{"id":20409,"date":"2024-06-11T14:37:46","date_gmt":"2024-06-11T14:37:46","guid":{"rendered":"https:\/\/endowment.org\/?post_type=grant&#038;p=20409"},"modified":"2024-06-12T17:14:42","modified_gmt":"2024-06-12T17:14:42","slug":"royer-family-fund","status":"publish","type":"grant","link":"https:\/\/endowment.org\/es\/grant\/royer-family-fund","title":{"rendered":"Ken and Jean Royer Family Fund \u2013 Retail Florist Education Travel Grant"},"content":{"rendered":"<div\n\tid=\"overview\"\n\tclass=\"nmc-block nmc-block--jump-nav aligntrue  jump-nav   aligntrue\">\n\t\t<div class=\"nmc-block_header\">\n\t\t<h2 class=\"nmc-block_title\">\n\t\tExplorar\n\t<\/h2>\n\t\t<\/div>\t<ul class=\"jump\">\n\t\t\t\t\t<li class=\"jump_li\">\n\t\t\t\t<a href=\"#overview\" class=\"jump_a\" >Overview<\/a>\t\t\t<\/li>\n\t\t\t\t\t<li class=\"jump_li\">\n\t\t\t\t<a href=\"#requirements\" class=\"jump_a\" >Requirements<\/a>\t\t\t<\/li>\n\t\t\t\t\t<li class=\"jump_li\">\n\t\t\t\t<a href=\"#apply\" class=\"jump_a\" >Aplicar<\/a>\t\t\t<\/li>\n\t\t\t\t\t<li class=\"jump_li\">\n\t\t\t\t<a href=\"#royer\" class=\"jump_a\" >About Ken and Jean Royer<\/a>\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div>\n\n<div\n\tid=\"block_df7efd62cea886bcb749918f105fd826\"\n\tclass=\"nmc-block nmc-block--deadline-content aligntrue  deadline-content   aligntrue\">\n\t  <div class=\"deadline-wrap\">\n    <div class=\"icon\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewbox=\"0 0 35 35\" fill=\"none\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t<title>calendar<\/title>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.77778 1.94444C7.77778 0.87045 8.64823 0 9.72222 0C10.7962 0 11.6667 0.87045 11.6667 1.94444V5.83333C11.6667 6.90733 10.7962 7.77778 9.72222 7.77778C8.64823 7.77778 7.77778 6.90733 7.77778 5.83333V1.94444ZM22.1667 4.47222H12.8333V5.83333C12.8333 7.55144 11.4403 8.94444 9.72222 8.94444C8.00411 8.94444 6.61111 7.55144 6.61111 5.83333V4.47222H4.08333C1.82747 4.47222 0 6.29969 0 8.55556V30.9167C0 33.1725 1.82747 35 4.08333 35H30.9167C33.1725 35 35 33.1725 35 30.9167V8.55556C35 6.29969 33.1725 4.47222 30.9167 4.47222H28.3889V5.83333C28.3889 7.55144 26.9959 8.94444 25.2778 8.94444C23.5597 8.94444 22.1667 7.55144 22.1667 5.83333V4.47222ZM2.72222 30.9167V14.7778H32.2778V30.9167C32.2778 31.6686 31.6686 32.2778 30.9167 32.2778H4.08333C3.33138 32.2778 2.72222 31.6686 2.72222 30.9167ZM7.77778 16.7222C6.91798 16.7222 6.22222 17.418 6.22222 18.2778V20.6111C6.22222 21.4709 6.91798 22.1667 7.77778 22.1667H10.1111C10.9709 22.1667 11.6667 21.4709 11.6667 20.6111V18.2778C11.6667 17.418 10.9709 16.7222 10.1111 16.7222H7.77778ZM6.22222 26.0556C6.22222 25.1958 6.91798 24.5 7.77778 24.5H10.1111C10.9709 24.5 11.6667 25.1958 11.6667 26.0556V28.3889C11.6667 29.2487 10.9709 29.9444 10.1111 29.9444H7.77778C6.91798 29.9444 6.22222 29.2487 6.22222 28.3889V26.0556ZM24.8889 16.7222C24.0291 16.7222 23.3333 17.418 23.3333 18.2778V20.6111C23.3333 21.4709 24.0291 22.1667 24.8889 22.1667H27.2222C28.082 22.1667 28.7778 21.4709 28.7778 20.6111V18.2778C28.7778 17.418 28.082 16.7222 27.2222 16.7222H24.8889ZM14.7778 18.2778C14.7778 17.418 15.4735 16.7222 16.3333 16.7222H18.6667C19.5265 16.7222 20.2222 17.418 20.2222 18.2778V20.6111C20.2222 21.4709 19.5265 22.1667 18.6667 22.1667H16.3333C15.4735 22.1667 14.7778 21.4709 14.7778 20.6111V18.2778ZM16.3333 24.5C15.4735 24.5 14.7778 25.1958 14.7778 26.0556V28.3889C14.7778 29.2487 15.4735 29.9444 16.3333 29.9444H18.6667C19.5265 29.9444 20.2222 29.2487 20.2222 28.3889V26.0556C20.2222 25.1958 19.5265 24.5 18.6667 24.5H16.3333ZM25.2778 0C24.2038 0 23.3333 0.87045 23.3333 1.94444V5.83333C23.3333 6.90733 24.2038 7.77778 25.2778 7.77778C26.3518 7.77778 27.2222 6.90733 27.2222 5.83333V1.94444C27.2222 0.87045 26.3518 0 25.2778 0Z\" fill=\"#D2386C\"\/>\n<\/svg>    <\/div>\n    <div class=\"content\">\n      \t<h2 class=\"nmc-block_title\">\n\t\tDeadline For Applications\n\t<\/h2>\n              <div class=\"application\">\n          <h3>October 1st<\/h3>          \n                      <a href=\"https:\/\/endowment.org\/es\/recurso\/royer-travel-grant-apply\/\" target=\"_blank\" class=\"btn\">Apply Today!