Latest News
Getting Back to the Basics: Cooling, Cleanliness and Care
Floral customers want beautiful flowers that last. The biological mechanisms governing flower life and quality are complex, but the practices recommended for growers, wholesalers and retail florists are really quite …Read More »Industry Honors Dr. Paul Thomas through AFE
A memorial tribute has been established with the American Floral Endowment by the University of Georgia Department of Horticulture to honor Paul Thomas, Ph.D. who passed away September 14, 2019, …Read More »AFE’s Fundraising Dinner Celebrates Industry Success
The AFE 43rd Annual Fundraising and Recognition Dinner was held during the SAF Annual Convention in Amelia Island, Florida on Thursday, September 19, 2019. The evening was full of excitement …Read More »AFE Appoints New Trustees
The American Floral Endowment (AFE) appointed Dr. Megan Bowman of Ball Horticultural Company and Gustavo Gilchrist of Kennicott Brothers Company to join the AFE Board of Trustees. Both will serve a three-year term …Read More »AFE’s Fill the Vase Fundraiser!
The American Floral Endowment, the national organization that funds floral research, scholarships, grants, and internships, kicked off its 2019 fall fundraiser, “Fill the Vase,” at their 43rd Annual Fundraising and …Read More »