{"id":2026,"date":"2018-01-30T11:15:00","date_gmt":"2018-01-30T11:15:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/flowerlovevideocontest-winners-announced-new-flower-video-library-launched"},"modified":"2024-03-18T22:08:43","modified_gmt":"2024-03-18T22:08:43","slug":"anunciados-los-ganadores-del-concurso-flowerlovevideocontest-y-lanzada-una-nueva-videoteca-de-flores","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/flowerlovevideocontest-winners-announced-new-flower-video-library-launched","title":{"rendered":"Se anuncian los ganadores del concurso \u00ab#FlowerLoveVideoContest\u00bb y se estrena una nueva biblioteca de v\u00eddeos sobre flores"},"content":{"rendered":"

La Fundaci\u00f3n se complace en anunciar al ganador del gran premio y a las dos menciones de honor de su #FlowerLove<\/strong>Concurso de video<\/strong>, patrocinado por Asocolflores<\/strong><\/a> y financiado a trav\u00e9s de Fondo de Investigaci\u00f3n de Marketing Floral<\/strong><\/a>.
<\/p>\"\"<\/a>

Ganadora del gran premio de $4.000: \u201cLet Happiness Bloom\u201d, de Jaclyn Fiola<\/p>
El concurso se cre\u00f3 a partir de los resultados del estudio de 2016 financiado por la FMRF titulado \u201cT\u00e1cticas de marketing para aumentar las compras de flores de los millennials<\/strong><\/a>,\u201d, tambi\u00e9n patrocinado por Asocolflores.
El estudio sugiere que llegar a los millennials a trav\u00e9s de v\u00eddeos breves y aut\u00e9nticos es una forma eficaz de captar su inter\u00e9s, y que a los millennials les gusta compartir en las redes sociales v\u00eddeos divertidos, emotivos y tutoriales. El estudio tambi\u00e9n revela que el 75% de los millennials utiliza Facebook a diario, y que el 46% visita YouTube a diario.
\"\"<\/a>

$500 Menci\u00f3n de honor \u2013 \u201cLa princesa de las flores\u201d, de Mickelle Martin<\/p>
Amantes de las flores de todo el pa\u00eds enviaron videos creativos para este concurso que destacaban y promov\u00edan el uso y la entrega de flores frescas. \u00a1La AFE recibi\u00f3 videos que inclu\u00edan sketches, animaciones, momentos sorpresa, montajes art\u00edsticos, testimonios y mucho m\u00e1s!
M\u00e1s de 50 videos fueron inscritos en el concurso y los 10 mejores finalistas fueron elegidos por un comit\u00e9 de selecci\u00f3n. Los videos fueron calificados seg\u00fan su atractivo comercial, creatividad y cu\u00e1nto destacaba el video las flores frescas de manera positiva.
Los 10 mejores videos fueron votados luego por consumidores, miembros de la industria y otros en las redes sociales, y el video que recibi\u00f3 la mayor cantidad de votos fue coronado como el ganador del gran premio. Aproximadamente 3,500 personas votaron en el concurso dentro del per\u00edodo de votaci\u00f3n de tres semanas.
\"\"<\/a>

$500 Menci\u00f3n de honor \u2013 \u201cLa felicidad brota desde dentro\u201d, de Kristin Peters<\/p>
\u201cEs genial ver la creatividad que despierta en las personas cuando se les brinda una oportunidad divertida y abierta para mostrar su talento y pasi\u00f3n\u201d, dijo Gray Simpson, uno de los jueces del comit\u00e9 de selecci\u00f3n y miembro de nuestro Consejo de J\u00f3venes Profesionales<\/strong><\/a>.
\u201cLa publicidad genuina y conmovedora es escasa, y no puedo recordar la \u00faltima vez que vi un anuncio con flores. \u00bfNo ser\u00eda refrescante ver esto m\u00e1s a menudo?\u201d
<\/strong>
La ganadora del gran premio, Jaclyn Fiola, estaba euf\u00f3rica al saber que su v\u00eddeo recibi\u00f3 la mayor cantidad de votos.
\u201cComo estudiante de horticultura, significa mucho ser reconocida y estoy agradecida por la oportunidad de promover la industria floral y el regalo de las flores\u201d, dijo ella.
\u201cCreo que videos como estos pueden contar una historia que tanto informa como anima a la gente a comprar m\u00e1s flores.\u201d
\u00a0

<\/p>

BONUS: \u00a1Nueva biblioteca de videos de flores lanzada!<\/strong><\/span><\/h3>

V\u00eddeos cortos gratuitos para promover las flores \u2014 \u00a1Justo a tiempo para San Valent\u00edn!<\/strong>
El concurso \u00ab#FlowerLoveVideoContest\u00bb ha generado m\u00e1s de 50 v\u00eddeos cortos que los profesionales del sector pueden utilizar para promover el poder de las flores. Los v\u00eddeos se pueden descargar y utilizar en p\u00e1ginas web y redes sociales, no solo para recordar las fiestas, sino tambi\u00e9n para promocionar las flores como el regalo perfecto para cualquier d\u00eda.
Haga clic aqu\u00ed para ver a los finalistas y toda la videoteca.<\/a> <\/strong>
El estudio \u201cT\u00e1cticas de marketing para aumentar las compras de los mil\u00e9nicos\u201d tambi\u00e9n est\u00e1 disponible para su descarga en FMRF.org<\/a><\/strong>.<\/p>","protected":false},"template":"","news-categories":[31,29,41,46],"class_list":["post-2026","news","type-news","status-publish","hentry","news-categories-latest-news","news-categories-news","news-categories-florist-event","news-categories-wholesale-fresh"],"acf":[],"yoast_head":"\nAFE's #FlowerLoveVideoContest Winners Announced and New Flower Video Library Launched<\/title>\n<meta name=\"description\" content=\"AFE is excited to announce the grand prize winner and two honorable mentions of its #FlowerLoveVideoContest, sponsored by Asocolflores.AFE is excited to announce the grand prize winner and two honorable mentions of its #FlowerLoveVideoContest, sponsored by Asocolflores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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