{"id":1544,"date":"2019-01-29T17:16:00","date_gmt":"2019-01-29T17:16:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/new-study-identifies-consumer-preferences-in-floral-design"},"modified":"2024-03-22T18:40:06","modified_gmt":"2024-03-22T18:40:06","slug":"new-study-identifies-consumer-preferences-in-floral-design","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/new-study-identifies-consumer-preferences-in-floral-design","title":{"rendered":"New Study Identifies Consumer Preferences in Floral Design"},"content":{"rendered":"

New Study Identifies Consumer Preferences in Floral Design<\/strong>
\u201cUsing Biometric Technology to Better Understand Floral Consumers\u201d<\/em><\/h4>

January 29, 2019, Alexandria, VA \u2013<\/strong> Floral designers have long been taught that the most important attributes of a design are its elements: line, color, texture, pattern, form, space, and size. Yet, these attributes have not been proven to be perfect indicators of consumer purchase behavior.
\"\"In a new study currently being conducted jointly by the American Floral Endowment (AFE)<\/a> and the Produce Marketing Association (PMA)<\/a>, funded through the Floral Marketing Research Fund (FMRF)<\/a>, researchers will determine which of these attributes are truly important to consumers and drive their purchase behavior.\u00a0The study results can be used by florists, suppliers, retailers, and bouquet makers to increase\u00a0sales.
Using the latest in eye-tracking technology, Dr. Charlie Hall and Marco Palma will conduct the experiment, which will include hundreds of\u00a0regular consumers, at the Human Behavior lab at Texas A&M University. The lab\u00a0consists of 16 seated eye-tracking (ET) stations, and a walking, retail or supermarket-style station.
The study aims to explore and answer the following questions:<\/p>