The Endowment celebrates and thanks the many industry supporters, sponsors, and friends who contributed to this year’s annual fundraiser, Funding the Future of Floriculture. Over $146,000 was raised in support of the floral industry through the Endowment. From May...
DWF Delivers Care & Handling Posters to Retail Florists The American Floral Endowment (AFE) aims support the industry through resources that help floriculture businesses grow like the best practices based on funded research, the AFE Career Center, scholarships,...
No matter where you are in your career, the pursuit of knowledge is an essential pillar of progress. The industry is constantly evolving, and it’s more important than ever to expand your ability to stay relevant, build skills, and facilitate preparedness. The American...
To your average non-industry member, the scope of horticulture and floriculture may not run far outside of lawn care and gardening. Education is an excellent place to start when it comes to showing the scale of our industry to a broader audience of students and...
The most important gifts we can leave behind are those that provide opportunities – opportunities to learn, grow, and be successful. Through its support of research and education, the American Floral Endowment helps ensure a floriculture industry that remains...
Industry Members Share What AFE Means to Them As a part of our 60th anniversary celebration, we launched an ongoing campaign asking the floral community to share their #AFEandMe stories with us. From long-time supporters to industry experts and students, many...
We’re all familiar with the term “cross-training” as a great way of developing fitness. Training in several different sports and disciplines allows a person to work more muscles and improve …Read More »
AFE’s Personal Leadership Course for Young Professionals The future will be led by the next generation of innovative, creative,and passionate floral professionals.At the American Floral Endowment, we know that fostering …Read More »
AFE Board Meetings, Grower Tours, GLFEE + WF&FSA This month, the American Floral Endowment’s (AFE) Board of Trustees and Staff traveled to Grand Rapids, Michigan, to connect with the industry …Read More »
The American Floral Endowment (AFE) has released the full lineup for the 2023 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded …Read More »
Suntory Flowers delivered beautiful blooms to the red carpet with Tu Bloom of Bloom Designs, Inc., the official botanical artist for the Grammys. The 65th Annual Grammy® Awards were held …Read More »
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