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Consumer Valuation of Plants Project: Intercept Interview Results Preview
A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden …Read More »Preparing for Valentine’s Week 2021
How Do I Love Thee? Let’s Me Count the Dollars! Indeed, we’re all reciting love sonnets to the success of Valentine’s Week 2021, as 2020 has dulled so many financial …Read More »Why Support AFE – A History of Giving
Read About Lee Phillip Bell and Be Inspired When William and Lee Phillip Bell created their popular daytime drama, “The Bold and the Beautiful,” presumably they sought a name that …Read More »AFE’s Giving Tuesday 2020
Giving Tuesday is a “global generosity movement” that encourages people around the world to do good. Every act of generosity counts! This year, Giving Tuesday falls on December 1st. Giving …Read More »Memorial Tribute Established in Memory of Arthur Brentwood Humphrey
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Arthur Brentwood Humphrey, a longtime friend of the floral industry who died on October 6, 2020, at …Read More »