{"id":1736,"date":"2016-03-17T14:57:00","date_gmt":"2016-03-17T14:57:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/2016-generations-of-flowers-study"},"modified":"2024-03-18T22:00:35","modified_gmt":"2024-03-18T22:00:35","slug":"estudio-de-2016-sobre-las-generaciones-de-flores","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/2016-generations-of-flowers-study","title":{"rendered":"Estudio de las Generaciones de Flores de 2016"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p><a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/2016GenerationsOfFlowersStudy.pdf\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-7904\" class=\"wp-image-7904\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/GenerationsOfFlowersStudy-TitleSlide-300x169.jpg\" alt=\"Estudio de las generaciones de flores\" width=\"350\" height=\"197\"><\/a><p id=\"caption-attachment-7904\" class=\"wp-caption-text\"><em>Descargue el Informe Final del Estudio Generaciones de Flores 2016.<br> <\/em><\/p><br>AFE, en asociaci\u00f3n con la Society of American Florists (SAF), llev\u00f3 a cabo el <a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/2016GenerationsOfFlowersStudy.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Estudio de las Generaciones de Flores de 2016<\/strong><\/a>. Este estudio es una actualizaci\u00f3n del estudio de la SAF de 2009 que analiza las percepciones de los consumidores sobre las flores y las plantas, as\u00ed como el comportamiento de compra y entrega de regalos entre tres generaciones clave: la Generaci\u00f3n Y, la Generaci\u00f3n X y los *Baby Boomers*.<br>La financiaci\u00f3n para el proyecto fue proporcionada por <a href=\"https:\/\/www.fmrf.org\" target=\"_blank\" rel=\"noopener\"><strong>Fondo de Investigaci\u00f3n de Marketing Floral<\/strong><\/a>.<p><\/p><ul><li><strong>Descargar <a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/2016-Generation-of-Flowers-Study-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener\">Resumen ejecutivo<\/a>.<br><\/strong><\/li><\/ul><ul><li><strong>Descargar <a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/2016GenerationsOfFlowersStudy.pdf\" target=\"_blank\" rel=\"noopener\">Informe final<\/a>.<\/strong><\/li><\/ul><ul><li><strong>Lea el art\u00edculo en el n\u00famero de mayo de <a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/FM-May16-Feature-1.pdf\" target=\"_blank\" rel=\"noopener\">Revista Floral Management<\/a> para un an\u00e1lisis m\u00e1s exhaustivo de los resultados del estudio.<\/strong><\/li><\/ul><p>Los resultados muestran c\u00f3mo los diferentes grupos perciben, compran y usan flores y puntos de venta florales. La investigaci\u00f3n evalu\u00f3 patrones, motivaciones y barreras para la compra, as\u00ed y el valor pr\u00e1ctico y emocional otorgado a las flores.<br><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7893 size-medium\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Generations-of-Flowers5-300x205.png\" alt=\"Generaciones de Flores5\" width=\"300\" height=\"205\">El <strong>Estudio de las Generaciones de Flores de 2016<\/strong> consisti\u00f3 en 1.557 participantes distribuidos equitativamente entre las tres generaciones:<\/p><ul><li>Generaci\u00f3n Y (de 22 a 39 a\u00f1os): 522 entrevistas<\/li><li>Generaci\u00f3n X (De 40 a 51 a\u00f1os): 510 entrevistas<\/li><li>Baby Boomers (De 52 a 70 a\u00f1os): 525 entrevistas<\/li><\/ul><strong><span style=\"text-decoration: underline;\">Otros informes gratuitos de FMRF<br><\/span><\/strong><ul><li><a href=\"https:\/\/endowment.org\/es\/new-study-provides-strategies-win-millennials\/\" target=\"_blank\" rel=\"noopener\">Marketing para Millennials<\/a><\/li><li><a href=\"https:\/\/endowment.org\/es\/key-insights-recent-funeral-directors-study\/\" target=\"_blank\" rel=\"noopener\">Estudio sobre Directores de Funerarias y Flores<\/a><\/li><li><a href=\"https:\/\/floralmarketingresearchfund.org\/welcome-fmr\/\" target=\"_blank\" rel=\"noopener\">Estudio de seguimiento de barreras de compra para compradores que no compran flores<\/a><\/li><li><a href=\"https:\/\/endowment.org\/es\/social-media-guide-floral-retailers-wholesalers-just-released\/\" target=\"_blank\" rel=\"noopener\">Gu\u00eda de redes sociales para floricultores y mayoristas<\/a><\/li><li><a href=\"https:\/\/endowment.org\/es\/fmrf-flowers-gifts-study-flower-quality-important-consumers-price\/\" target=\"_blank\" rel=\"noopener\">Estudio de preferencias de los consumidores sobre las flores como regalos<\/a><\/li><\/ul><p><strong>Los objetivos de investigaci\u00f3n espec\u00edficos del estudio incluyeron:<\/strong><\/p><ul><li>Medir el aprecio y el conocimiento de las flores<\/li><li>Determinar el comportamiento de compra de flores para uso personal y para regalar<\/li><li>Comprender el comportamiento y los impulsores de compra por canal<\/li><li>Evaluar las ocasiones para regalar y el componente emocional de dar y recibir flores<\/li><li>Comprender la importancia relativa de comprar local en la decisi\u00f3n general de compra<\/li><li>Mide las similitudes y diferencias entre los segmentos generacionales<\/li><li>Evaluar las tendencias en comparaci\u00f3n con la investigaci\u00f3n de 2009<\/li><\/ul><p><strong>Haga clic en el video a continuaci\u00f3n para ver el WebBlast grabado con Marc Goulet de Russell Research, quien analiza los hallazgos clave del estudio.<\/strong><br><strong>Para descargar el PDF de las diapositivas, <a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/2016-Generation-of-Flowers-Study-Webinar-062916.pdf\" target=\"_blank\" rel=\"noopener\">haz clic aqu\u00ed<\/a>.<br><\/strong><br><strong><br><\/strong><\/p>","protected":false},"template":"","news-categories":[39,37,31,29,51],"class_list":["post-1736","news","type-news","status-publish","hentry","news-categories-breeder-producer","news-categories-fmf","news-categories-latest-news","news-categories-news","news-categories-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2016 Generations of Flowers Study<\/title>\n<meta name=\"description\" content=\"AFE, in partnership with the Society of American Florists, released the 2016 Generations of Flowers Study funded by the Floral Marketing Research Fund.AFE, in partnership with the Society of American Florists, released the 2016 Generations of Flowers Study funded by the Floral Marketing Research Fund.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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