{"id":1573,"date":"2018-11-05T19:01:00","date_gmt":"2018-11-05T19:01:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/the-ultimate-guide-to-promoting-the-holidays-on-pinterest"},"modified":"2024-03-22T18:40:35","modified_gmt":"2024-03-22T18:40:35","slug":"la-guia-definitiva-para-promocionar-las-fiestas-en-pinterest","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/the-ultimate-guide-to-promoting-the-holidays-on-pinterest","title":{"rendered":"La gu\u00eda definitiva para promocionar las fiestas en Pinterest"},"content":{"rendered":"<h4 class=\"textbox\" dir=\"ltr\"><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-10979\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/screenshot4.tiff\" alt=\"\" width=\"1\" height=\"1\"><\/em><\/h4><h4 dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11004\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/screenshotQuickstart.tiff\" alt=\"\" width=\"1\" height=\"1\"><\/h4><p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-10979\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/screenshot4.tiff\" alt=\"\" width=\"1\" height=\"1\"><br>\u00a0<br><em><strong>Por Cindy Hanauer, administradora de AFE<\/strong><\/em><br><em><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/pinterest1-copy-2.tiff\" alt=\"\" width=\"1\" height=\"1\">Director General de Grand Central Floral, LLC<\/strong><\/em><br>Las hojas est\u00e1n empezando a cambiar, \u00bfy sabes lo que eso significa? \u00a1Es hora de preparar tus tableros de Pinterest para las ventas navide\u00f1as! \u00bfQu\u00e9 dices? \u00a1S\u00ed! Te alegrar\u00e1 haber empezado temprano y estar preparado para usar lo \u00faltimo en redes sociales para comercializar tu negocio.<br><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11006\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/screenshot4-300x165.jpg\" alt=\"\" width=\"300\" height=\"165\"><br>Recuerda que Pinterest es uno de los motores de b\u00fasqueda m\u00e1s grandes y tiene la audiencia perfecta para que las peque\u00f1as empresas destaquen y promocionen sus productos \u00fanicos. Entonces, \u00bfc\u00f3mo apareces en las fuentes de tus clientes, los animas a guardar tus pines, seguir tus tableros y comprarte cuando est\u00e9n listos? \u00a1Es muy f\u00e1cil! Solo usa estos trucos del oficio:<\/p><h4><strong>Pin como Negocio<\/strong><\/h4><p>Si a\u00fan no lo has hecho, querr\u00e1s convertir tus tableros en una cuenta de empresa. Esto te proporcionar\u00e1 las herramientas necesarias, como las estad\u00edsticas comerciales, para promocionar tu negocio de manera profesional. Los pines enriquecidos son gratuitos y te permiten a\u00f1adir funciones a un pin, como informaci\u00f3n de precios y compras. Si tienes muchos tableros y deseas mantener algunos de ellos personales, es sencillo: solo haz que esos tableros sean \u201csecretos\u201d y ser\u00e1n visibles \u00fanicamente para ti.<\/p><h4><strong>Crear una lista<\/strong><\/h4><p>Empieza creando una lista de la manera en que los clientes buscan productos como:<\/p><ul><li>Decoraci\u00f3n navide\u00f1a<\/li><li>Regalos de Hanukkah<\/li><li>Centros de mesa navide\u00f1os<\/li><li>Plantas de Navidad<\/li><li>Entretenimiento navide\u00f1o, etc.<\/li><\/ul><p>As\u00ed es como deben organizarse tus tableros y productos para que a los usuarios les resulte f\u00e1cil encontrarte. Adem\u00e1s, aseg\u00farate de fijar consejos \u00fatiles e informaci\u00f3n de productos que animen a tus seguidores a seguir tus tableros y compartirlos.