{"id":1573,"date":"2018-11-05T19:01:00","date_gmt":"2018-11-05T19:01:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/the-ultimate-guide-to-promoting-the-holidays-on-pinterest"},"modified":"2024-03-22T18:40:35","modified_gmt":"2024-03-22T18:40:35","slug":"the-ultimate-guide-to-promoting-the-holidays-on-pinterest","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/the-ultimate-guide-to-promoting-the-holidays-on-pinterest","title":{"rendered":"The Ultimate Guide to Promoting the Holidays on Pinterest"},"content":{"rendered":"<h4 class=\"textbox\" dir=\"ltr\"><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-10979\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/screenshot4.tiff\" alt=\"\" width=\"1\" height=\"1\"><\/em><\/h4><h4 dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11004\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/screenshotQuickstart.tiff\" alt=\"\" width=\"1\" height=\"1\"><\/h4><p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-10979\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/screenshot4.tiff\" alt=\"\" width=\"1\" height=\"1\"><br>\u00a0<br><em><strong>By Cindy Hanauer, AFE Trustee<\/strong><\/em><br><em><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/pinterest1-copy-2.tiff\" alt=\"\" width=\"1\" height=\"1\">CEO of Grand Central Floral, LLC<\/strong><\/em><br>The leaves are beginning to change, and you know what that means? It\u2019s time to prepare your Pinterest boards for holiday selling!\u00a0 Say what?\u00a0 Yes!\u00a0 You\u2019ll be glad you started early and are prepared to use the latest in social media to market your business.<br><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11006\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/screenshot4-300x165.jpg\" alt=\"\" width=\"300\" height=\"165\"><br>Remember, Pinterest is one of the largest search engines and has the perfect audience for small businesses to stand out and promote their unique products.\u00a0 So how do you show up in your customers\u2019 feeds, encourage them to pin your pins, follow your boards and buy from you when ready?\u00a0 It\u2019s simple!\u00a0 Just use these tricks of the trade:<\/p><h4><strong>Pin as a Business<\/strong><\/h4><p>If you haven\u2019t already, you\u2019ll want to convert your boards to a business account.\u00a0 This will provide needed tools such as Business Analytics to market your business professionally.\u00a0 Rich pins are free and allow you to add features to a pin such as pricing and purchasing information.\u00a0 If you have many Boards and wish to keep some of them personal \u2013 it\u2019s simple \u2013 just make those boards \u201csecret\u201d and they will be visible only to you.<\/p><h4><strong>Create a List<\/strong><\/h4><p>Begin by creating a list in the way that customers search for products such as:<\/p><ul><li>Christmas Decorating<\/li><li>Hanukkah Gifts<\/li><li>Christmas Centerpieces<\/li><li>Christmas Plants<\/li><li>Holiday Entertaining, etc.<\/li><\/ul><p>This is the way your boards and products should be organized in order to make it easy for users to find you.\u00a0 Also, be sure to pin helpful tips and product information that will encourage your pinners to follow your boards and share them!<\/p><h4><strong>Add Hashtags<\/strong><\/h4><p>You can now search Pinterest using hashtags, so it\u2019s a great idea to create product descriptions that include correlative hashtags. Use words that are relevant and describe the pin, optimally adding no more than 20 hashtags per pin.\u00a0 Pinterest will put the most recent pins with the correlating hashtag at the top of the feed, so you\u2019ll certainly want to use this feature!\u00a0 Hashtags should be timeless and also reflect common terms by which a customer would use to search for a product.<\/p><h4><strong>Create a Holiday Gift Guide<\/strong><\/h4><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11007\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/pinterest1-copy-2-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\"><br>Developing a Gift Guide on Pinterest is a great way to drive shoppers to your website, where they can look around and come back later to purchase.\u00a0 Some examples for a Gift Guide would be:<\/p><ul><li>Gifts for Her<\/li><li>Gifts for Him<\/li><li>Host\/Hostess Gifts<\/li><li>Gifts for the Home<\/li><li>Gifts for Kids<\/li><\/ul><h4><strong>Use Graphics, Videos and GIFs<\/strong><\/h4><p>Remember\u2026..you can use more than just images on Pinterest!\u00a0 Keep your board exciting by adding interesting animation and educational videos!<\/p><h4><strong>Make it FUN!<\/strong><\/h4><p>Pinterest customers want to be entertained as they peruse the plethora of offerings available!\u00a0 Add a few jokes or funny memes that correlate with your business.\u00a0 Remember\u2026..you want your followers to love your items and pages SO much that they\u2019ll share them with others.\u00a0 That\u2019s how the Pinterest community has grown to 250 MILLION users, pinning a total of 175 BILLION items!<\/p><h4><strong>Group Boards<\/strong><\/h4><p>There are many great group boards that you can join to create more visibility for your products.\u00a0 Request to join them, following the creators\u2019 rules and add your own content to them for greater exposure!<\/p><h4><strong>Pin Destination<\/strong><\/h4><p>Don\u2019t forget to add your website address to your pins!\u00a0 You can also send followers to your blog, Facebook page, Instagram account, and many other destinations!\u00a0 This will provide numerous ways that your customers can get to know you and see more of what you have to offer.<br><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11005\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/screenshotQuickstart-copy-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\"><br>Want to learn more? Check out this informative group board sponsored by Pinterest:<br>https:\/\/www.pinterest.com\/constantcontact\/holiday-marketing-tips-ideas-for-small-businesses\/<\/p><h4>To learn how to get started selling on Pinterest check out FMRF\u2019s guide and other resources on <a href=\"https:\/\/fmrf.org\" target=\"_blank\" rel=\"noopener\">FMRF.org<\/a><\/h4>","protected":false},"template":"","news-categories":[37,31,29,41,46],"class_list":["post-1573","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-latest-news","news-categories-news","news-categories-florist-event","news-categories-wholesale-fresh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide to Promoting the Holidays on Pinterest<\/title>\n<meta name=\"description\" content=\"The leaves are beginning to change, and you know what that means? 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