David Garcia, President of Pete Garcia Company/Garcia Group, is a highly experienced leader in the floral industry. After graduating from the University of Georgia in 1983, he joined his family business, founded by his father, Pete Garcia, in 1965, which has since evolved into a well-respected supplier of floral hard goods to North America. David has adeptly managed various areas throughout his tenure, showcasing his versatility and deep industry knowledge.
David’s connection to AFE is deeply rooted in his family’s legacy, with his father and uncle having served as AFE trustees. Since 1976, The Pete Garcia Company/Garcia Group has consistently contributed to the floral industry through annual support to AFE, marking nearly five decades of dedicated partnership in providing essential resources to the community.
In 2020, the Garcia family established the Garcia Family Scholarship Fund through AFE, aimed at assisting students pursuing careers related to the marketing or distribution of floral products, encompassing retail, wholesale, manufacturing, and floral business ownership/operations.
David became a member of the AFE Board in 2015, and he currently serves on the Floral Marketing Fund Committee and chairs the Public Relations/Development Committee. His active advocacy for AFE’s mission culminated in his recent appointment as AFE’s Chairman-Elect, with his chairmanship set to commence in September 2024.
“My interest in AFE was sparked by my father and my uncle, who were both Trustees. Our company and family continue to Support AFE because of the positive impact it has on the floral industry. I encourage others to learn more about AFE and consider giving their support to this great organization.” – David Garcia
AFE is privileged to count David among our dedicated advocates, supporters, and valued industry partners!