<\/p><h4><strong>Agregar hashtags<\/strong><\/h4><p>Ahora puedes buscar en Pinterest usando hashtags, por lo que es una gran idea crear descripciones de productos que incluyan hashtags correlativos. Usa palabras que sean relevantes y describan el pin, a\u00f1adiendo de manera \u00f3ptima no m\u00e1s de 20 hashtags por pin. Pinterest pondr\u00e1 los pines m\u00e1s recientes con el hashtag correspondiente en la parte superior del feed, \u00a1as\u00ed que sin duda querr\u00e1s usar esta funci\u00f3n! Los hashtags deben ser atemporales y tambi\u00e9n reflejar los t\u00e9rminos comunes que un cliente usar\u00eda para buscar un producto.<\/p><h4><strong>Crea una gu\u00eda de regalos para las fiestas<\/strong><\/h4><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11007\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/pinterest1-copy-2-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\"><br>Desarrollar una gu\u00eda de regalos en Pinterest es una excelente manera de atraer compradores a su sitio web, donde pueden echar un vistazo y regresar m\u00e1s tarde para comprar. Algunos ejemplos de gu\u00edas de regalos ser\u00edan:<\/p><ul><li>Regalos para ella<\/li><li>Regalos para \u00e9l<\/li><li>Regalos para los anfitriones<\/li><li>Regalos para el hogar<\/li><li>Regalos para ni\u00f1os<\/li><\/ul><h4><strong>Usa gr\u00e1ficos, videos y GIF<\/strong><\/h4><p>Recuerda... \u00a1puedes usar algo m\u00e1s que im\u00e1genes en Pinterest! \u00a1Mant\u00e9n tu tablero emocionante a\u00f1adiendo animaciones interesantes y videos educativos!<\/p><h4><strong>\u00a1Hazlo divertido!<\/strong><\/h4><p>Los clientes de Pinterest quieren entretenerse mientras exploran la gran cantidad de ofertas disponibles. A\u00f1ade algunas bromas o memes divertidos que est\u00e9n relacionados con tu negocio. Recuerda... quieres que a tus seguidores les gusten tanto tus art\u00edculos y p\u00e1ginas que los compartan con otros. As\u00ed es como la comunidad de Pinterest ha crecido hasta alcanzar los 250 MILLONES de usuarios, que pinean un total de 175 MIL MILLONES de art\u00edculos.<\/p><h4><strong>Tableros grupales<\/strong><\/h4><p>Hay muchos tableros grupales excelentes a los que puedes unirte para dar m\u00e1s visibilidad a tus productos. Solicita unirse a ellos, siguiendo las reglas de los creadores, \u00a1y a\u00f1ade tu propio contenido para obtener mayor exposici\u00f3n!<\/p><h4><strong>Fijar destino<\/strong><\/h4><p>\u00a1No olvides a\u00f1adir la direcci\u00f3n de tu sitio web a tus pines! \u00a1Tambi\u00e9n puedes enviar seguidores a tu blog, p\u00e1gina de Facebook, cuenta de Instagram y muchos otros destinos! Esto proporcionar\u00e1 numerosas formas para que tus clientes te conozcan y vean m\u00e1s de lo que tienes para ofrecer.<br><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11005\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/screenshotQuickstart-copy-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\"><br>\u00bfQuieres saber m\u00e1s? Echa un vistazo a este tablero grupal informativo patrocinado por Pinterest:<br>https:\/\/www.pinterest.com\/constantcontact\/holiday-marketing-tips-ideas-for-small-businesses\/<\/p><h4>Para aprender a empezar a vender en Pinterest, consulta la gu\u00eda y otros recursos de FMRF en <a href=\"https:\/\/fmrf.org\" target=\"_blank\" rel=\"noopener\">FMRF.org<\/a><\/h4>","protected":false},"template":"","news-categories":[37,31,29,41,46],"class_list":["post-1573","news","type-news","status-publish","hentry","news-categories-fmf","news-categories-latest-news","news-categories-news","news-categories-florist-event","news-categories-wholesale-fresh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide to Promoting the Holidays on Pinterest<\/title>\n<meta name=\"description\" content=\"The leaves are beginning to change, and you know what that means? 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