{"id":1678,"date":"2018-05-15T14:17:00","date_gmt":"2018-05-15T14:17:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/flowermarketing-monday-videos-reach-thousands"},"modified":"2024-03-18T22:12:32","modified_gmt":"2024-03-18T22:12:32","slug":"flowermarketing-monday-videos-reach-thousands","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/flowermarketing-monday-videos-reach-thousands","title":{"rendered":"#FlowerMarketing Monday Videos Reach Thousands"},"content":{"rendered":"

According to Social Media Today,<\/em> 90 percent of customers say videos help make buying decisions.\u00a0 This is the strategy behind the American Floral Endowment\u2019s (AFE\u2019s)\u00a0 #FlowerMarketingMonday<\/strong><\/a> weekly video series, which has reached more than 30,000 consumers in its few weeks.
\"\"<\/a>The video series that kicked off in mid-April, and continues through December 2018, features a weekly flower marketing video for the floral industry to use to promote everyday flower buying, holidays, and special life moments.\u00a0 <\/strong>This campaign follows other successful efforts and programs the organization has created to support industry growth, including studies to Marketing to Millennials, Internship programs to bring top talent to the industry, and even a How-To Guide to selling on Pinterest.
The first few videos in the series each received more than 10,000 views, and have also been shared and watched globally through Twitter, YouTube, Vimeo and other outlets.
The videos have received a positive response from industry members.
Tim Galea, President of Norton\u2019s Flower with floral shops in Michigan responded, \u201cIt is exciting to see AFE\u2019s new marketing initiative!\u00a0 A fun and consistent message about the joy of flowers is just what our industry needs!\u201d<\/em>
Retailers are especially encouraged to use these free and fun marketing videos to increase their online marketing presence and to promote buying local.
In all, over 50 videos are set to be released in 2018, and every video can be downloaded, personalized and re-posted on industry members\u2019 websites and social media platforms.\u00a0\u00a0 <\/strong>The video library will continue to grow throughout the year and the videos can be used at any time!
Mark Anderson, Owner of FloristWare, shared his appreciation for AFE\u2019s efforts:
\u201cWhen everybody was concerned about the sympathy side of the business AFE came out with their great report on successfully working with funeral directors. When we all started worrying about how to reach millennial\u2019s and the flower buyers of the future they provided study results and resources to do that.<\/em>
Now, they come through yet again, this time with an amazing series of fun videos that florists can use free of charge to promote flowers and their businesses. It\u2019s impossible to imagine how any single retail shop could produce a series of videos like this but, thanks to AFE they don\u2019t have to.<\/em>
FloristWare is proud to be a supporter of AFE. Every vendor that cares about this industry should be.\u201d<\/em>
Join the #FloralMarketingMonday Movement!<\/strong>
Download the videos today and follow AFE on Facebook<\/a> y Twitter<\/a> <\/strong>to receive notifications of new weekly #FlowerMarketingMonday<\/strong> videos as they are published!
Each weekly video comes directly from the collection of creative masterpieces submitted during the Fondo de Investigaci\u00f3n de Marketing Floral<\/strong> <\/a>and AFE\u2019s #FlowerLoveVideoContest<\/strong> completed earlier this year, sponsored by Asocolflores.
Help share the beauty, joy and smiles and flowers bring through these fun and inspiring videos, while promoting your business!\u00a0<\/strong>
AFE is the floral industry\u2019s Endowment, and provides funding for research, scholarships, educational grants and other vital programs to advance and promote the industry.
Take advantage of all of the FREE resources.\u00a0 AFE programs are a direct result of industry contributions, so while you\u2019re there, make a tax-deductible contribution to support future projects promoting the floral industry.\u00a0<\/em><\/p>","protected":false},"template":"","news-categories":[31,29,41],"class_list":["post-1678","news","type-news","status-publish","hentry","news-categories-latest-news","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"\n#FlowerMarketing Monday Videos Reach Thousands - American Floral Endowment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/endowment.org\/es\/noticias\/flowermarketing-monday-videos-reach-thousands\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#FlowerMarketing Monday Videos Reach Thousands - 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