<\/a>\n                  <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Founded in 2024 with a bequest from the estate of Ken and Jean Royer, The Ken and Jean Royer Family Fund promotes floral industry education by sponsoring participation in live conferences and events. Ken Royer, a second-generation florist from the family-owned Royer\u2019s Flowers &amp; Gifts, headquartered in Pennsylvania and now in its fourth generation, alongside his wife, Jean, left behind a legacy marked by their generous spirits and commitment to the retail floral community. The new Fund honors the memory of both Ken and Jean Royer and their steadfast dedication to our industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this Fund, a new travel reimbursement grant will be offered annually to support traditional retail florists. The annual grant is designed to facilitate ongoing education and networking at industry events, particularly for individuals who might face financial barriers to participation. It assists in defraying the expenses associated with attending educational conferences, which provide essential business development opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Applicants to this new grant must be first-time attendees of the specific conference they plan to join, and they should either own or work for a traditional brick-and-mortar retail floral shop. Additionally, applicants must be able to cover all upfront costs associated with attending the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following attendance at the approved conference or event, grants will be awarded within 30 days of receiving confirmation of registration and expenses.&nbsp;<strong>Each grant will cover half of the conference registration and travel fees, with a maximum award of $2,000.<\/strong><\/p>\n\n\n<div class=\"nmc-block        nmc-block--background        -green        leaf-graphic-right                alignfull        padding-single\">\n        <div class=\"pattern -right\"><\/div>\n    <div class=\"gutenberg\">\n        \n\n<h2 class=\"wp-block-heading\" id=\"requirements\">Requirements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Applicants must be owners, managers, or employees of traditional retail florists with a brick-and-mortar storefront and MUST be requesting this grant as a First Time Attendee of a regional, state, or national conference\/event. Applications for this travel grant must be for an industry event in the coming year. (For example, apply in 2024 for travel in 2025.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The grant will be made as a reimbursement after the event is attended.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples of eligible opportunities include the below venues as long as they provide retail related business educational sessions as part of the conference\/agenda:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples of eligible opportunities include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>State Floral Association Conventions<\/strong> \u2013 Texas, Florida, California, and others<\/li>\n\n\n\n<li><strong>National Floral Conferences<\/strong> \u2013 Great Lakes Floral Expo, SAF, AIFD, Cultivate, others<\/li>\n\n\n\n<li><strong>Other Educational Conferences<\/strong> \u2013 through Teleflora, FTD, Floriology, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Applications are due by October 1st each year. Ready To Apply?<\/p>\n\n\n\n\n<p class=\"nmc-block--button-medium aligncenter  button-medium   aligncenter\" id=\"block_24d25f09b75465b9b3eb064479bf7cfb\">\n\t<a href=\"https:\/\/endowment.org\/es\/recurso\/royer-travel-grant-apply\/\" target=\"_blank\" class=\"btn -pink\">Apply Now! <\/a>\n<\/p>\n\n    <\/div>\n<\/div>\n\n<div\n\tid=\"block_5a285f85b7334688b6f971fe6c097d05\"\n\tclass=\"nmc-block nmc-block--spacer alignfull\">\n\t  <div class=\"spacer\"><\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"Royer\">About Ken and Jean Royer<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"833\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/2024\/06\/KenRoyerPicture1.jpg\" alt=\"\" class=\"wp-image-20416\" style=\"width:314px;height:auto\" srcset=\"https:\/\/endowment.org\/wp-content\/uploads\/2024\/06\/KenRoyerPicture1.jpg 837w, https:\/\/endowment.org\/wp-content\/uploads\/2024\/06\/KenRoyerPicture1-300x300.jpg 300w, https:\/\/endowment.org\/wp-content\/uploads\/2024\/06\/KenRoyerPicture1-150x150.jpg 150w, https:\/\/endowment.org\/wp-content\/uploads\/2024\/06\/KenRoyerPicture1-768x764.jpg 768w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ken\u2019s interest in floral started at a young