{"id":1648,"date":"2018-07-20T14:42:00","date_gmt":"2018-07-20T14:42:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/flowermarketingmonday"},"modified":"2024-03-18T22:12:03","modified_gmt":"2024-03-18T22:12:03","slug":"marketingdefloreslunes","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/flowermarketingmonday","title":{"rendered":"#FlowerMarketingMonday"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Winner1-960x350.jpg\" alt=\"#FlowerMarketingMonday\" class=\"\" width=\"1080\" height=\"675\"> <p class=\"wp-block-paragraph\"><strong>Estamos listos para el reto... \u00bfy t\u00fa? <\/strong><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-10105 alignleft\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Winner2-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\">Bas\u00e1ndonos en los comentarios de la industria, hemos decidido publicar un nuevo v\u00eddeo el primer lunes de cada mes. \u00a1Se te recordar\u00e1 durante el resto del mes que este v\u00eddeo est\u00e1 disponible para descargar y personalizar para tu propio negocio!<\/p><p>Cada video de promoci\u00f3n de flores se compartir\u00e1 semanalmente en la AFE <a href=\"https:\/\/www.facebook.com\/americanfloralendowment\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"http:\/\/newsmanager.commpartners.com\/linktrack.php?url=https%3A%2F%2Fwww.facebook.com%2Famericanfloralendowment%2F\"><strong>Facebook<\/strong><\/a> y <a href=\"https:\/\/twitter.com\/FloralEndowment\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"http:\/\/newsmanager.commpartners.com\/linktrack.php?url=https%3A%2F%2Ftwitter.com%2FFloralEndowment\"><strong>Twitter<\/strong><\/a> p\u00e1ginas. La campa\u00f1a, que cuenta con un hashtag pegadizo: #<strong>LunesDeMarketingDeFlores,<\/strong> muestra un video de menos de un minuto. Los minoristas, mayoristas, cultivadores, fabricantes y cualquier otra persona en la industria floral pueden compartir los videos en su propio sitio web y plataformas de redes sociales. Adem\u00e1s, los miembros de la industria pueden utilizar estos videos para ayudar a promover las compras cotidianas y\/o las pr\u00f3ximas festividades.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-10370\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/5a7dabf0-10fc-49c1-9fa8-d867d3728770-150x150.jpeg\" alt=\"Ni\u00f1a con flor\" width=\"150\" height=\"150\"><\/p><h3><span style=\"color: #990066;\"><strong>El objetivo es hacer que cada video se vuelva viral e inspire regalar flores en todo el mundo.<\/strong>!\u00a0\u00a0\u00a0<\/span><\/h3><p>Cada video proviene directamente de la colecci\u00f3n de obras maestras creativas presentadas durante el <a href=\"http:\/\/floralmarketingresearchfund.org\">Fondo de Investigaci\u00f3n de Marketing Floral<\/a> (FMRF) y del Fondo Floral Estadounidense <strong><a href=\"https:\/\/endowment.org\/es\/flower-love-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"http:\/\/newsmanager.commpartners.com\/linktrack.php?url=https%3A%2F%2Fendowment.org%2Fflower-love-videos%2F\">#Concurso de v\u00eddeos \u00abFlowerLove\u00bb. <\/a><\/strong>El primer concurso se celebr\u00f3 a principios de 2017 y fue patrocinado por <a href=\"https:\/\/asocolflores.org\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"http:\/\/newsmanager.commpartners.com\/linktrack.php?url=https%3A%2F%2Fasocolflores.org%2F\"><strong>Asocolflores<\/strong><\/a>. El segundo se celebr\u00f3 en 2018. Los concursos animaron a los amantes de las flores a promover el uso y el regalo de flores frescas a trav\u00e9s de v\u00eddeos cortos. El concurso fue creado en respuesta a la <a title=\"FMRF.org\" href=\"http:\/\/fmrf.org\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"http:\/\/newsmanager.commpartners.com\/linktrack.php?url=http%3A%2F%2Ffmrf.org\"><strong>Estudio sobre marketing para los millennials,<\/strong><\/a> tambi\u00e9n patrocinado por Asocolflores, que revel\u00f3 que la forma m\u00e1s exitosa de llegar a los j\u00f3venes consumidores era a trav\u00e9s del video y las redes sociales.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-10203 alignleft\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Winner1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\"><\/p><p>Los m\u00e1s de 100 videos enviados incluyen sketches humor\u00edsticos, animaciones tiernas, momentos de sorpresa, montajes art\u00edsticos y testimonios que promueven las sonrisas cotidianas que las flores aportan.<\/p><p>Por lo tanto, comparte o incrusta el <strong>GRATIS<\/strong> videos de Facebook o descargar de Vimeo. (Creamos un <a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Flower-Marketing-Monday-Guide.pdf\">gu\u00eda<\/a> eso explica c\u00f3mo sugerimos que utilices los v\u00eddeos.) \u00a1Los v\u00eddeos son perfectos para usar en tus canales de marketing empresarial: Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube o tu sitio web! \u00a1Simplemente a\u00f1ade tu propio mensaje a tus publicaciones! \u00a1Despu\u00e9s, puedes compartirlos de inmediato o guardarlos para promocionarlos m\u00e1s tarde! En definitiva, \u00a1cuantos m\u00e1s compartidos, mayor alcance al consumidor!<\/p><p><strong style=\"color: #333333; font-size: 18px;\">Accede al video ahora:<\/strong><\/p><ul><li><strong><a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Flower-Marketing-Monday-Guide.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10532\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Screen-Shot-2018-08-16-at-8.58.13-AM.png\" alt=\"\" width=\"237\" height=\"306\"><\/a>DESCARGUE LOS V\u00cdDEOS AHORA<\/strong> \u2013 Se le llevar\u00e1 a la cuenta de Vimeo de AFE para descargar<\/li><li><strong>S\u00edguenos en <a href=\"https:\/\/www.facebook.com\/americanfloralendowment\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/strong> (para ver los nuevos videos semanales lanzados cada lunes)<\/li><li><strong>S\u00edguenos en <a href=\"https:\/\/twitter.com\/FloralEndowment\">Twitter<\/a> <\/strong><\/li><li><a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Flower-Marketing-Monday-Guide.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Consulta la gu\u00eda de la FMRF \u201cC\u00f3mo sacar el m\u00e1ximo partido a #FlowerMarketingMonday\u201d g<\/strong><strong>Gu\u00eda.<\/strong><\/a><\/li><\/ul><h4><\/h4><h4><\/h4><p>\u00a0<\/p><h4><\/h4><h4><\/h4><p>\u00a0<\/p>","protected":false},"template":"","news-categories":[31,29,41],"class_list":["post-1648","news","type-news","status-publish","hentry","news-categories-latest-news","news-categories-news","news-categories-florist-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#FlowerMarketingMonday | American Floral Endowment<\/title>\n<meta name=\"description\" content=\"AFE created another day of the week that\u2019s worthy of its own viral buzz \u2014 and it\u2019s created especially for the floral industry. Introducing\u2026 #FlowerMarketingMonday!AFE created another day of the week that\u2019s worthy of its own viral buzz \u2014 and it\u2019s created especially for the floral industry. Introducing\u2026 #FlowerMarketingMonday!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/endowment.org\/es\/noticias\/marketingdefloreslunes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#FlowerMarketingMonday | American Floral Endowment\" \/>\n<meta property=\"og:description\" content=\"AFE created another day of the week that\u2019s worthy of its own viral buzz \u2014 and it\u2019s created especially for the floral industry. 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