreras y motivaciones de las diferentes generaciones y c\u00f3mo perciben, compran y usan las flores y los puntos de venta florales.<\/li><li><a href=\"https:\/\/floralmarketingresearchfund.org\/funeral-directors-flowers-report\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Informe sobre directores de funerarias y flores (2015)<\/b><\/a> \u2013 perspectivas de los directores de funerarias y preferencias de los consumidores sobre las flores de p\u00e9same, y la relaci\u00f3n entre los floristas minoristas y los directores de funerarias.<\/li><\/ul><p>Dos nuevos informes se publicar\u00e1n en los pr\u00f3ximos meses:<\/p><ul><li><strong>Estudio de compras del consumidor<\/strong> \u2013 un informe de 12 meses que proporciona datos de compras reales para ayudar a planificar los inventarios, el marketing y los precios, con el fin de ayudar a los floristas a maximizar sus ventas.<\/li><li><strong>Marketing y ventas en Pinterest<\/strong> \u2013 las herramientas de marketing m\u00e1s recientes, incluidos videos y gu\u00edas f\u00e1ciles de usar, para ayudar a las empresas a vender productos florales en la plataforma de redes sociales Pinterest.<\/li><\/ul><p>La FMRF fue creada en 2008 por los administradores de la AFE con el fin de financiar estudios de mercado sobre el sector floral. Gracias al apoyo financiero adicional de otras organizaciones del sector y de particulares, la FMRF ha aportado hasta la fecha m\u00e1s de $400.000 en financiaci\u00f3n para estos proyectos de investigaci\u00f3n.<br><a href=\"https:\/\/fmrf.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Inicia sesi\u00f3n o reg\u00edstrate en l\u00ednea<\/strong><\/a> para ver y descargar los informes GRATUITOS.<\/p>","protected":false},"template":"","news-categories":[37,31,29,41],"class_list":["post-2065","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-latest-news","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Website Launched for the Floral Marketing Research Fund<\/title>\n<meta name=\"description\" content=\"The American Floral Endowment launched an updated, newly-designed website for 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