age, and he began in the flower business in high school working on his parents\u2019 small farm where they had greenhouses and grew potted plants. After classes, he would make deliveries for the retail orders. At that time, the family business was mostly wholesaling their crops to other retail florists in the Central PA area, even though they also operated a retail flower shop in Lebanon, PA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ken and Jean formally joined the family business after Ken returned from Michigan State University, where he earned an Associate\u2019s Degree, having taken a 2-year course in Floriculture, graduating in 1951. Working as a team in all things, they tirelessly built the business to provide for their growing family. Ken mostly focused on the retail flower shop while Jean oversaw the office and bookkeeping.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout that time of growth and evolution, even though Ken had no formal business training, he applied key business practices to operate the flower shop, which was rare back then. As a part of this focus on business efficiency and flow, they were one of the first retailers to install a computer system; while it aided in \u201cgetting the bills out,\u201d Ken was more interested in the management reports it could generate. His business strategies were so successful that in 1998, he published the book, \u2018Retailing Flowers Profitably.\u201d He also wrote a Florists\u2019 Review magazine column, \u201cRoyer on Retail,\u201d for 14 years.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ken\u2019s focus on business operations and innovation got him recognized by others in the industry, leading him to provide educational seminars on the practices he had put in place with topics ranging from marketing to management and post-harvest care. Ken spoke at dozens and dozens of State and National meetings with a focus on business operations, efficiency, and profitability. He was always a believer in education and networking, and some of his most enjoyable times were when he was at meetings and had the opportunity to meet new people in the industry. The new travel grant continues in the footsteps that he left, ensuring that more retail florists and business owners can take advantage of all that industry events and conferences have to offer from training and education sessions to meeting key business contacts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ken and Jean learned a lot through attending state and national meetings and developed many lifelong friends. Ken was also a board member of AFE, becoming its Treasurer from 1988 to 1994, as well as being involved with the Society of American Florists (SAF). Giving back with their time, money, and expertise was important to both Ken and Jean, which is why they provided funds in their estate to establish a fund with the Endowment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The legacy and impact that Ken and Jean left behind will continue not only through the new Ken and Jean Royer Family Fund, but also through the family business lasting now through four generations. You can read more on Ken\u2019s impact through his&nbsp;<strong><a href=\"https:\/\/endowment.org\/es\/news\/memorial-tribute-established-honoring-kenneth-royer\/\">memorial tribute here<\/a>.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div\n\tid=\"block_65d1b199e38aa092a4d33788a03daf20\"\n\tclass=\"nmc-block nmc-block--cta-big-image alignfull   -filled -reverse last-block\">\n\t\n  <div class=\"image\">\n      \n<div class=\"image-auto\" style=\"aspect-ratio: 1400 \/ 681;\">\n\t<picture>\n\t\t<source \n\t\t\tmedia=\"(max-width: 600px)\"\n\t\t\tsrcset=\"https:\/\/e1.nmcdn.io\/afe\/wp-content\/uploads\/2024\/03\/corina-ardeleanu-sWlxCweDzzs-unsplash-scaled.jpg\/v:1-dynamic:1-aspect:2.0571428571429-fit:cover\/corina-ardeleanu-sWlxCweDzzs-unsplash-scaled--480.webp\"\n\t\t\ttype=\"image\/webp\">\n\t\t<source\n\t\t\tsrcset=\"https:\/\/e1.nmcdn.io\/afe\/wp-content\/uploads\/2024\/03\/corina-ardeleanu-sWlxCweDzzs-unsplash-scaled.jpg\/v:1-dynamic:1-aspect:2.0571428571429-fit:cover\/corina-ardeleanu-sWlxCweDzzs-unsplash-scaled--600.webp\"\n\t\t\ttype=\"image\/webp\">\n\t\t<img  loading=\"lazy\"src=\"https:\/\/e1.nmcdn.io\/afe\/wp-content\/uploads\/2024\/03\/corina-ardeleanu-sWlxCweDzzs-unsplash-scaled.jpg\/v:1-dynamic:1-aspect:2.0571428571429-fit:cover\/corina-ardeleanu-sWlxCweDzzs-unsplash-scaled--600.webp\" alt=\"\">\n\t<\/picture>\n<\/div>\n    <\/div>\n  <div class=\"bound boundwider wrap - -\">\n    <div class=\"content\">\n      \t<h2 class=\"nmc-block_title\">\n\t\tMake a Contribution to Support Industry Education Today\n\t<\/h2>\n            <div class=\"link\">\n        <a href=\"https:\/\/endowment.org\/es\/make-an-impact\/ways-to-give\/\" class=\"btn\" >Formas de donar<\/a>      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"template":"","class_list":["post-20409","grant","type-grant","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ken and Jean Royer Family Fund \u2013 Retail Florist Education Travel Grant - American Floral Endowment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/endowment.org\/es\/grant\/royer-family-fund\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ken and Jean Royer Family Fund \u2013 Retail Florist Education Travel Grant - American Floral Endowment\" \/>\n<meta property=\"og:description\" content=\"Founded in 2024 with a bequest from the estate of Ken and Jean Royer, The Ken and Jean Royer Family Fund promotes floral industry education by sponsoring participation in live conferences and events. Ken Royer, a second-generation florist from the family-owned Royer\u2019s Flowers &amp; Gifts, headquartered in Pennsylvania and now in its fourth generation, alongside [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/endowment.org\/es\/grant\/royer-family-fund\/\" \/>\n<meta property=\"og:site_name\" content=\"American Floral Endowment\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-12T17:14:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/endowment.org\/wp-content\/uploads\/2024\/06\/KenRoyerPicture1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/endowment.org\\\/grant\\\/royer-family-fund\\\/\",\"url\":\"https:\\\/\\\/endowment.org\\\/grant\\\/royer-family-fund\\\/\",\"name\":\"Ken and Jean Royer Family Fund \u2013 Retail Florist Education Travel Grant - American Floral Endowment\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/endowment.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/endowment.org\\\/grant\\\/royer-family-fund\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/endowment.org\\\/grant\\\/royer-family-fund\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/endowment.org\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/KenRoyerPicture1.jpg\",\"datePublished\":\"2024-06-11T14:37:46+00:00\",\"dateModified\":\"2024-06-12T17:14:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/endowment.org\\\/grant\\\/royer-family-fund\\\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/endowment.org\\\/grant\\\/royer-family-fund\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\\\/\\\/endowment.org\\\/grant\\\/royer-family-fund\\\/#primaryimage\",\"url\":\"https:\\\/\\\/endowment.org\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/KenRoyerPicture1.jpg\",\"contentUrl\":\"https:\\\/\\\/endowment.org\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/KenRoyerPicture1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/endowment.org\\\/grant\\\/royer-family-fund\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/endowment.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ken and Jean Royer Family Fund \u2013 Retail Florist Education Travel Grant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/endowment.org\\\/#website\",\"url\":\"https:\\\/\\\/endowment.org\\\/\",\"name\":\"American Floral Endowment\",\"description\":\"Funding the Future of Floriculture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/endowment.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-MX\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ken and Jean Royer Family Fund \u2013 Retail Florist Education Travel Grant - American Floral Endowment","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/endowment.org\/es\/grant\/royer-family-fund\/","og_locale":"es_MX","og_type":"article","og_title":"Ken and Jean Royer Family Fund \u2013 Retail Florist Education Travel Grant - American Floral Endowment","og_description":"Founded in 2024 with a bequest from the estate of Ken and Jean Royer, The Ken and Jean Royer Family Fund promotes floral industry education by sponsoring participation in live conferences and events. 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