{"id":1544,"date":"2019-01-29T17:16:00","date_gmt":"2019-01-29T17:16:00","guid":{"rendered":"https:\/\/afe.epicenter1.com\/news\/new-study-identifies-consumer-preferences-in-floral-design"},"modified":"2024-03-22T18:40:06","modified_gmt":"2024-03-22T18:40:06","slug":"nuevo-estudio-identifica-las-preferencias-de-los-consumidores-en-el-diseno-floral","status":"publish","type":"news","link":"https:\/\/endowment.org\/es\/news\/new-study-identifies-consumer-preferences-in-floral-design","title":{"rendered":"Nuevo estudio identifica las preferencias de los consumidores en dise\u00f1o floral"},"content":{"rendered":"<h4><strong>Nuevo estudio identifica las preferencias de los consumidores en dise\u00f1o floral<\/strong><br><em>\u201cUso de la tecnolog\u00eda biom\u00e9trica para comprender mejor a los consumidores de flores\u201d<\/em><\/h4><p class=\"wp-block-paragraph\"><strong>29 de enero de 2019, Alejandr\u00eda, VA \u2013<\/strong> A los dise\u00f1adores florales se les ha ense\u00f1ado durante mucho tiempo que los atributos m\u00e1s importantes de un dise\u00f1o son sus elementos: l\u00ednea, color, textura, patr\u00f3n, forma, espacio y tama\u00f1o. Sin embargo, no se ha demostrado que estos atributos sean indicadores perfectos del comportamiento de compra del consumidor.<br><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright  wp-image-11232\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/Report-Cover-233x300.png\" alt=\"\" width=\"200\" height=\"258\">En un nuevo estudio que se est\u00e1 llevando a cabo conjuntamente por <a href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fendowment.us15.list-manage.com%2Ftrack%2Fclick%3Fu%3Dca5e65b556621df76e0f77da5%26id%3Df9047d937c%26e%3D8a557b2e7c&amp;data=02%7C01%7Caalexander%40afeendowment.org%7C640fa478cc6b41ad713d08d68604e0e8%7Cd049d543a6504a09a3626163d3696e18%7C0%7C0%7C636843752852301204&amp;sdata=bC111J4qdO%2BXwcs3SGG4ksM81S94tPRnaaOWg2pgkJg%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener\">Endowment Floral Americano<\/a> y el <a href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fendowment.us15.list-manage.com%2Ftrack%2Fclick%3Fu%3Dca5e65b556621df76e0f77da5%26id%3D575e532345%26e%3D8a557b2e7c&amp;data=02%7C01%7Caalexander%40afeendowment.org%7C640fa478cc6b41ad713d08d68604e0e8%7Cd049d543a6504a09a3626163d3696e18%7C0%7C0%7C636843752852311217&amp;sdata=Q4cQHxzEJN0j9YaPTa4EVC%2FHaJyJPl5sl5it3%2BF8u04%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener\">Asociaci\u00f3n de Marketing de Productos Frescos<\/a>, financiado a trav\u00e9s del <a href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fendowment.us15.list-manage.com%2Ftrack%2Fclick%3Fu%3Dca5e65b556621df76e0f77da5%26id%3D65ea51ae3b%26e%3D8a557b2e7c&amp;data=02%7C01%7Caalexander%40afeendowment.org%7C640fa478cc6b41ad713d08d68604e0e8%7Cd049d543a6504a09a3626163d3696e18%7C0%7C0%7C636843752852311217&amp;sdata=8rwnv%2FO%2F4cOD65IKasaL4vyunn%2B%2B2m8g3MJCa3jVupY%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener\">Fondo de Investigaci\u00f3n de Marketing Floral<\/a>, los investigadores determinar\u00e1n cu\u00e1les de estos atributos son verdaderamente importantes para los consumidores e impulsan su comportamiento de compra. Los resultados del estudio pueden ser utilizados por floristas, proveedores, minoristas y creadores de ramos para aumentar las ventas.<br>Utilizando la tecnolog\u00eda de seguimiento ocular m\u00e1s avanzada, el Dr. Charlie Hall y Marco Palma llevar\u00e1n a cabo el experimento, que incluir\u00e1 a cientos de consumidores habituales, en el laboratorio de Conducta Humana de la Universidad A&amp;M de Texas. El laboratorio consta de 16 estaciones de seguimiento ocular (ET) sentadas y una estaci\u00f3n m\u00f3vil, estilo tienda minorista o supermercado.<br>El estudio tiene como objetivo explorar y responder a las siguientes preguntas:<\/p><ul><li>\u00bfQu\u00e9 elementos visuales del arreglo o ramo son notados primero y por m\u00e1s tiempo por los consumidores?<\/li><li>\u00bfCu\u00e1l es la combinaci\u00f3n \u00f3ptima de flores en un arreglo o ramo?<\/li><li>\u00bfSe pueden sustituir algunas especies sin afectar la aceptaci\u00f3n del consumidor?<\/li><li>\u00bfPrefieren los consumidores los arreglos florales multicolor a los arreglos florales de un solo color y hasta qu\u00e9 punto impacta esto en su decisi\u00f3n de compra?<\/li><li><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11233\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/EyeDesignTracking-e1548782076335-300x197.jpg\" alt=\"\" width=\"215\" height=\"141\">\u00bfPrefieren los consumidores los ramos de una sola especie a los ramos de especies mixtas?<\/li><li>\u00bfPrefieren los consumidores un arreglo floral debido a su forma o debido a la especie o especies de flores que contiene y cu\u00e1nto importan estas caracter\u00edsticas?<\/li><li>\u00bfExiste una diferencia significativa entre las preferencias de los consumidores por arreglos con un dise\u00f1o sim\u00e9trico frente a un dise\u00f1o asim\u00e9trico?<\/li><\/ul><p>\u201cEn el laboratorio, podemos recopilar con precisi\u00f3n datos biom\u00e9tricos, incluido el seguimiento ocular, el an\u00e1lisis de expresiones faciales (lectura de emociones), se\u00f1ales neuronales (electroencefalograf\u00eda), respuesta galv\u00e1nica de la piel (GSR) y frecuencias card\u00edaca y respiratoria\u201d, seg\u00fan el Dr. Hall.<br>Los resultados de este estudio y experimento exhaustivos se pondr\u00e1n a disposici\u00f3n a trav\u00e9s de AFE y PMA en el oto\u00f1o de 2019.<\/p>","protected":false},"template":"","news-categories":[40,37,31,29,41,46],"class_list":["post-1544","news","type-news","status-publish","hentry","news-categories-faculty-researcher","news-categories-fmf","news-categories-latest-news","news-categories-news","news-categories-florist-event","news-categories-wholesale-fresh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Study Identifies Consumer Preferences in Floral Design<\/title>\n<meta name=\"description\" content=\"In a new study currently being conducted jointly by AFE and PMA, funded through FMRF, researchers will determine which attributes are truly important...In a new study currently being conducted jointly by AFE and PMA, funded through FMRF, researchers will determine which attributes are truly important...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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